Three rules to be followed in soft writing

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Soft article in the current network marketing era, its role more and more important position. A good soft wen can "have a long history", the information spread to every corner of the internet, in the silent play, like an army of the offensive. In particular, as a Web site to promote the soft text, the number of its production chain is more than can be reached. But a soft article if you want to write good is not easy, as if to win a war like the need to deliberate, far-sighted, step-by-step to win. But how to write a soft article, the author thinks that we can start from the following several aspects to consider.

The sharing of soft paper

The current era is a knowledge-sharing era, in which the emergence of search engines is one of the best evidence. When we need some specific content, we can in Baidu, Google and other search engines, retrieve the content we need. In the Internet era of soft text promotion, must have to share the characteristics. We may see a lot of advertising posts on the Internet, and the author of these ad posts, many people think they are doing soft text promotion. But this promotion is actually polluting people's eyeballs, people want to see a clean internet, to find to share their own and other exchanges between the platform.

So one of the criteria for a good soft paper is to see if this piece of soft paper has the characteristics of sharing. This kind of sharing is to share with the reader, is the mutual exchange of ideas, not the author of the single indoctrination of the so-called "advertising speech." So this requires the writer to understand the soft text of the user's heart.

Second, the readability of the soft text

Now when it comes to soft text, many people will take the soft text of the current "melatonin" era as an example, indeed, at the time of the background, people access to information channels are scarce, people's understanding of soft wen is not strong, "brain Platinum" soft wen through numerous media bombing, for the brain Platinum open market made a contribution. But the times are changing, people's ideology is also changing, perhaps the channel of information more and more diverse. The awareness of the soft text is constantly strengthened.

So in the era of network marketing, especially in the promotion of the website, want to imitate the brain Platinum era of soft text, already is not workable. The readability of the soft text will be more and more people share, the role of its play will be more and more. I think a readable article, can revolve around the experience, the point of view of an event, technical opinion and so on ingest the subject matter.

Third, the commercial purpose of the soft paper

Soft Wen is different from general literature, and its commercial purpose is more strong. So look at the soft text of the various discoveries in fact, many soft wen is not "too hard" is "too soft." "Too hard" may make the reader disgusted, not to spread the effect, but also willing to be platform "card death" and can not be published,; Too soft "although it can make more people accept, but not highlight the true meaning of the article." So it is not conducive to the effectiveness of the soft text.

This article by the www.ctosem.com stationmaster Li Yushan writes the reprint to need to indicate the related website