Three-network fusion sad Triple Door: 2013 Challenge operators

Recently, the State Council executive meeting on the promotion of triple-net fusion resolution has been announced, many radio and television departments, or support radio and television people cheered.　　This is proud of the conference decision in a sentence, that is, "the full use of three nets to integrate the favorable conditions, innovative industrial forms, to promote mobile multimedia radio and television, Mobile TV, digital TV broadband internet services, such as the application of the promotion of cultural industry, information industry and other modern service industry development." It is true that we can fully feel the state's conscious protection of radio and television from the public information of the whole Conference, especially the above sentence.　　But the cheering people don't seem to notice another detail in the Conference's public information, which is the point of time. "From 2013 to 2015, summing up the pilot experience, fully realize the three-network integration development, the popularization of the application of integrated business, the basic formation of a moderately competitive network industry pattern." "This sentence basically clear the two sides finally enter the other side of the competition in the point of time, that is 2013 years." In other words, from now on, the radio and television system is a direct challenge to telecom operators, leaving less than 3 years. So these 3 years for radio and television operators determined to prepare enough? The answer is far from enough.　　Because they are faced with too many problems. First, how to cut the clan? The integration of the network is the radio and television people for many years dream, but the dream is ultimately a dream. Indeed, from the current situation, with the spring and Autumn period of the Warring States to describe the current state of China's radio and television operators of the feudal regime seems to have been unable to fully express radio and television network decentralized status With China Telecom, Chinese Mobile, unicom full network and quasi-militarized vertical management of the network system completely opposite, radio and television operators than in the spring and Autumn period, hundreds of vassal states, more than 3,000.　　If it is not possible to form a nationwide large radio and television operator through integrated networks, the result is that there is no confusion as to whether the fragmented companies and large telecommunications operators will be able to engage in hand-to-hand combat over 3 years. But, in fact, although radio and television have long been aware of this, it is not possible to complete this integration in a short time. The simplest example is the interoperability of networks and standards. From the statistics, currently only 1/3 of the province (district, city) basic completion of network integration, leaving nearly 2/3 of the province (district, city) has not completed the integration. In addition to the network base, at the business level, thousands of radio and television operators are using different low-level software and CA (encryption authentication) system, business interoperability in the existing situation is not possible.　　Without a unified underlying software, value-added services can not be carried out nationwide, then the radio and television operators can not compete with the national telecommunications operators, also lost the value of integrated network. Second, how to build a real market service system? The construction of the market system is a long-term project, not looking at China Mobile more than 100 billion yuan a year of huge profits and their own withered purse after the rush into the telecommunications business market so simple. In fact, the telecommunications business, including the radio and television business is not the sale of simple objects, whether it is voice calls, or electricityDepending on the program, in essence, the provision is market services.　　But this includes the marketing, the construction, the operation maintenance, the service and so on many content system constructs to need a unceasing accumulation and the construction long-term process. Now the problem is, if the national users pay the radio and television operators more than 100 billion yuan profit, radio and television operators can not receive. Because radio and television even a national settlement system is not. China Mobile for more than 10 years to BSS (Operation support/business support) system, such as unremitting construction, has formed a set of customer management system and integrated billing system, not only to do the real-time billing bill and the national network billing, but also to support the whole business operations.　　Compared to the urban and rural areas in every corner of China Mobile Business Hall and the city could not find a radio and television business Hall, radio and television operators can understand why users can pay a lot of money per month to the telecom operators, but even 18 of dollars in cable TV fees are not willing to pay the reasons. Third, where does the money come from? The two aspects mentioned above are the big money. And where does this money come from? Obviously, the radio and television operators themselves do not come out, because many of them still large arrears to the set-top box enterprises. What about accumulation? There seems to be no possibility. 2009 1 ~ November, the telecommunications industry income of 769.2 billion yuan, while the radio and television Industries 2009 1 ~ December income of 166.5 billion yuan, the difference between the two. The entire radio and television industry thousands of operators of the total income is not enough to keep pace with the net profit of China Mobile.　　If you rely on your own accumulation then the gap between the two sides will be more and more distant. There is only one way left, and that is the direct transfer of funds by the state.　　From the current perspective, this way may be the radio and television network and system construction process of the most likely financing plan. In short, compared to having built a huge advantage, only the policy gate to open the telecommunications industry, radio and television in the triple-net fusion gate to do before the event is too much, whether it is so far to let people confused ngb (next generation of broadcasting network) or the whole translation of the struggle, radio and television only take the momentum of seizing the day, down, steady Before facing the direct impact of telecommunications, build their own Noah's Ark, to complete the redemption of their own.