The year of the boom in IT industry

In the newly released 2014 Hurun Report, the number of it billionaires is 48 higher than last year, reaching 138. Rapoo Technology Zenghao, Yu Xin couple, to 5.3 billion yuan wealth of the new list, become one of the 138 it rich.

The couple with wireless mouse, keyboard started, in this is called the computer "supporting" of the subdivision industry, Rapoo to the identity of the invisible champion for many years, and in April 2011 became the "Key rat first stock" landing A shares.

But if you think Rapoo technology is just a wireless mouse, you may have neglected it for a long time. The company's Internet genes are being actively mutated in the context of the limited space for future development of the traditional mouse industry.

September 10, Rapoo Technology Bulletin said the company and Baidu signed a strategic cooperation agreement, will be in the hardware, software and possible future cooperation content on strategic cooperation.

Under the leadership of Zenghao, Rapoo, the former factory has become a technological enterprise, called the successful transformation of national brands paradigm. This time, he will take Rapoo to the internet where new heights?

Ma's Couba younger brother: obsessed with developing wireless

Like Ma, Zenghao's wealth gene was mutated in Shenzhen.

In 1991, Zenghao, 18, was admitted to Shenzhen University in automation, where Ma had just graduated from college.

Zenghao is the Couba, successive years of the first place in the department. But the innate nature of the Chaozhou gene has given him a flair for business since he was a sophomore. At that time, he began to find ways to get some CDs and a 5-inch floppy drive to school to sell. At the same time, the university's specialized courses make him more and more obsessed with mechanical structure and electronic technology.

Once, a Singaporean friend accidentally asked him a bold idea: "Can the mouse be made wireless?" Zenghao, after considering the feasibility of the idea, took out his own handmade model samples the next day. His methods are not complicated, free to take a wired mouse, cut to connect the cable, the mouse for the external battery, and then add an infrared transmitter for the mouse, and the computer to connect the mouse cable to add an infrared receiver-is such a seemingly simple wireless mouse, so Zenghao excited, Because the test results prove that his idea is completely feasible.

After graduation, Zenghao embarked on the road of entrepreneurship. 1996-2001, he ren Shenzhen Electronics Co., Ltd. chief engineer, although the small electronic design company has been only he and his friends two people, but they rely on their own efforts, not only the success of the independent design of the electronic dog, anti-theft lock and high pressure anti-theft suitcase and other programs sold to the Pearl River Delta, Manufacturers or investors in Hong Kong and Singapore have expanded their relationships more greatly. In the meantime, Zenghao also repeatedly study wireless mouse, but the market is not recognized at that time, he can only sell the main control chip in the form of the scheme to provide some domestic mouse manufacturers.

At the beginning of 2001, the company separated, Zenghao determined to focus on wireless mouse, paranoid that "if you do, you will be able to make a wireless peripherals."

Market smell wins: A decision changes fate

In March 2001, Zenghao with his newly resigned Li Yu (now vice president of Rapoo Technology). Combining 27MHz RF technology with the newly emerging optical mouse, the pair produced samples of 20 wireless optical mice by hand.

At the time, except for Logitech, the world had only made wireless optical mice, and their power consumption was 30% lower than Logitech. But at the time of the mainland market, even if the optical mouse is only just beginning to sell, who does not think such a forward wireless optical mouse can have any market.

Zenghao with samples ran to Hong Kong, a company to promote the emerging products, finally got a 500 mouse orders, opened the market door. Orders have increased, and the quality of the factory's unstable problems began to highlight. August 15, 2002, Zenghao around to borrow 150,000 yuan, in Shenzhen Baoan rented a 700 square meters of plant, and employs 10 workers, officially entered the ranks of the mouse-button manufacturers. This hot Key technology factory, later developed into a 3,000 employees, assets more than 1 billion yuan enterprises, but also its own brand Rapoo strong cornerstone.

Starting from the beginning of 2002, Zenghao has been doing foundry, customers have Samsung, LG and other giants. Although he has always dreamed of making a difference in the wireless mouse, but because the previous wireless mouse to take 27MHz technology, performance is very poor, so sales have been blocked. But in 2006, Zenghao contact with a new 2.4G wireless mouse technology, a room can use infinitely many, and there is no interference between each other, coupled with high bandwidth, the use of no delay, the battery can basically use 3 months to half a year ... The points that previously bothered consumers are now all resolved.

The chip technology was not yet in China, and Zenghao made a decision that would affect his life's fate: to pull in the upstream IC supplier and replace the 27MHz market, he promised a quantity to allow the supplier to give him a discounted price.

When other manufacturers are watching and figuring out how much money Zenghao took, he has devoted himself to the revolution. May 18, 2007, Zenghao's own brand Rapoo official debut. With wireless keyboard + mouse of the 99-yuan suit, Rapoo quickly broke the market at that time hundreds of yuan price situation, attracted a large number of users.

Mobile Internet Hits: Layout next 10 years

In 2011, Rapoo officially listed on the Shenzhen Stock Exchange.

But with new mobile terminals such as the iphone and ipad Rapoo, the challenge seems to be coming. Many people have this concern, the new mobile terminal almost do not need a mouse or keyboard, does it mean that the Rapoo market imagine space will encounter the ceiling?

This concern is not unreasonable.

Rapoo's solution is to ensure that the current office, the game crowd needs wireless equipment, and focus on the development of mobile terminal peripherals, such as the 3.5mm interface of Lei Cooper Wireless headset, which can be used in mobile phones, computers, television; Blade "series keyboard, a variety of models are also specifically targeted at Android, Apple System development. Chao, director of Rapoo Research and Development, said, "We are concerned about the development of smart terminals, smart TVs, and so on, they are incremental markets." Although the IPhone and ipad have become the mainstream of today's market, the key to mobile Internet is entertainment. Rapoo can now do wireless audio, Bluetooth keyboard, smart TV out, but also to do the matching products, thoroughly grasp the wireless external terminals.

The latest action is the September 10 announcement of cooperation with Baidu strategy, plans to obtain more game IP resources and access to excellent game distribution platform support. Rapoo, deputy general Manager and Secretary of the board of directors Shehaipo said that the company plans to occupy the home Internet domain, across the home internet, mobile Internet, the future may be through the app back to mobile terminals.

Affected by this message, September 11, Rapoo Technology opened trading, up to the closing of 29.98 yuan, or 10.02%.

And from the manufacturing side, Zenghao that the third industrial revolution is coming, China's manufacturing real threat is from technology-robotics, artificial intelligence technology, 3D printing technology, such as the rapid development and integration of technology, will rewrite the concept of traditional manufacturing. To this end, Rapoo new production of industrial park in a large number of the use of robotics, "after the introduction of the robot, the previous 4 people can complete the workload, many of our production processes have 3D printing prototype, these are our confidence to win the next 10 years of important layout."

Dialog】

Technology companies must know how to sell

Reporter: Early start of the team, in the peak stage will have a team fall apart, how to control the entrepreneurial team run away, will the technology to take?

Zenghao: I have no control over the people who went out from our research and development department and opened 10 mouse factories. But none of them did. They see my success, they want to go out to do one, but they ignore a lot of factors, a company's success is a combination of factors, he can learn to take my technology, but he can't learn our other many qualities. Out of the people to cause a lot of damage to my clients to pull away a large, basically none.

Journalist: What qualities should the technical start-up companies have?

Zenghao: Technology-oriented start-up companies, if you want to do a very large, you must understand marketing, product again good, no way to cooperate with marketing, all that is equal to zero. If you want to be a small boss, do not understand marketing, it is no problem. There is the technology and market sensitivity. There are a lot of bosses who are very skilled, but still don't understand what the market needs, product technology may be the most advanced, but consumers do not buy his account. His technology first has nothing to do with consumers. The whole concept of marketing and touch should be combined with the needs of consumers