Three year forum marketing experience sharing

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The opening statement, this article is I three years to do a summary of the forum, to Cross-stitch city as the foundation, experience is absolutely practical. Write this article is to continue to adhere to the spirit of sharing, and mutual encouragement, on the other hand is to increase the external links to the site, I hope everyone in this article reprint, do not delete this site link, a person to be honest.

Think of what to say.

A correct view of the soft text reproduced

Often listen to people say soft wen, in many people's eyes, a practical article, as long as added a link to a website, is a soft article. In the reprint of the original author of the text of the link to delete the address. Afraid of the flow of the station to go to that station. Let's just imagine, I do cross-stitch forum, I am not in the writing forum to operate the article, your station may be a and A5 the same webmaster station, turn the article in what you have to worry about, how many webmaster will care about cross-stitch Ah, will embroider the cross stitch it. I stand called Cross-stitch City www.58xiu.cn is concerned about the cross stitch of an industry forum, do not worry about the flow of your station will be injected into my station.

Second, Google ads click rate problem.

I used to hear that the forum is not suitable for GG. First of all, GG's click Rate control in how much appropriate? I don't know about that, I just don't want to cheat. But in stationmaster circle more popular one kind of saying is, the click Rate controls within 3%. My forum ads are very few, before the click Rate is in 1.5%. This index should be more appropriate, so I think, the forum is not suitable for GG, this statement is not correct. In addition, I am in the description of the site to have traffic, when traffic is very small, the site GG ads are mostly displayed public service ads. When there is a small amount of traffic, although the start of the normal display of non-public ads, but at this time the rate is low, so the conversion is also low. Therefore, do the station as far as possible to keep the content well, improve PV.

Third, friendship links and PR relationship

This friendship link is very important. My cross-stitch city you can also see, every day in the update, the front is PR3, now into 2. may be related to the GG algorithm. However, my station always keep the update constantly, always have original content. In the analysis of some users of the station, I summarize, or friendship links do not keep up, to try to find similar stations, PR value High station. To tell you the truth, I did not feel that the PR value of what use. The only, when your station PR value is more than 4, at the time of sale, this is a very good chip.

Iv. handling of spam ads in the forum

Every spam ads will have an IP is it, we start from this. First look at these two ip,222.80.52.* and 222.80.51.*, these two IP is actually the same place, two computers. In other words, in this area, if we put the asterisk to the third place, then everyone in this area can not see, hehe, only to seal the fourth place, one is one. Therefore, the dough spam ads, can not disable the user name, or to use DZ's banned IP function ah. Some garbage people, an IP can give you registered more than 10 dedicated spam ads account, especially annoying them. In addition, the popularity of this site also has a certain relationship, the key is to see the management of this site is not able to keep up. I remember the embroidery city last year, the spam ads are quite many, this year obviously less. The key is that we have more than 10 administrators, the key to see our station know someone in the special maintenance, so, spam advertising is less. There are individual stations, a lot of content, but there is no management, this kind of station is the easiest to hire ads.

V. Server maintenance issues.

This year has been on a server. Tell new friends who want to go to the server, a larger space provider to provide the server, only install the operating system, do not install any database, PHP, and do not want him to install a host management system. Some small private server providers, of course. In addition, some servers have only one hard drive, this must do a good backup, whether it is a large service provider, don't really think they really like you buy a server that promise good, in case the hard drive is broken, they can give you to change the hard disk (hehe, not sure to change a hard drive also two or three days), but the data in the hard disk, if you want to restore, More than 1000.

Vi. issues of collection and originality.

A station has no content, who will go to see it. I think of a station, 25% of the collection, 75% of the original content is very good. I still have a station, now 4,000 theme, at that time collected more than 3,000, original is about 1000 or so, Baidu is currently included for more than 700. Therefore, the collection of content, that is, let the station suddenly see the content rich, but Baidu is really not very friendly. Find the original not difficult Ah, hehe, for example, I have a secret love Island forum, is concerned about emotion, I do not go to the end of the Earth several, members just submitted new stickers. The effect is not bad, at least, Baidu followed every day to run.

Vii. Publicity Issues

Publicity is important. However, in the QQ group to send your website site, will be members of the report. Everywhere in Baidu to send you more than a station URL, will be sealed account, or to the back, your Web site was Baidu in the know, stick in the shield, can not be sent out. This has a Baidu, you enter your website name in Baidu, and then get a search page, will this link, you forward to the major sites, is also a good effect, people look at Baidu, at least don't worry about the virus. Oh。 For example, http://www.baidu.com/s?wd=%CA%AE%D7%D6%D0%E5%B3%C7 this link, you click, open the first, is my station. Baidu will not seal the baidu.com this domain name.

Well, just talk so much and sleep. Must be my site domain name left Ah, ah, difficult, add a link is really difficult.