Three of the mistakes we often have that lead to low conversion rates.

Summary: A successful operation of a site can not be separated from a stable high flow, for e-commerce sites, there is no high conversion rate of traffic is also equal to failure. The conversion rate caused by the site is not to be found without trace. Actually causes the conversion

A successful operation of a site can not be separated from a stable high flow, for E-commerce sites do not have a high conversion rate of high traffic is also equal to failure. The conversion rate caused by the site is not to be found without trace. In fact, the conversion rate is not consistent with some of the most basic SEO errors caused. And as long as the analysis of these three sides whether there are errors, you can make a certain increase in conversion rate, the author of the simple three items we often appear to lead to low conversion rate of the misunderstanding.

Myth One: Your chosen keyword has no conversion value or low conversion value

The choice of keywords is every optimization personnel in the site optimization process needs to face the first important problem, for e-commerce sites to choose an organic search flow is not the most important, more importantly, you have to choose a can capture to the target audience keyword. We can give an example of this, for example, you are a clothing sales from the enterprise, but when you choose the keyword for your e-commerce site, if you choose the word "garment manufacturing", there will be a lot of traffic objectively, but your goal is to sell clothes, not to make clothes, and if you choose this keyword , although your site will have a certain amount of traffic, but the majority of your site will not be your target audience. To this when we are in the choice of keyword, the first thing to consider is to use the user's search purposes as the principle of the choice of keywords in order to make your conversion rate to get the best results.

Misunderstanding two: Site structure and layout to reduce the friendly experience degree

Each site is likely to face this problem, we can first from our background access data to see a certain clue. The author of the site background statistics tool for CNZZ, we can from the visitor's browsing depth and the visitor's stay time of these two pieces of data for a rough analysis. As shown above, our site's keyword rankings are good, but if the structure of your site and the layout of the page if it is a mess, imagine a visitor who has the patience to slowly find the information they want. Not to mention E-commerce sites. At the same time, a site with a messy result and layout can also affect our business or products in the consumer's serious professional and authoritative. These will seriously affect the conversion rate of the site.

Myth Three: Provide a bad user experience

For an E-commerce site is the ranking of the site is important or the user's friendly experience important? For this problem many optimization personnel are very tangled. I think there is no big difference between these two aspects. The two should complement each other, if you just blindly pursue a high ranking, and ignore the user's friendly experience, then the end result will be worth the candle, especially the type of E-commerce site, how to improve the user's friendly experience to the customer is a guest is every optimization needs to consider the problem. The ultimate goal of our optimization is to achieve a steady increase in conversion rate and traffic, the user's point of view to optimize to make your conversion rate is really improved.

For an E-commerce site, to have a high flow and high conversion rate requires us to start from various aspects of the details of the optimization. If you do not set the right direction, then your E-commerce path will be doomed to failure.