Three key points of the website operation winning cheats

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This period of time tension with friends Huizhou SEO blog blogger Ye Jianhui has been planning a new website online, and in this period of time inside their own web site operations have a little view, today to say to everyone, I hope to help you. No more gossip, just get to the point!

We all know that the website operation is a very systematic thing, it includes the website localization, the product choice, the marketing plan, the promotion method and so on many kinds of factors inside. At the beginning of the site operation is the first step, but also the most important step, it determines the direction of your site development, as well as operational difficulties or not. and the choice of products is the support point of the whole website operation. In other words, the choice of products in the website operation can directly affect the user conversion rate and the final turnover. Have done Taobao friends should know, Taobao shop inside the placement of goods and pictures of the processing of words and other reasons are direct marketing shop sales factors. Again, marketing planning, marketing planning is actually the focus of the entire operation process. How can we adopt a reasonable way to absorb the user to generate a chain reaction, and to enable users to actively promote the development of the site, this is our operations must be considered clear issues. Finally mentioned the promotion method, it is the website operation of a proliferation problem, how to let more people know your site, you need to use a good promotion method. Specific promotion methods, I will not say, online there are a lot of.

Today, I start from the location of the site operations, products, marketing these three different angles to simply tell. From an objective point of view, as long as the three aspects of a good, a website should also have a better development.

1th: Positioning

Do any thing, whether it is traditional marketing or internet marketing or not, it will eventually run smoothly, plays a vital role in positioning. An accurate and clearly differentiated positioning is half the success of a project. For example, we are familiar with the product "add more precious" herbal tea, its positioning is very clear. And its propaganda language is also very brief, and elaborated his product function and the market localization. There are other, such as: Li Ning, special step, flying silk and so on, precisely because of the most obvious user easy to accept the identification of the positioning, can run such a sensation, the brand has the broadest cognitive.

And we do a website at the beginning must think these several questions. What kind of website is this? What kind of people do you want? It doesn't have to be too much to tell. If you can say that, congratulations, you already know your website positioning.

2nd: Product

A good project has a clear positioning, not very successful. Because operation is a system to live, it is necessary to cooperate with various forces. Positioning, product, marketing, promotion of a few indispensable. Positioning is the foundation that determines the direction behind. As with road repairs, positioning refers to the mapping of lines between two places. Well, the construction team knows it's time to build on this route, not to deviate from the track and do nothing.

What is the product? You can choose to do a dirt road, like those who do a mess of the site, products cumbersome, users want to spend half a day do not know how to use. Of course, you can also put some red carpet on the road to deceive yourself is a good user experience. That's the way the Web site is so gorgeous.

On the product we must follow a principle, is the avenue to Jane. Remember not to too much, too greedy, too cumbersome, do not express no center of gravity. To stand in the user's perspective to think, give users the most needed things.

3rd: Marketing

What is the final marketing? If the positioning is the route, GPS navigation, the product is the choice of road, dirt road or a parking circuit or cement; marketing is the choice of transportation.

Site positioning has been clear, product design molding, then through marketing promotion to achieve the intended purpose, is only a matter of time. Different choices lead to different progress and results in the final development. Remember before someone said that business operation is actually related to the character of people, but also has a character and attitude. Operators of the operation of the Fix and state of mind and mentality, and even all kinds of people, is to be projected through the actual operation of the site to the operation of the process.

Generally speaking, the website itself product design can be designed from the marketing system. That is, the use of users to help promote and marketing settings. This may more or less be applied to the pyramid theory of direct marketing. Don't panic, just the way, don't go overboard.

In the specific way of website operation can use direct push, borrow force and so on concrete method. Direct push refers to the hard to do not have any coup, such as hard to spread the money, before those group buying site play is these, this is a comparison of the practice of burning money. And the use of power promotion, generally refers to the event marketing and so on. For example, Mengniu in God six at that time propaganda, and then for example, Gado in Zhejiang satellite TV China good voice during the marketing. There are other platform users to help promote. For example, the current microblogging marketing, such as SEO inside the common exchange links, as well as other sites to create cooperation with the form of joint-section. The so-called borrowing power to promote, is clever to the other side of the resources into their own resources, this is also a mutual borrowing power to promote, both sides are beneficial.

Finally, compared to the brothers engaged in internet operations, say, no matter what you meet in the project and the site, to want them to operate well, first of all must be clear to these three points: positioning, product, marketing. This article is finished here, I hope to have friends.

This article by the tension http://zhangliseo.com original writing, reprint please indicate the website, thank you!