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Thejourneyofemployerbrandingandcorporatebranding Employer brand and company brand: Game and Unification

Source: Internet
Author: User
Keywords Employer branding Gaming trends
Tags aliyun branding clear company game gaming help html
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There is a more interesting topic in the discussion of the http://www.aliyun.com/zixun/aggregation/35381.html "> Brand Strategy (Asia) summit of the EBS 2012 employers: Who is in charge of the employer brand?" is HR or MARKETING/PR. There are no clear answers, but the following trends can help us think more: 1 Brand is a verb 2) indicators is new management 3) arranges is business.

The following sketch illustrates the three trends and tries to sketch out the different and common paths between the employer's brand and the company's brand.



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