There is no disruptive technology, there is no novel function, the value of Chromecast?

The internet often has subversive products, but televisions are still hard to pry. Google recently launched a Chromecast, a very small type of u disk products, hoping to attract people back to the television before ...

Chromecast let me associate two products, one is Nexus Q, one is 360 portable Wi-Fi. Nexus Q is a Google living room set-top box to try, the shape is very pleasing, but let a person at a loss, eventually caused by miscarriage. On the contrary, the function of a single 360 Wi-Fi has been greatly praised, the user is clear what it is, but also know how to use, very stupid operation. This is an insight into the needs of users, reflecting the idea of the boulevard to Jane.

From the product point of view, Chromecast and no subversive technology, there is no novel function, it is said to play the game is not smooth. It's not stunning compared to Nexus Q, so what's the value of it?

Google Senior Vice president Sundar Pichai in the interview with AllThingsD mentioned two points, one is simple, the second is to cultivate user habits. And, in his words, Chromecast is just an experimental product, and ultimately the Googel TV service.

Chromecast fully absorbed the lessons of the failure of Nexus Q, the product form as far as possible to simplify, to do a U disk size, Plug and play. But from the user experience, can be used and easy to use is not the same thing, the latter directly related to whether users will frequently use it. In the early years, desktop, TV, the back of the dense jack and wiring, people are discouraged. Also only the otaku are loved by this, because one more close to the girl's reason.

There are many functions and Chromecast similar products in the market, are through DLNA, Miracast and other protocols to transmit, some of the self-built agreement. The most widely used Apple Airplay, Apple has sold 12 million Apple Tv,ios users can project content through Airplay to television.

The biggest difference, though, is that the Chromecast is crawling content over the internet via Wi-Fi, rather than using protocols to transmit it Chromecast. At present, the gimmick of the Protocol is more important than the essence, because it involves multiple devices at the same time support, is a step-by-step process, can not be used immediately.

The most widely used Airplay has two major drawbacks, one is to support IOS, OS X devices, and the other is to buy Apple hardware, such as Apple Tv,airport Express. The light of these two, I am afraid that many people deterred. Chromecast Advantage is to borrow U disk form, Plug and Play. No protocol support, no device (support for Android, IOS), get your hands on it.

In the long run, Chromecast in the future is not the main product, it should be for Google TV service, Chromecast a big task is to cultivate user habits. Habit is a very subtle thing, and it is difficult to change once it is formed. It's as if young people are used to mobile phones and tablets and don't want to watch TV. It is also not easy for older people to pull them from the front of the television.

Pichai Hope Chromecast can drive consumers back to the living room enthusiasm. The most important thing is that it does not require users to watch TV content, but to watch the Internet content on television, only to be projected from the phone on the line.

Chromecast has supported YouTube, Netflix's two apps, and YouTube and Netflix have consumed 49.4% of the US downlink traffic, according to Sandvine data, and watching Internet video is a heavy habit for American users. And Chromecast default is to play 1080p video, from the sensory, television experience is mobile phone, flat panel can not match.

Chromecast is equivalent to Google TV's outpost, its task is to allow users to consume Internet content on TV, followed by Google TV is the play. Once the user is accustomed to turn on the television, then the massive content and the application on the Google TV has the audience.