Three major operators on the sword mobile internet

Statistics show that up to the end of May, Shanghai Mobile Internet access traffic reached 10467.9T, a year-on-year increase of 81%. Mobile internet users reached 19.381 million households, an increase of 29.5%. These data fully show that Shanghai Mobile Internet has entered a rapid development stage. The data flow and traffic scale have laid a solid foundation for the development of mobile Internet in vertical direction.

However, the industrial form of mobile Internet has greatly weakened the ability of telecom operators to control their industries. Compared with the traditional internet, the biggest feature of the mobile internet era is open, the result of the opening is that the traditional closed mode of telecom operators will be broken, value chain to center, "walled garden was pushed down." The industrial chain is replaced by the terminal and the application industry, especially in the rapid development of today, this problem is more prominent.

As the strategic partner of Shanghai Intelligent City, Shanghai's three operators are committed to creating ubiquitous business applications through information networks and becoming trustworthy Digital life partners. Around the development of mobile Internet, the three operators combine their own advantages, take the road of differential development at the same time, also invariably adhere to something for nothing, to network capacity-building as a fundamental, industry applications as the guide, and constantly innovate cooperation and mutual win mechanism.

Shanghai's three operators unanimously stressed that the strengthening of network capacity is still the basic task of 3G era operators. But specific to each operator, but also reflect the different network path. For example, Shanghai Mobile Four network Synergy, Shanghai Unicom's ability to share, intelligent marketing, product aggregation and intelligent pipeline, Shanghai Telecom Intelligent Pipeline, the goal is to optimize the network capacity, especially the processing capacity of the data, for the development of mobile Internet to provide more efficient network service mechanism.

To promote the industry application is the operators adhere to the business development strategy for many years, combined with Shanghai in the Internet of things, cloud computing advantages, has now formed for the financial, business, medical, health, education, people's livelihood, as well as high-end manufacturing and other areas of mobile Internet solutions.

Operators "Do not" is reflected in a large area, deep-seated industrial cooperation, to transfer value, cultivate new ecosystems efforts. It is the unanimous choice of the three operators to choose the business model suitable for business development and cooperate with Internet enterprises to carry out business innovation and promote the formation and perfection of Shanghai's independent innovation ability and system in mobile Internet.

Future, Shanghai communication industry will take Huimin as the goal, and constantly meet the mobile, broadband market demand, enrich the application of the Internet, and further promote the media, multi-use, improve the quality of life, improve economic efficiency, at the same time committed to building an open platform to build cooperation and win the industrial ecosystem, Further promote the development of mobile internet industry.

Shanghai Mobile Mao Weiliang: Determine the "12-word policy"

Mao Weiliang, deputy general manager of China Mobile Shanghai Company's data business, said that mobile Internet is a combination of mobile communication network and Internet from the big concept. The specific business form is the use of mobile terminals to access information on the Internet, as well as the use of various types of Internet applications. Mobile terminals that visit the Internet can be China Mobile, unicom and telecom, or ipad.

Mao Weiliang said that the mobile internet for operators is basically divided into three levels of work: networks, applications and terminals. The main work of the network is to build 3G, specifically for China Mobile, called "four-network Synergy" (GSM, TD-SCDMA, LTE, WiFi), that is, first of all, in the network to solve users can use the mobile phone terminals anytime, anywhere access to the problem.

The second level is to do the application. China Mobile has included wireless music, mobile video, location services, E-commerce, Internet, cell phone reading, mobile games, 12580, mobile phone animation, internet, such as nine major bases. Now relies on nine big base development a series can penetrate to the user daily life each kind of application, is moves the work.

The third level is the terminal. China Mobile undertook the development of national independent intellectual property rights, at present in the process of development, we should focus on solving terminal problems and speeding up the maturity of TD terminal.

Mao Weiliang admits that the development of mobile internet has a great deal of pressure on operators in three aspects: first, the Voice business in Shanghai has more than 125% penetration, the market is severely saturated; Secondly, China Mobile faces the brutal competition of Unicom and Telecom. Third, many internet companies, like Tencent and Baidu, are already close to the carrier's volume , the pressure is very high.

According to Mao Weiliang, China Mobile in order to grasp the mobile internet trend to determine the 12-word development policy, namely "intelligent pipeline, open platform, friendly interface."

Mao Weiliang explained that the intelligent pipeline mainly solves the access problem, the user accesses the Internet to be able to connect smoothly. This is also involved in China Mobile four network Synergy.

Second, open platform. Mao Weiliang introduced China Mobile is building three open platforms. The first is the use of Internet technology to create a comprehensive platform for digital services, the second is a comprehensive platform for life services, such as Wireless city, the third is to fly the platform as the center. The open platform will work with the industry's leading internet manufacturers. According to the introduction, Shanghai Mobile and Sina, Sohu released three strategic products.

Third, the friendly interface. Mobile Internet through mobile terminals to use the Internet application, the application and mobile phone identification must be related to the problem. In this regard is to do a good job of terminal hardware and software integration, which is China Mobile in the mobile Internet strategy initiatives.

Case

Build a wireless City

China Mobile's Shanghai company signed a framework agreement with the Shanghai municipal government last year to build an intelligent city. Closely around the "Twelve-Five" strategic planning, vigorously promote the wireless city construction, and finance, services and other industry partners to achieve in public utilities, transportation, medical, life and other 10 categories of nearly 100 Mobile information applications.

For example, with the help of Mobile information technology, China Mobile Shanghai Company has realized the online inquiry function of 5 kinds of bills such as water, electricity, gas, CATV, mobile communication, etc. in terms of transportation, China Mobile Shanghai Company provides the public with inquiries about bus and self-driving routes, information about parking lots and other services, The public can also be based on their own location to query the surrounding public utilities shop, hospitals, pharmacies, bank outlets, ATM and other information, currently covers 1.2 million kinds of information points.

Shanghai Unicom Chen Sail: Mobile Internet + terminal + Cloud computing is a perfect match

Chen Yanfan, general manager of Internet Operations, Shanghai branch of China Unicom, said mobile Internet + terminal + Cloud computing is a perfect match. He says the mobile internet has brought about a change in lifestyle and mode of production. From the carrier's point of view, he believes that there are three points is now an integral element: the first is intelligent terminals. The terminal plays an important role in the user experience of mobile Internet, and the second is 3G network. With good terminals, but no fast network, many applications can not be reflected, such as online games, online communities.

According to Chen Sailing introduced, China unicom Shanghai Branch from 2009 to obtain 3G license after the continuous strengthening of network coverage, improve network quality. He revealed that China Unicom's Shanghai branch of the network is actually not 3G, but 3.5g--downlink rate of 14.4Mbps, uplink speed 5.76Mbps. Next China unicom Shanghai Branch will open 3.75G Network, downlink rate can reach 81Mbps. At the same time, according to the strategic Cooperation agreement signed between China Unicom and Shanghai Municipal government, 7,000 WiFi hotspots will be built in the next two years.

The third factor is application development, which is the foundation of the mobile Internet experience. Chen Sails said that the first three elements, terminals, networks and applications combined, mobile Internet to people's experience is four. As of May this year, 3G users in the mobile total user penetration rate is about 15%, the future still has a lot of room for growth.

However, Chen Sails admits, now the operator faces a problem is that users do not dare to use 3G network. He uses video applications as an example, the 3G network to watch video effect is very good, but users see very little. According to incomplete statistics, 97% of mobile terminal video from the WiFi network, users do not dare to use 3G to watch video, fear of consumption of traffic. On the other, the growth of Internet video companies is limited.

"For operators, although providing a good network, but users do not want to use, do not dare to use 3G network to see Internet video." How to solve the problem of not seeing, not seeing, or unwilling to see? Chen Sails said that the current China Unicom Shanghai branch of the original mobile phone TV platform to do a transformation, and the Internet to do docking. Including content management platform is still used in the original, through the intranet play to the user.

When it comes to cloud computing, Chen sails that the three operators are doing relatively well in cloud computing. He stressed that cloud computing itself must have a large investment, large output, business relative norms. These characteristics determine that in China is very suitable for operators to build a platform for the application of more developers, or directly to the individual to provide services.

Chen sails that cloud computing needs network and computing storage capabilities, for operators in addition to their own investment in the basic resources, but also with the industry's outstanding partners, and then provide to customers. "Many business models have changed since they moved into the mobile Internet, which used to be business-to-business, and later b2b2c." Now it's the B2B2C2C model. "Chen sails to provide the ultimate customer with the best experience." Hope that the industry chain can work together to provide users with such a platform.

Digital

As of May 2012, China unicom Shanghai branch 3G users Total 1.18 million households, mobile Internet traffic has reached the monthly 207MB, while the iphone users accounted for 34.1%, the user's traffic has exceeded the monthly 500MB.

At present, China Unicom Shanghai Branch users of the most use of mobile Internet applications mainly for instant messaging, social networking, tools (Ucweb, Google Maps), entertainment (Youku, pplive) and other four categories.

In addition, the Shanghai branch of China Unicom also relies on network channel power to actively build a strong channel communication system. Up to now, China Unicom Shanghai branch of the mobile phone portal users more than 1.6 million visitors, the total number of clicks reached 142 million times, effectively guide users to use mobile Internet services and mobile Internet applications.

Shanghai Telecom Jin Jianfeng: let users dare to use, will use, good

Jin Jianfeng, deputy general manager of marketing Department of China Telecom Shanghai, China Telecom Development of mobile Internet is mainly three aspects: first, let users dare to use mobile Internet, the second is to use mobile Internet, the third is to use a good mobile internet. Shanghai Telecom mainly around these three points to do.

Jin Jianfeng said that Telecom will tell users how much a unit's traffic will cost, use 20% to remind users to use only 20%, to 80% when told him to use 80%, so that users dare to use mobile internet.

Let users dare to use mobile Internet also has an important indicator of information security, which is currently the focus of the industry. According to Jin Jianfeng, in public places, Shanghai Telecom provides free wifi services, regardless of fees, but requires identity certification. "For information security reasons, some people may publish inappropriate content on the Internet, and we have to follow the rules of the public security authorities to trace who sent it." "Jin Jianfeng stressed that although not billed, but users need to report a mobile phone number, and then push a password to determine which users are using the wireless signal. "We just certify that he is the mobile user, so that he is authenticated and used for free." ”

and paid service places, such as in the hotel, or in the government public places used are random passwords, so far every time the password is updated in the case, and now has not been cracked, generally long-term in the same place with a password will be cracked. Jin Jianfeng says wifi should be safe for all but the family.

The second is to let users learn to use mobile Internet. Jin Jianfeng says mobile internet has so many applications, but users may not know much about mobile internet. So telecommunications will be in the user network time, or for a period of time users do regular referral and counseling, the mobile Internet application to tell users, so that users realize that the mobile internet for his life, work, learning to bring convenience.

The third is to make users good. Jin Jianfeng said that good use is mainly in service. Mobile Internet use has a feature, is the use of debris time, such as the bus, the subway, etc., the coverage of this aspect, the service does well, is the operator more concerned about the point.

Case

Starbucks 200 Stores Free WiFi

China Telecom and Shanghai United Starbucks jointly, the official launch of the Jiangsu-Zhejiang-Shanghai area of WiFi construction project. At present, more than 150 of Shanghai's Starbucks stores WiFi coverage has reached 97%, Jiangsu and Zhejiang's store coverage has more than 90%. It is reported that in order to provide a better user experience, the two sides also chose a third-party participation model, the three mobile operators of the message platform to get through. The dynamic authentication code applied in this way is valid for 7 days and the user does not have to repeat the application.

This time, China Telecom also created a personalized interface for Starbucks, stylish and exquisite, the high-end image of Starbucks. Starbucks also in the store eye-catching position, marked with China Telecom WiFi signal coverage of the logo, so that customers can understand the first time the store network status. "Users in the shop, search for" chinanet-starbucks "WiFi signal, connect the network, input via SMS access to the free account, you can use.

(Responsible editor: Lu Guang)