Three fatal directional errors in the website

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The most fatal directional error in website operation

In many Web site operations Consulting users, this site found that some of the Web site from the page art to the background program development, from the content to promote doing is very good, but it is difficult to get more users, not to mention the profit, the reason, the original direction is wrong.

From the second race of the Tortoise and the Hare

It is said that the hare was very unconvinced when he lost the race and decided to compete with the tortoise for the second race. This time the rabbit learned the last lesson, midway did not sleep, but desperately running forward. But the rabbit lost again, why? The reason is the rabbit is running in the wrong direction!

Wrong direction one: Seek the great perfection

A consulting user to the site to ask questions, how to improve the number of registered members of their website? The site consultants according to the user provided the Web site detailed browsing the website, found that this site and Alibaba situation Some like, almost all of the industry, and also subdivided a lot of areas, detailed classification, the page beautiful and generous, Program functions are also in place, even content, the amount of information is also good.

But why does this site have difficulty attracting more users? The reason is self-evident. Seeking great perfection without its own advantages and characteristics, any industry users will think that this station is not the first choice, there is no need to waste time registering members ...

Wrong direction two: blindly follow

"So-and-so site is too good, very profitable, if we also do a should also be very good." "If you're thinking about something like this, you could be in a dangerous state ...

A few days ago, a user asked me: "How about doing a hao123?" would be more complete than it is now ... "I think this is a problem that many people with Web site operations will disagree with. What other people can do, you may not; the same concept most people easily do not change their preferences. Maybe even if you're 10 times times stronger, you can't do another hao123.

Wrong direction three: inaccurate location, content

Many of the operators in order to increase the popularity of the content of the column, so that the astronomical, geographical all-encompassing, more proficient in the search engine counterparts, but can be the site's traffic hype uproar. However, if the site does not have the core content, or the core content is not strong enough, it is difficult to retain users, the uproar is often just a flash in the pan.

Directional errors can have huge costs

The cost of direction errors is often huge, for example, for example, it is conceivable to maintain such a large site needs editors, information resources, technical support, promotion and marketing, and so on, because involved in the industry, more regions, if done in place, it must be a certain industry professionals, professional team ... (What if you put the same power in an industry?).

The larger cost of direction error is the ineffective operation of human, financial and material resources, even if pay a lot, but it is difficult to get return ...