Three levels of optimization over how to judge, and how to deal with solving

Abstract: Every day to carry out site optimization, it is inevitable that sometimes make small mistakes, so that the home page or the whole station optimization over and be punished, of course, for this we can control the previous, but err, who can not have? But when we're looking for a solution,

Every day to carry out the site optimization, it is inevitable that sometimes make small mistakes, so that the home page or the whole station optimization over and be punished, of course, for this we can control the previous, but err, who can not have? But when we are looking for ways to solve the problem of optimization, First of all, we must first understand the main characteristics of the excessive optimization and the characteristics of each optimization, because the general optimization of the excessive is not an excessive is serious. Among them, the optimization is divided into minor, medium and severe levels, how to judge the optimization of these three kinds of grades, and how to deal with them? Today I would like to tell you about this topic.

One, the slight level optimizes excessively

Site optimization, often a slight drop in keyword rankings, snapshot stagnation days are a slight optimization of the excessive characteristics. Many webmaster in the snapshot stasis period, always to increase the external chain to get the snapshot of the update, in fact, search does not update your snapshot, itself to illustrate a problem, the site exists to allow search for the optimization of the query set, so that the setting can be the site to stack keywords, deliberately improve the density of keywords, increase the H tag, the chain point to a single, Keyword description, such as single. The general slight level of optimization is often reflected in the characteristics of the natural decline is basically the same, but this seemingly normal decline, if not properly handled, that by small accumulate, the site will eventually face the most severe punishment. So how do we determine which optimization is a slight optimization over?

1, the recent title on the site to stack keywords.

2, keyword tags and description tags in order to optimize and a large number of added keywords used to improve density.

3, the chain set keywords, point to the page, the use of a single chain.

4, the use of hidden links, hidden keywords to the same background color, reducing the font so that users can not identify.

5, keyword ranking has declined, the flow is relatively low.

To deal with the slight level of optimization over, what do we need to deal with it?

1, the stack of keywords in a timely manner to delete, if you add keywords to the title in the near future, so that the site related rankings have declined, then the problem may appear in the title you deliberately add the keyword reasons, we should be in the first time to remove him, restore the original title settings.

2, must not deliberately improve the keyword density. Density is the natural appearance and reasonable arrangements, deliberately improve the density of keywords although not k, but for the rankings will certainly have an impact.

3, the use of a variety of internal chain settings. such as pointing to the page not just the home page, should be based on the different keywords and point to different pages. Keywords also do not use only one, diversification is more conducive to promote together.

4, remove all the basic optimization cheat problems, such as delete hidden links, hidden text, bridge page, home jump, etc., these are the most basic optimization cheating, accumulated more will let the site to more serious punishment.

5. Analyze website log. The number of spiders crawling in different times, crawling page. By viewing the collected analysis of the amount of each day, including speed, etc. to understand where the problem, and then according to the problem to find solutions to deal with.

Second, the middle level optimization over

For the slight level of optimization over, may be very few webmaster accidentally wrong to the seriousness of the problem, so that the problem can be dealt with in a timely manner has not been resolved, over time accumulated into a more serious problem. The same is true for the middle-level optimization, which is more severe than the minor level, and has its main characteristics. The author believes that the analysis of the level of the optimization of a site, first of all need to understand the characteristics of its embodiment, what these characteristics are expressed in what aspects. So let's see what are the characteristics of the excessive level optimization?

1, the key words suddenly dropped more than five, if it is ranked today high tomorrow low after the high is not considered an excessive optimization, may be a search for the site's evaluation stage. But if the keyword has been ranked well, suddenly appear a large decline, the reason should be the site where the optimization of excessive.

2, snapshot stagnation one weeks or more within half a month.

3, the website weight is unstable, when high time low.

4, the Site page was included in the morning, the afternoon was deleted.

5, the chain of rapid decline and lead to ranking, included in the decline.

That should be optimized in the medium optimization of the excessive, we need from what aspects to solve it?

1, the first stable their own web site space, which is to deal with before the bit. If the space is not stable, then replace it before processing recovery.

2, analysis of the Web site is conducive to spiders crawling, we can use the Web site log, spider crawling simulation tools to see which places are not suitable for spiders crawling, find to remove or replace.

3, check the site home optimization settings, some for the ranking and optimization settings must be cleared away, to regain the search for the trust.

4, clear too obvious optimization traces, such as the home page added a number of H1 tags, title piling keywords, deliberately improve the keyword density, bridge page, jump, and so on, these basic optimization operations should be in time after the removal of traces left behind, do not let search leads to know for optimization and optimization.

5, other auxiliary settings, such as 301 redirects, robot files, 404 page settings should be added in a timely manner.

6, to maintain the chain of increasing the speed and increase the frequency.

Third, the severity of the optimization over

For the webmaster to do optimization, the most afraid of the face of the first choice is to be searched for serious punishment, because once the severe punishment to recover the time required is very long, this we can call the resumption of waiting period. However, many times the webmaster even know their site was punished, but after all, still can't tell the cause of the punishment, and make helpless. In the forum to see a lot of webmaster questions, the optimization of the characteristics of excessive and punishment way, the most answer is the right to be k down, in fact, this is not an understanding of the optimization of the answer. A site to do SEO optimization, search cited will give each site three opportunities, the first is a warning, with a snapshot of stagnation to express. The second is to warn again that keyword rankings have declined. The third is to direct down the right K station, because search lead found that you have not solved the problem or did not solve the problem. Nature once violated the search for the bottom line of the most common punishment is to drop the right by K. So how do we judge the main features of the excessive optimization in website optimization?

1, a large number of site keyword ranking overnight disappeared without a trace.

2, the website weight drops rapidly.

3, most of the pages of the site was deleted, only the home page has a snapshot, other pages are basically not included.

4, the homepage is k, the inside page is still normal, but recently updated the inner page can not be included

5, the site of the whole station by K, included as zero.

6, snapshot stagnation for more than one months, all the pages are not included in the basic.

So for the severity of the optimization over, how do we need to deal with the solution?

1, clean up the site in the optimization traces of particularly obvious places, while increasing the high quality of related links, used to regain the trust of search.

2, if the chain caused by the serious optimization of excessive, then we need to adjust its operational strategy in a timely manner, such as increasing the frequency of stability and increase the speed, while giving up the quality of the low chain construction platform, more focused on high-quality outside the chain construction.

3, if the content of the problem, then need to increase the readability of original content, it is best to analyze the site originally which pages of content clicks, reprint rate is higher, and then according to such Content update policy update.

4, if the problem of space, the early replacement of a stable, in order to prepare for recovery.

5. If it is a structural problem. Recently carried out a revision, then first need to regain the recognition of search, and then a series of optimization to promote the acquisition of trust, while doing a good job of ineffective link processing guidance.

6, if the site is a security issue. Then you need to fix the vulnerabilities and upgrade the security configuration of the host.

For optimizations, first we need to understand what level of optimization we're in, there is no trend towards serious trends, if it is simply a slight level of optimization over, it is very simple to solve, if it is serious, it may take a lot of energy to deal with, anyway, to understand its causes, It is much easier to find a solution, as the Buddha said, there are consequences.