Think about how the SEO industry has changed

Summary: Baidu This few months of rectification is not accidental, as more and more industry among the search market, search engines need to deal with the amount of information will be more and more, Baidu rectification of the frequency will only rise, the intensity of the crackdown will only increase. So it's not because of the storm.

Baidu This few months of rectification is not accidental, as more and more industry among the search market, search engines need to deal with the amount of information will be more and more, Baidu rectification of the frequency will only increase, the intensity of the crackdown will only increase. So you can't relax your vigilance just because the storm has passed. In fact, we need to consider how Baidu's move to capture the purpose of the search engine, think about the SEO industry what has changed. Baidu's frequent update has made the SEO world two changes in the direction of change.

1. Change from quantity to quality

Early SEO is largely a measure of success. In the content, which website content update Fast, contains a lot of, which site will have greater capital to get good rankings. Therefore, the early search engine for the quality of the content is not too accurate discriminant ability, which makes a large number of collection and pseudo original to the overwhelming, followed by the marvellous of false original tools of the prevalence.

However, the most typical performance of early SEO is not in the content, but on the outside chain. "Outside the chain of the world" slogan once flourished, so all kinds of garbage outside the chain like psoriasis in various platforms overrun. This outside the chain of appearance, in various forms, so that the main platform to avoid the administrator. The most crazy when the artificial post already appears to be too inefficient, so a variety of top-mount, mass software and in the network on the popular, the formal chain of large numbers of times to a climax.

However, the number of SEO has become the past, the number of flooding will certainly be in the direction of quality change, now this trend has become more and more obvious in front of us. Today's station content needs more technical content, in line with the purpose of service users, removed a lot of blunt keyword layout, text ads and irrelevant anchor text. An article must be clean, useful, unique, incorporating more thoughts and ideas, no longer physically transported. In the construction of the chain, the mass artifact is gradually discarded, all kinds of anti malicious registration mechanism is gradually improved. Each chain is more targeted, but also more difficult. Soft paper submissions Such efficient outside the chain approach is more and more sought after, but there is no certain mind, how to create a high-quality soft wen?

2. Change from individual to team

Early enterprise do SEO, often have a specialized network department, but the network department is so a person, full sweep seo all work. This is because the early search engine is relatively simple, basically one or two people can talk with it, without being punished. Only in the early days of the large number of times SEO can be alone, a person through simple repetitive manual labor can achieve very good results, do not have to spend too much mental work.

However, with the improvement of quality requirements of SEO, SEO work must be separated from each other, a person can not be exhaustive. So professional seoer disappeared, instead of SEO team. This team is composed of professional editors, professional outside chain, professional program, professional art and so on. The network department no longer has only one commander, but is upright becomes a team.

SEO from the individual to the group change is not reflected in the company's internal department of the increase in the number, but also reflected in the SEO Group outsourcing services. Today, outsourcing SEO services to provide the studio and the company has become more and more common, and some even formed a large scale, the larger the scale, the greater the competitiveness, the individual provision of services is doomed to no market.

As long as Baidu exists, the transformation of SEO will continue, this is the nature of the industry. In fact, every industry needs in a certain period to make a great adjustment, but China's online world is in the rapid rise stage, SEO industry update frequency or amplitude are relatively large. Therefore, SEO personnel need to have a certain degree of flexibility and executive power, need to adjust according to the situation quickly.