Thousands of people webmaster Lectures 38: Grass-roots network smile students talk about network editing skills

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Anhui Internet Alliance sponsored by the thousands of webmaster lectures (http://www.53w.net) has been to the 38th period, this period guests Zhang common roots and smile students, from Chengde, Hebei, internet veterans, founder of domestic well-known grassroots media grassroots network (20ju.com) A few years ago in Beijing to participate in the creation of a well-known talent portal Digital Excellence Network (01hr.com), the founder of the website, has a wealth of Web site operations and network editing experience.

Lectures before the four group has been full (a total of 2000 people) has been full, new to Webmaster can add 500 lectures on the newly opened five groups: 39463377 free to participate but please respect the learning environment we will never speak of webmaster let more want to learn webmaster come in.

The following is a transcript of this lecture:

Lecture topic: Talking about the skill of network editing

I am here today to communicate with you. Some things about the network, the need to explain beforehand, I actually did not do the net, just their own in the process of grassroots network experience.

Content-Type website, I think there are two kinds. One is to let people read the Web site is an information index class Web site, let people read the site is like running magazines and newspapers and information index class site like the newspaper behind the small ads like Beijing holding hands and other classified information. Running newspapers and magazines is to arouse people's interest in reading, which is difficult, I think we all know. But the information index type website request is the quantity is big, the update is quick. So these two kinds of websites are different.

Today is mainly about reading-type web site, but the information index class site, I think it is necessary to say. I believe that we all have to do the rubbish station, but what kind of subject to choose to do the rubbish station is more suitable?

I suggest that you choose the content of the index class to do the garbage station, the information dimension, the content structure is easy to adjust, false original or fiddling. And the source of traffic is long tail, flow stability, income is stable. For example, a while ago to see a friend or do classified information of the garbage station, after the collection of information can also be collected by Baidu millions of.

For the information station, it is almost difficult. For example, you adopt Sina millions of article, Baidu will also be included in all? I think it's very difficult.

Below we talk about the reading type website ... These words estimate everyone is very awkward, this is also my temporary thought of the word.

The so-called reading is to let people have the desire to read, have the initiative to read the desire. So do this kind of website, content is not filtered, content quality is simply cannot guarantee. Otherwise it's no different from the garbage station. I wanted to do grassroots net, the root reason is to want to do a quality of it information station, I have been adhering to this principle for three years. That is even human flesh screening, human flesh to find articles, human flesh hair article, are hoping to find a few good articles and then share to everyone. Grassroots network selection is mainly the following aspects.

1) has the data 2 has the view 3) the Experience sharing 4 has the Affinity 5) new product and the industry news

From the point of view of the importance 1) have the data 2) have the opinion 3 experience sharing. These three aspects are the most important, these content value cycle is longer, or in other words, you see after two or three years, these content still has the inspiration and the help to you.

In detail under 4) have affinity science and technology news after a long time, inevitably into the dry and boring, so need to find some affinity content to do the adjustment.

For example: From the day I wrote the program: I didn't intend to write the program http://www.20ju.com/content/V114325.htm

A netizen's blood and tears entrepreneurial experience http://www.20ju.com/content/V114092.htm

If from the perspective of intensive reading, new products and industry news is not a grassroots content focus, the reason to do them, mainly from the content of the updated quantity to consider.

1) There are 2 points of view 3 the experience of sharing this category of articles is very small, the entire industry on average down a day estimate it is difficult to have 10 or more good article. To do a website is to need a certain amount of content scrolling. So grassroots network will select some industry trends and new products released.

So grassroots Web content: Key content + content to adjust to the shortage of supplementary information.

Basically is these three aspects above said the grass-roots net in the content choice aspect the idea. Here's how to deal with the title of the article.

I think first of all, the title of the article to be as far as possible to express more information, even if the title is longer, at the expense of.

For example: lang salty ping Tsinghua speech: China's reform and opening-up in the end what is the problem? http://www.20ju.com/content/V114829.htm

This title is very long, but if the change to China's reform and opening-up in the end what is the problem? Lang-ping: China's reform and opening-up in the end what is the problem?

Speech: What's wrong with the reform and opening-up in our country? Obviously not very good. Why not? Lang-ping Tsinghua University speech These words are very important, Lang-ping in Tsinghua to do the speech this shows that a prominent economic circles in Tsinghua such an important place to explore the issue of reform and opening up. This message is more complete. The title of the second article to be attractive, the title party is so. But I would like to emphasize the first article: the title of the article to be as far as possible to express more information.

Below I say, I deal with the title of several ways.

1 person name + title

The shadow of a person's name tree, Ma Yun said words must be more than I laugh at the words have weight, so it is necessary to emphasize in the title who is speaking.

For example: Kai-fu Lee: My new company, Innovation Workshop http://www.20ju.com/content/V114691.htm.

For example lei: Do not easily try to be ready to go to entrepreneurial http://www.20ju.com/content/V113727.htm.

Successful entrepreneurial people say entrepreneurship is more natural than unsuccessful people say good.

2 Organization name + title

This truth is also very simple. For example: The tabloids say Michael Jackson is dead, and presumably everyone thinks it's just a joke, because Andy Lau has been dying countless times for years, but CCTV is saying that Michael Jackson is dead. This is the so-called credibility.

It is a basic idea to use others ' credibility to improve the credibility of the content.

For example: The Wall Street Journal: The Chinese government has ordered green dam developers to address security vulnerabilities http://www.20ju.com/content/V98239.htm.

It's not surprising that Green Dam is on the web, but it's a deeper story from a famous foreign media.

Third: the title of the number will be more attractive.

For example, the United States launched the standard of diagnostic Internet addiction: Treatment 45 days spent 14,500 U.S. dollars 45 days spent 14,500 dollars.

For example, Grassroots said net 53: A person propped up the daily flow of 20 million PV novel station.

Http://www.20ju.com/content/V101569.htm 20 million PV is tempting enough for people who engage in web sites.

This is what the title says, let's talk about tag inside the chain and the topic

Tag page is always a good way to do the inner chain. and Tag page in the first two years has been very popular with search engines, ranked before the flow is not low.

But the weight of the tag page in search engines seems to have dropped since last year, and it's no longer easy to get a top ranking. So, the original way of simply doing the tag page is not so effective. I am here to provide you with the idea is to make the tag page more like the topic page.

Finally, I said I have to do the station encountered difficulties. The hardest part is energy: Content selection and screening are time-consuming, which makes me very busy. Difficulty two: technology; because your site is for people to read, the user experience needs to do a lot, and the technology can not keep up, the product will not keep up, so the grassroots network has been no further realization of my idea. From the webmaster point of view, to do this type of Web site is a bit uneconomical.

The difficulty is three: security; In server security I was repeatedly hit, very painful. I recommend a software

Web page Tamper-proof tool Wprotector http://download.20ju.com/download.asp?id=2706 only applies to win system.

Difficulties four: promotion, grassroots promotion mainly through Word-of-mouth, QQ Group, email group. Not many other methods. That's all I can think of. No lectures, just a little personal experience, thank you.

Interactive Links:

Q: This is the way to choose the article, for a new station, reprinted articles no old station authoritative media heavy, that how to take the article to do their own website marketing it?

A: I think the transfer of blog posts better, and portals such as the station of the news is basically the mainland goods, while in the subdivision of some independent blog, article quality is very high, the reprint rate is not high. Grassroots nets start from this piece.

Q: I wrote the soft Wen Baidu has not been included in the collection of other stations to pick, and then collect the station first and ranking than my front, such a problem how to solve the better?

A: This problem can not be solved, only through the soft text to improve their own site chain number, improve the weight of their site, when your site weight up, they are in front of the line.

Q: Every day for a small site to publish a few articles more appropriate?

A: Grassroots network recommended the number of new articles every day, I control in about 20-30.

Q: Can you talk about the details of tag?

A: Tag page general related article title and link, can strengthen the keyword density and inner chain. Even keyword density can be very high. But the topic is more like to introduce you to the relevant content, there may be text, there are pictures, there are comments. Such a page to avoid the monotony and stack.

Q: How to ensure that the site is appropriate to the original?

A: Original is not good, better to get some false original. I will cut down the wordy words in the article Sometimes the article is too stereotyped, I will cut off most of the content, leaving only the most important words.

Q: What is the impact on the site of the Saturday Sunday double break for the internet?

A: I think to insist on hair, this kind of station is to consume people's things, so I always think to do garbage station do not do information station, involved not please. You should find some structured and better data, rearranged and put out, so in addition to doing outside the chain, basically do not pipe, flow is also stable.

Special note: 2009.11.7 first Jiangsu Webmaster Annual Meeting 500 of the scale of the current fiery registration, participate in mutual promotion http://2009.jiangsuz.com invite webmaster colleagues to participate.

Final summary: This issue of the guests laugh students to a rich example to talk to the general webmaster How to strengthen the network editing skills, this is a very practical topic, although due to the time relationship only to talk about editing skills but has made everyone feel benefited, even more touching is the smile brother that day is still sick, In the afternoon to hang water to support our lectures, is really very grateful. Next session we specially invited the earliest local portal Shenzhen window Zhang Chunhui predecessors to the grassroots webmaster to talk about the topic of interest to some advice, absolutely classic can not miss the owners interested to participate in the interaction, but if it is to send the ad will be free, thank you for your support next time see. Lectures of the main group, live Group is full, new to the webmaster can add 500 Lectures fifth Group: 39463377, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special Acknowledgements: This lecture received the Chinese stationmaster Station, the ADMIN5 stationmaster net, the laggard, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web Development Network, the love gathers, I net, "Stationmaster" magazine, stationmaster Z Weekly, digs the software, Portals, such as a number of well-known webmaster related media support and domestic well-known IDC service Provider Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.