Three website SEO optimization of the core issues

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If you have an understanding of SEO or learned SEO, I believe that webmaster has been SEO optimization of the operation level of things, roughly some understanding. However, have you ever considered what is the core of SEO optimization? Learn and use some of the SEO optimization methods, but why do we do that? Did the chief think seriously?

Through learning SEO, I deeply feel that the SEO optimization of the way of thinking, than any operational level of the method is more important, after you have mastered the right way of thinking, no matter what you do optimize the operation you should be able to ease.

1, Web page weight of the core issues: voting mechanism

What is the weight of the page?

In short, the lower the weight of the page, the lower his rank, the higher the weight of the page, the higher his rank.

How does the search engine judge the weight of a Web page? This includes a simple truth, the voting mechanism.

The rule of the voting mechanism is that every Web page has the right to vote and to vote.

Very simple truth, as long as a page to vote more votes, the weight of this page will certainly be relatively high.

How does a Web page vote on another page? That is the form of a link or anchor text. What we need to be aware of here is that only votes that are cast in the form of directional anchor text are useful to us. For example, it is useless for someone to find a job and we all say he is a good man, and we all say that he has a strong business ability and is suitable for this job. This is an effective vote.

Initially, we can basically think that the weight of each page is equal! Then why does the teacher say the homepage has the advantage of innate weight. You can understand this, because all pages of a site will typically have a link to the homepage. That is, all the pages have voted for the home page, so it's not surprising that the home page has this innate high weight.

The rest of the problem is very simple, we do SEO optimization focus is to ask us to try to get more votes and more votes. If you want to make a Web page a high weight, give him a few more votes. (For example: do directional anchor text) on the contrary, if you feel that this page is not necessary to get the rank, then do not vote for him. (for example, add nofollow tags to the page)

2, the ranking of the core problem of instability: is it natural?

The previous voting mechanism may have been understood. Because I understand this thing, but let a lot of students ranking of the site has been unstable or even k!

The core problem here is whether it is natural!

You can think about it, in a natural case, a good site to get the number of votes should be gradual, incremental, to give it to vote on the site should be diversified.

But if a site suddenly increased a lot of outside the chain, that is, suddenly won a large number of votes, this is certainly not natural.

A Web site suddenly added a lot of pages, that is, suddenly have a large number of voting rights, this is not natural.

A website with only a few fixed sites to vote for it, it wouldn't be natural.

The number of a Web site is only 100, his chain number has reached 10,000, how can this natural?

A new site has been unknown, but his ranking in a very short time to the first, this more unnatural.

Therefore, although we know how to improve the weight of the site, we should pay more attention to the increase in the weight of the site is natural. To break the law of nature, the fluctuations in rankings are normal.

3, maintain the site's long-term ranking of the core issues: User experience.

If we want to maintain a long-term ranking of the site, the core problem is the user experience.

Imagine if your site has been ranked first, but the vast majority of users in your site can not get the useful information they need, then you are not likely to maintain long-term rankings?

The goal of search engines is to make it easier for users to find the useful information they need, so the search engine is unlikely to make a site that users dislike for a long time ranked first. This article by the Taobao Women www.zqrjgs.cn feeds, reproduced Please specify, thank you!

Above just I am learning seo during some of the sentiment, I hope to some novice friends a little help.