Three ways to move Internet business rules

Today we go on to talk about the commercial principles of mobile Internet-the influence of the internet world on the physical world.

The internet world has its own characteristics, relationships, free and unknowable, in-depth understanding of these three features, can expand the influence on the Internet. Having influence on the Internet can affect the material world. Now the internet world affects the material world, there are many ways, I summed up, this article to introduce the main three ways.

First, dimension attack
"The three bodies" said that when the high dimensional civilization attacked the solar system, the singer used a two-direction foil to turn the solar system into a picture, all contact with the two-foil object, instantaneous from three-dimensional into two-dimensional, the earth into an elliptical circle, Saturn has become an elliptical circle ... All the patterns together form the sky map, the picture is beautiful, look carefully, oh, it is the Van Gogh painting of the "Starry sky." This turns the three dimensions into two-dimensional is the dimension attack.
The world of the Internet and the physical world have many dimensions that have disappeared. The
geographical dimension. The internet world has no concept of geography, which is equivalent to less than one dimension. Traditional shopping malls to business good, the first condition is to have a good position, followed by products and services, the greater the flow of people shopping malls, business better, products as long as it is not too outrageous, can make money. You look at those tourist attractions, Beijing Spring Festival Temple, Wangfujing near Tiananmen Square ... Business is good. Electrical business is not the same, the electricity business does not need the region, I opened an online shop in Hunan, a country, the people can buy my goods. Less than the traditional business of the regional dimension, which is why Taobao only 12 years of history, has surpassed the Gome Suning, Wal-Mart and other large retail platform under the line.
Free dimensions. Everything is free in the Internet world. Relative to the physical world, this is less of a dimension. When 360 just appeared, antivirus software is charged, rising, jiangmin, Jinshan poison PA, Kaspersky and so on has occupied all the market, billions of of sales every year. 360 The difference is that it is free. 360 of users burst growth, and other traditional anti-virus software wake up, too late. Free is not equal to loss, free is a model, free is used to build influence, thereby using influence to beat competitors. The
Middleman dimension. Many brand-name business way, is through unceasingly strengthens own brand, then through the dealer to do the sale, one layer, finally to the consumer (looks the below picture). Lenovo, Haier, Changhong, Gree and other brands are so. But millet out of a new model, directly to consumers, almost no intermediary dealers. Now the public-chip model, consumers are producers. Now many micro-business models are the same, consumers buy themselves, their own consumption, while also selling their own. There is a new noun: the consumer.
Noun Explanation: consumer. It means that consumers are also distributors. Consumers can get lower-priced products and use them to sell the product to others.

The hardware dimension. This is a comprehensive approach, there are also cases. The iphone, the dominant smartphone, has redefined the phone. Google later competed with Apple, adopting a strategy to open up the Android system and not rely on its own hardware. By 2014, Android's share had vastly surpassed Apple's iOS. 2014 also has a phenomenon, Tencent overtook Nintendo to become the largest gaming company. Tencent's game, does not need any own development hardware carrier, is less than the Nintendo one dimension, grows very quickly. Now mobile Unicom Business Hall, there are free to send mobile phones. Will all hardware be free later? possible. The
needs to be stated that removing a dimension does not take into account the dimension, but rather has all the resources of the dimension. The electric dealer has no region dimension, all regions can be covered; Tencent game has no hardware dimension, but it owns all the hardware. Just like Buddhism said: Without me, it means everything is me.
Second, Edge eruption
previously said 360 lines, the line of the champion. It shows that there are many industries in the society, some industries are big, some are small. In the past thousands of years, small businesses have no big business to do. Now with the Internet world, it is different.
before the sale of national characteristics of clothing, in any one area, are small business, only public clothing can be bigger. But now split Silk, Huasheng is Taobao women's clothing, men's category of sales ranked top brands. Previously opened a cleaning housekeeping services, is a very small regional companies, but now can be made into large companies, such as 58 with the city, fairs and so on. It used to be a little girl to play the nail, now the Beaver home market value of more than 1 billion. Before carpool, pull black car is also the edge of the industry, now fast, drip, Uber, easy to use the car are billions of valuations.
Let's say a few more cases. The
Mask is known to all, very cheap, before there is nothing on the scale. Recently with the mobile internet, the mask market has exploded, some companies sold 1 billion a year. A few days ago I heard a story shared by a friend. There is a friend on Taobao sell all kinds of garbage bags, only three or four people, twenty thousand or thirty thousand of the pure profit per day, a year has a good millions of income. Ghost Foot seven of their own seven recruitment, that is, after the breakdown of the industry, only to do the recruitment of electrical and commercial personnel, and only based on micro-letter to do. Two or three small partners, all who want to find a job in the micro-letter of the person to gather together, the longer the effect is better.
These are edge eruptions. In the physical world, the more subdivided the market, the smaller it is and the harder it is to do it, but in the Internet world, that view has changed. The more market segmentation, the easier it is to do, the scale is not small. The internet world has turned many marginal industries into a big industry, and more will be involved in the next. Let's take a look at the following figure:

Third, the character economy
in the fourth chapter, the Internet world through the connection to build relationships, thereby building influence. This influence, in itself, is a new model that can affect the physical world itself. When an influential node represents a person, its impact can become a character economy. Wu Xiaobo Teacher first put forward the concept of people's economy, I feel very image, but also in line with the world of the Internet the role of the law of Material world. From the point of view, the character economy is the internet world influence material world way, the threshold is lowest.
The most typical character economy is from media people. Luo thought, Wu Xiaobo, Ghost Foot Seven, Ayawawa, Uncle Kay Storytelling, are based on the individual as the representative of the media, but also explored a number of commercial models. Luo fat membership model can earn several million, Wu Xiaobo teacher through the media to sell insurance is also good, Ghost Foot Seven did seven recruitment sold scarf, Ayawawa Beauty class, Uncle Kay has "Uncle Kay talk to the journey" and so on. Although many people are still exploring the profit model from the media, but for the obvious personal characteristics of the account, the number of fans to reach a certain level, profitability is not a problem.
Let's take a look at a few more examples. Carving Ye's beef brisket, Ma Jiajia gun, Hering Huang Taigi Pancake, Yu Jiawen Super timetable, etc., the project no matter how big the final, their impact on the material world has not been small. It is not enough to tell whether the project has accomplished this person, or that this person has accomplished the project.
Everyone has influence. No matter what character you are, there must be some people like you to appreciate you. If an average of 1 per thousand of people like you to appreciate you, then 1 billion people will have 1 million of them are your hardcore fans. 1 million, can bring enough economic impact, 1 million hardcore fans, 100 yuan per person consumption, there are 100 million of sales. The key is how to let these 1 million people find you, this in the material world is impossible, even if you find you, can not contact you at the same time. But in the Internet world is possible, only need a connection to establish a relationship. The micro-letter has already made nearly 600,000 people connect with me, and Weibo has more than 400,000 people.
In addition to dimension attacks, edge outbreaks, the character economy, there are many other ways, such as some new experiences and opportunities, some small and beautiful outbreaks, waiting to be gradually observed and then shared.