Three steps to establish a popular topic blog (microblogging) strategy

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This article is for the traditional enterprise network marketing needs to prepare, although the blog marketing has not been the trend of marketing, but as just to participate in the Internet business development of traditional enterprises, blog soft Wen marketing is still a business, such as Alibaba's main marketing way.

Pick a hot topic and build your own blog, which is even better if hot topics can be combined with your business. International famous management scientist, President Wired CEO Zhu Zherong to set up a hot Topic blog to make the following recommendations, the same method applies to micro-blog marketing:

First step: Pick a core topic

1. Hot News Topics

Take a look at recent news, what is the topic that people are interested in, and the topic can cause people's interest for a long time. Such topics include "American Spies", "Chinese aircraft carriers", "American presidential election", "Mars Migration".

2, media reporter concerned about the topic

Some topics will be the long-term attention of reporters, when they need to write news articles, query information, your blog is their best treasure, you will become good friends with them, and even you will become a newspaper. Such topics include: "Climate warming", "Sino-American Relations", "Baby milk Powder Quality", "China Dream", "Industry forecast Data Report", "Food Safety", "energy industry", "fair competition", "Commodity quality", "After-sales service complaint Report", "people create rich".

3. Topics of concern to professionals

Some topics have long been of concern to professionals who need to find a database and an online archive. Such topics include "Business Plan", "Angel Investment Events", "Engineering drawings", "Online Education Analysis materials", "analyst recommendations", "MBA postgraduate notes."

4. Topics of interest to interested parties

Some topics have a huge number of fans and enthusiasts who need to find like-minded friends or have a place to search for information. Topics such as "Star Dynamics", "Hollywood sci-fi Movies", "Inspirational movies", "Mountaineering enthusiasts", "private jets", "Buffet dinners", and "advertising".

5. A problem needs to be solved.

Some topics are frequently encountered problems, need to find solutions from the Internet, listen to some experts advice. Such topics include "How to Lose Weight", "How to wash the teeth", "dentist's advice", "How to start a business", "How to open the company", "become an engineer", "How to invest", "how to achieve Financial freedom", "How to carry out car maintenance."

The second step: Pick the keyword

1. Select a key word directly

Select the name of the blog you want to create in your search engine, and choose a keyword that is easier to search for. Do not pick a hot keyword, to pick a less popular, but there is a certain number of search keywords, as a blog name, a steady stream of access from the search engine.

Choose the way: for example, "Lose weight", in Baidu, Google and other search engine input this keyword, pay attention to the end of search engines will appear at the bottom of the "relevant keywords"-including "diet Diet", "weight loss plan", "How to lose weight faster and more effective."

Keyword verification: In the Baidu index, the keyword you choose to verify, to see the actual search of these keywords, the general search volume in 200-300 times is better, such a blog for niche blog, the same name of the site, less competition, blog is very easy in the search engine to discharge a good position.

2. Design a key word

You can also design a special name for your blog, make it a concept or brand, and no matter how many visitors you have, they will quickly become familiar with and memorize your blog.

For example, I have designed the "President Line", "Capital brand" and so on concepts or brands, they are unique, there is no relevant search, when you enable these brands or concepts, it is easy to create a search volume, so that online searchers naturally arrived at your site.

The third step: making content for Blogs

With the first and second steps, you've got a clear understanding of what kind of blog you're going to open, and now you've decided on a name that you'll end up using as your blog's permanent name for the next three years.

When the name is finalized, you will be able to search the Internet, books, newspapers and periodicals for a content about your blog theme, enrich your blog.

This is a simple job, you only need to update 3 or 5 messages per day, but you must keep updating every day. This strategy will ensure that your blog becomes a popular blog in search engines and is well positioned. At the same time, the daily update will ensure that your visitors write down your blog, as soon as you have time to visit, if the content of the blog to do well, every day there will be frequent customers on the computer, subconsciously to your blog to see the latest updates.

All you need to do is collect information about the topic and don't put any irrelevant information. In the blog introductory information, you can add your business marketing information, tell people-what do you do, you like to make friends, leave your phone and web site, so that friends can contact you at any time.

If you have some editing skills, you should edit the content carefully to ensure the quality of the content. Good blog is not because of the content, but only the essence of content, less than, become a netizen in the Internet must query the necessary information treasure trove, but also a netizen like to collect the best guide.

You have to consider the feelings of netizens and treat them as your friends-can you provide more useful information to your friends to save their time and provide effective advice. There is no point in simply listing and filling out information, which can waste friends ' time.

President Wired Www.pck2041.com Learning QQ Group: 232483922