Thousand Oak in Japan set up SNS company gummy positioning game route

NetEase technology News June 11, Oak Interactive Group chairman and CEO Chen yesterday to NetEase technology revealed that the Thousand Oak has been established in Japan called "gummy" social networking platform company.　　and thousand oak in the domestic SNS platform Renren emphasizes the "real social" different, the platform is to go SNS game route, and with the help of other Japanese social networking platform with Mixi cooperation, everyone online SNS games and web games to overseas markets. Japan SNS Game market Opportunity first to Chen yesterday in Japan Hokkaido received NetEase technology interview, referring to the SNS market in Japan, he said, the situation is very much like the beginning of the 2009 when Renren opened the platform of the scene, "developers are starting to put into the game, we all feel the opportunity to", in his view, "　　Now is the Japanese SNS game market peak period. Oak interaction has also been early to participate in this market trend. Chen to NetEase technology revealed that the oak interaction in Japan last year has set up the name "gummy" SNS platform company. It is understood that the site by the Japanese local team management, Thousand Oak Interactive wholly-owned holdings.　　With the thousand oak interaction in the domestic network and other platforms, Gummy's main social gaming strategy, in addition to porting a successful online game to the platform, is also actively fighting for game developers and working with Japanese Mixi and other local social networking sites to bring SNS games to other overseas platforms. Chen Yi Zhou In the interview pointed out that for this company, the current potential opportunity is to bring China's SNS game to the Japanese market to make money.　　SNS Game Products If the operation is successful on Renren platform, it can be taken to Japan and other overseas platforms up. "They [game developers] are very bitter in China, and although we were open early and tried our best, they made too little money." If we open a pathway overseas, their lives will be better. Chen said: "Now the market opportunity is not much, time is money."　　"The lack of use of mobile phone users to talk about the future of the SNS gaming industry, Chen said there are two trends noteworthy, one is the group and the emergence of the brand another is to the mobile platform transition." Chen believes that the SNS game development industry will become more and more after the development of small companies, after the stage, there will be very large companies appear, or from small companies, or a large company to grab in, such as EA acquisition Playfish.　　He believes that there may be collectivization and branding of the operation. Another trend is a PC-dominated social game that slowly supports the smartphone platform.　　"This is a very good direction, Renren is willing to support" Chen that there are many users on the mobile platform, but there is no good application to use, he revealed that Renren currently has 26% users from the mobile terminal, "We have a higher market position on the mobile phone than on the PC," Chen said. FlasH and HTML5 are not absolute competition when it comes to the competition between the two standards of Flash and HTML5, Chen that HTML5 and Flash are not the absolute rivals, because Flash can be embedded in HTML5. He also said that Fash products did not fully meet market demand, should be able to keep pace, but in the short term is not possible to be replaced, although Apple vigorously push HTML5, but in the short term this standard will not become mainstream.　　He also believes that smartphones want to increase sales and will certainly support Flash or Flash lite. Renren users ' growth has not slipped. kaixin001, a local social networking site, recently released data showing that the site's user growth has slowed markedly this year, sparking various discussions in the industry.　　Some analysts believe that social networking sites rely on games, the user's stickiness has become increasingly low.　　As the biggest competitor, Chen said the situation is not clear to opponents, but "Renren has been rising, although the competitive environment more and more intense." As for the reasons for the continuous growth, Chen that the core idea of Renren is to meet the real communication needs of people and people, which is a long-standing demand. He admits that this strategy is really hard to maintain when it comes to entertainment, because the growth of entertainment is likely to be irresistible.　　But in the long run, still need to solve the truth, communication needs. For the external concern of the thousand-Oak Interactive IPO topic, Chen said: "No specific action, the company to a certain extent, ready at any time can be on." (Edit Zhang Xing)