The Xbox gaming machine will "push" the curve "into" the Chinese market with Microsoft and the blockbuster

According to the announcement last night, the company intends to jointly invest 79 million U.S. dollars with Microsoft, set up a Shanghai Hundred Information Technology Development Co., Ltd., to be registered as China (Shanghai) Free Trade test area ...

Among them, the company intends to invest 40.29 million U.S. dollars in cash, holding 51%, Microsoft intends to invest 38.71 million U.S. dollars in cash, holding 49%. Both sides will take out their respective business-related core resources, in the new generation of home game entertainment technology, terminals, content, services and other areas of comprehensive cooperation.

The company's business scope includes: design, development, production of games, entertainment application software and derivative products, sales, licensing, marketing, and Third-party games, entertainment applications, etc.

For this cooperation, the company said, in the country on "China (Shanghai) Free Trade test area" and other policy framework, to work with Microsoft to create a first-class "new generation of home game entertainment products" and the world's leading level of "Home entertainment center service."

According to Tencent Science and Technology reports, the company and Microsoft in June this year has reached a cooperative intention, after several negotiations finally finalized the details of cooperation. Zhang, chairman of Microsoft Asia-Pacific Research and Development Group, an independent director of the company, played a key role in the partnership.

According to the agreement between the Hundred-vision and Microsoft, Microsoft will provide the Xbox related technology, by providing OTT license and some film and television resources, and jointly launching the new brand of home game terminal products, initially named "Bestpad".

This means that Microsoft's Xbox consoles will enter the Chinese market with curves. However, although Microsoft and the company are located in the high hopes of the Shanghai free Trade test area, but the sale of its game products may still need to be reviewed by relevant departments.

Overall, Microsoft has taken a head start in a much-closed gaming-machine market in China, compared with Sony and Nintendo.