Three networks merging new opportunities and triggering new trend of industry

The State Council executive meeting decided to speed up the integration of the three networks, the relevant parties are actively action.　　Sarft to speed up the integration of the national cable television network, telecommunications network began a new business attempt, terminal equipment manufacturers, set-top boxes, routers and other manufacturers are also speeding up research and development of new products to meet the market opportunities. Newspaper reporter Zuo Yonggang reported recently, the State Council executive meeting decided to speed up the promotion of telecommunications network, radio and television network and the integration of the Internet three networks, and proposed a phased goal. The promotion of the triple-net integration symbolizes that China will accelerate the process of social informatization.　　Industry insiders expect that the next 5 years, three-net convergence will pull 600 billion-700 billion yuan of investment and consumption. At present, the relevant parties are actively acting.　　SARFT speed up the integration of the national cable television network, telecommunications network began a new business attempt, terminal equipment areas, set-top boxes, routers and other manufacturers are also speeding up research and development of new products to meet the market opportunities. Triple-Net fusion based on current development opportunities in fact, in recent years, the radio and television industry, telecommunications, Internet industry has carried out a number of technical and basic work.　　The executive meeting of the State Council decided to speed up the integration of the three nets, so that the above work was promoted to a new height, speed up the layout, overall speed up. The State Council executive meeting proposed to speed up the integration of three network planning route, 2010-2012 will focus on radio and television and telecommunications business two-way access to pilot work, and to explore the formation of three networks to ensure the integration of standardized orderly implementation of the policy system and institutional mechanisms; 2013-2015 summary of the pilot experience, Comprehensive realization of three network integration, popularization of the application of integrated business, the basic formation of a moderately competitive network industry pattern, the basic establishment of a three-network integration of the system mechanism and responsibility clear, coordinated, decision-making science, management and efficient new regulatory system.　　Based on this, the wide grid and telecommunications network has been actively taking action. In the radio and television network, the State Administration of Radio and TV program director Jiang Wenbo said that 2010 SARFT will speed up the transformation and integration of the cable network, the goal is to achieve a provincial network at the end of 2010. Currently, 13 provinces (autonomous regions, municipalities) have basically completed the network integration, 10 provinces are in the process of integration, other provinces will also start action.　　"We are working to promote the integration of the network, and eventually integrate the national network into a network."　　In the telecommunications network, the Ministry of Industry and Information Technology, Deputy chief engineer Chen Jinchao to reporters, the current telecommunications network in infrastructure, technical reserves, operational experience, talent team, financial strength and other aspects have a better condition, but in the industry to adapt to the changes in the nature of the need for efforts. At the same time, the Internet industry has conducted a number of research and business attempts. Lvben, a professor at the Graduate School of Management at the Chinese Academy of Sciences, told reporters: "The relevant departments have been studying triple-net fusion technology, including IPV6, a new generation of high-speed Internet."　　"In addition, the 2009 network television and video site technology and business continues to introduce new, but also to the three-network integration has a forward-looking response." AccelerateThe integration of three networks is a decision made by the country based on current development opportunities. Chen Jinchao Analysis, the state requires the relevant departments to take concrete action to promote the three-net integration, mainly based on 4 reasons: First, the global trend of new technology integration is unstoppable, Internet, mobile, intelligent earth, cloud computing and other application technology and industrial layout surging; second, significant progress has been made in emerging global markets, such as Network TV (IPTV), mobile TV, Internet telephony, digital TV and other business into the high-speed development phase, for the industrial transformation and further market integration laid a good foundation; third, the industrial integration of the large environment to promote the traditional industrial attributes of the changes, and caused a high degree of attention to decision-making, such as communication network, the Internet social attributes　　, media attributes, cultural attributes and even political attributes began to show the power of the 2009, a series of major events impressive; four, the developed countries have launched the Broadband Recovery plan, integration System reform and other initiatives, may affect countries in the information society form of national competitiveness, China must prepare for the rainy day. Three network integration opened business competition Personage said, broadcasting and telecommunications business two-way access may be implemented in a few months. Telecom enterprises to get IPTV license, radio and television enterprises will also enter the Internet access and even voice business areas.　　It is reported that Chongqing will be the first to become a three-network integration pilot City. Jiang Wenbo explained that the three-net integration does not mean that the telecommunications network, the Internet and radio and television network of the three networks of the combination of lines, but mainly refers to the integration of business, the three networks through their respective technical transformation, the integration of two other network business. To a certain extent, business integration will break the industry monopoly.　　"The industry generally believe that the two-way integration of radio and television and telecommunications services will form a three-network integration of management, fees and other mechanisms, the real realization of the triple-Net integration, content competition will dominate the information market." Radio and television network to the country as a whole network for the basic conditions, interconnection will be realized, for the development of more business to prepare.　　Jiang Wenbo introduced, in order to adapt to the requirements of the three-network integration, radio and television cable network digitization is not only to achieve the growth of their own users, but also want to increase the number of two-way users. SARFT spokesman Zhu said that the realization of triple-net integration, the first to promote radio and television and telecommunications business two-way intervention. For example, conditional radio and television enterprises can operate value-added telecommunications business and a part of the basic telecommunications business, especially the Internet access business. Domestic IP television business, telephone business. Radio and television business There are some now to allow telecommunications enterprises to do, such as in addition to the political programs of radio and television production, internet audio-visual program transmission broadcast, political news program services, as well as in addition to radio and television forms of public Internet audio and video program services,　　IPTV transmission services, mobile TV distribution services. This means that after the integration of the three networks, telecom enterprises will not only as the transmission channel of radio and TV programs, effectively integrate external information resources and even their own information content, speed up the control of scarce content resources is to enhance their competitivenessThe key. Chen Jinchao Analysis, from the technical point of view, optical communications, IP protocol and other technologies are the basis of market and industry integration, the current telecommunications network, the Internet has been deeply integrated, the wide grid and the Internet in the business, content of the integration has made great progress, the biggest difficulty is the integration of telecommunications network and radio and television network　　In the near future, which side is ready, which will be able to adapt to the new competitive environment faster. Chen Jinchao that the internet industry has been ready, in-depth promotion of the three-net integration for most Internet companies will open a huge growth space; The telecom industry is large in scale, high in technology and experienced in operation, and the emerging market will not create great value in the short term. Due to the low level of commercialization and small market size　　Fast growth can be achieved after entering new markets such as broadband communications and the Internet. Terminal equipment business into the first beneficiaries three network integration formed the upstream content transmission of the industrial chain, content provision and other related enterprises of the new competitive situation.　　At the same time, competition for downstream terminal equipment has been launched.　　Chen Jinchao analysis, terminal equipment manufacturers will be the first beneficiaries, the 2010-2012 is expected to have a typical fusion characteristics of the end products will be a larger market opportunities, such as digital TV set-top box, broadband access terminals, mobile multimedia terminals, entertainment game terminals. Radio and television equipment supplier Zhejiang Chuang billion Technology Co., Ltd. will be three network integration as a big development opportunity, a billion technology chairman Gao Zhiyin told reporters, Chuang billion technology has been rooted in the next generation of radio and television network NGB demand launched a full set of solutions, Its NGB Solution demo system was presented at the International Symposium on Transmission and coverage held in October 2009.　　Billion technology is ready to develop more new products to meet the market demand for the integration of three nets. "Triple-NET integration to promote radio and television, the two-way access of telecom business, Digital High-definition TV, IPTV and mobile TV will be more and more popular, end products will focus on the direction of mobile multimedia terminals, which will bring new market for terminal manufacturers, but will also accelerate the integration between the end manufacturers, such as TV and set-top box integration, PCs will feature televisions and set-top boxes, and mobile phones and laptops will feature TV and network terminals.　　Gao Zhiyin added. Television makers have also begun to move. According to a survey by the China Electronic Chamber of Commerce, more than 30% of consumers who are expected to buy flat-screen TVs are paying more attention to the Internet function of television, which has become a trend.　　In order to grab the market opportunity, 2009 China's production of network TV manufacturers from the initial Changhong, developed to by Tcl, Skyworth, Samsung, Hisense, Haier, Konka and other mainstream TV manufacturers constitute a huge camp. The Reporter notes the cooperation development can realize altogether wins Zuo Yonggang this on the three Nets fusion topic, the reporter interviewed the industry each person. Industry insiders generally believe that the current trend of development, telecommunications network, radio and television networks, the Internet three-network integration will form a radio and television transmission and telecommunications transmission as the basis for the integration of tripartite business development model. In the business, the internet has already made many attempts, its content is richer, has become a strict content provider, and radio and television and telecommunications will be in the transmission function based on the launch of new business. In fact, the three networks have their own unique advantages: The broad grid has the advantage of basic network, telecommunications network has a higher level of service, the Internet has a wealth of content.　　and stand in the angle of industrial integration, the relationship between the three networks is very close, only to play their own advantages, in the context of cooperation to achieve a win-win situation. State Administration of radio and television program Dean Jiang Wenbo that, from the current situation, the wide grid and the Internet cost-effective relatively high, but the quality of service is not high; The service quality of telecommunication network is good, but its price is more expensive.　　How to balance the interests of the three major networks depends on their respective market strategies. It is understood that telecommunications and radio and television have already cooperated.　　In the Internet television, the State administration of SARFT issued a total of 6 licences, China Telecom has been in Shanghai, Shenzhen and Shaanxi province to carry out IPTV business. Ministry of Industry and Information Technology, Deputy chief engineer of the Institute of Telecommunications Chen Jinchao said that the three major networks to achieve cooperation and mutual win, the common big market, rather than simply determine the income, profit sharing ratio, and to carry out the investment and cost allocation. It is easier to establish external cooperation mechanism according to the basic rules of "who leads, who cultivates and who assigns" to determine their respective rights and responsibilities.　　After a period of operation, the joint venture can be formed by means of capital Union, even the merger of enterprises is realized. On the charging model, Chen Jinchao that, in the case of triple-net integration, the types of business are complex and diverse, and it is impossible to adopt a single pricing model.　　The overall principle should be in line with the consumer's endurance, time, flow, bandwidth, content and other charging methods to combine, the use of consumer participation in pricing package model to reduce the level of single business costs. From this perspective, the three-network integration can not only achieve the industrial level of the total win situation, consumers will also be more favorable and convenient service. In services, the integration of the three-net business will promote the content of innovation and service costs of competition, so that consumers get benefits.　　At the same time, consumers choose a business can enjoy a variety of services, which will effectively conserve resources and improve service quality. News extension three Nets Fusion equipment class listed companies profit good this reporter Lu Xiaohui reported in the 3G commercial process, the first taste of sweetness is not the operator but the equipment business. Recently convened the State Council executive meeting decided to speed up the integration of three nets, the first to taste the "cake" is still equipment manufacturers. Speed up the promotion of the three network convergence of good news, with the state of electronics, Beacon Communications and other equipment manufacturing listed companies in the capital market against the trend.　　In the background of the adjustment of the market, with the state of electronic 5 days up 30%, showing the market for the three-network integration background equipment Business development prospects are very optimistic. Feng Fulai Securities analyst, said that the three-network integration scheme for the upstream optical fiber, set-top box equipment Enterprises is a major positive, will greatly increase the market demand for optical fiber, while the new set-top box and update will also expand itsMarket demand. Set-top box is one of the most important terminals, and as Asia's largest set-top box manufacturer, it will undoubtedly benefit from the same continent electronics.　　East China Sea Securities researcher Li Jun said with the state electronics is China's digital video field of the leading enterprises, is transforming into digital video end-to-end solution and value-added service providers, the future of radio and television into the field of telecommunications, with the continent of electronics has the ability to broadcast and television to the fourth largest telecommunications operators to provide support services. The three-net fusion also brings the opportunity for the broadcasting enterprise to enter the communication product field. October 2009, the same continent with the first launch of electronics to support the integration of three nets 3G mobile phones. "TV viewers spend 20% of their time on changing platforms, and if they can search TV directly, it's likely to produce a huge market," he said. "With the state electronic mobile communication product line management Department brand planning director Wei Hongshing This description of the triple-net integration after the effect of the same Chau mobile phone."　　According to the introduction, with the State electronics will be mobile phone as a video terminal platform, 3G network, radio and television network, the Internet into one, to create a three-network integration, the whole network of intelligent mobile phones, so that OA office software, electronic security, intelligent transportation, IPTV, automotive Electronics and other content menu implanted 3G mobile phone.　　Experts said that the three-network integration of mobile phones can achieve the integration of traditional video industry, on the other hand, for the multiple applications of 3G mobile phones, for the future video equipment End-to-end Direct interconnection to provide a sound application platform. Broadband network is the main way to realize the integration of three networks.　　China's broadband users still have a lot of growth in the future, and our country regardless of speed or bandwidth are far behind the global average level, therefore, increase the existing broadband network expansion and upgrade is to speed up the foundation of the three-network integration. Andrew Securities analyst Huang Wengo that the entire optical communications industry chain will benefit from the triple-net integration.　　From the optical fiber industry, the beacon communication, prosperous photoelectric and Zhongtian technology will have greater benefits. Beacon Communication Domestic Market Headquarters product marketing manager Lio Chengbin told reporters that the traditional fixed-line operators mainly in the early copper cable access, the use of digital subscriber lines (DSL) to provide users with broadband access, but the DSL can provide a very limited bandwidth, can not meet the subsequent business development of bandwidth requirements.　　At present, operators are actively promoting the "light into copper retreat", the use of optical fiber access (FTTX) to provide users with High-bandwidth, full service access platform. According to the introduction, optical fiber access from its network structure can be divided into point-to-point (peer-to-peer) mode and point to multiple point (P2MP) mode. At present, operators pay more attention to P2MP mode, that is, passive optical network (PON) model.　　As the representative technology of PON, Ethernet passive Optical Network (EPON) has become the mainstream technology of broadband network development. Relevant statistics show that, as of the first quarter of 2009, the beacon traffic accounted for 32% of China's Epon market share, ranked second after ZTE, FTTX equipment market share accounted for about 41%. In this connection, experts said that the fiber-optic access market is still Huawei, ZTE and Beacon Communications three world, in the three-netIn the context of integration, these companies have continued development space in the new market for fiber access.