Throughout 2014, Weibo's monthly active subscriber net growth of 47 million

Look at some core data: the net growth of Weibo's monthly active users rose by 47 million in 2014, the highest recorded since the birth of Weibo in 2009. Monthly active users reached 176 million, daily active users reached 81 million, of which the monthly active user mobile end ratio reached 80%.

What is the most important social networking site? I'm afraid the number of active users should be still. The author also noted that, in addition to the data released this year's New Year's Eve Weibo dau first broke the 100 million mark. Weibo has been using a series of data to prove that it has already been the first camp for social applications in a jietan of Twitter.

The author throws a micro Bo to stabilize the social application of the first camp this view, not only based on a beautiful earnings data, we have to demonstrate.

First, let's give an example: two things are the most interesting these days. First of all, Apple released its seemingly shiny watch, and another was caught by the actor Wang Xuebing drug addiction. The author observed that the two things happened on the same day, but the eyes of the afternoon, micro-letter or in the biography of Apple Watch how, where micro Bo began to brush Wang soldiers, until the evening to see the circle of friends appeared in the Wang Xuebing figure.

In fact, there are too many examples, but there are always people like the micro-letter and Weibo compared. Micro-letters and microblogs can't say which is more awesome, which is actually two different social products. Frankly speaking, the micro-blog open communication platform model is different from the micro-letter strong relationship of communication model, in the face of major events, only micro-blog can be widely spread in a short period of time, to form a fission-type communication and social-level impact. The growth of microblogging active users, the significance of the data behind it is-that the micro-blog has been with the social competition to form a clear separation, its own advantages are constantly consolidating and strengthening, while the product also with the needs of the user's continuous refinement.

I suddenly thought of the "Orange Brothers" incident on Weibo earlier this year, if there were no such open social media like Twitter and Weibo, the Englishman and the Chinese orange brother might never meet, and certainly not so dramatic.

Secondly, I would like to ask a question, Weibo at present in the hearts of netizens what is the status? There is a plain in fact, succinctly expounded the status of micro-Bo-"big thing, look at micro-bo are painted screen."

We can look back to the next 2014 years a year, the micro-boping on the stage of a number of classical social event transmission cases, "Ma Hang Lost," "Monday See", "Ice bucket Challenge" and other hot spots, forming a large-scale social impact. The reason, the characteristics of micro-BO open platform, as well as the unique fission-type communication and hot focus on the effectiveness of the current domestic irreplaceable transmission of the fastest, most effective, the most authoritative social products. The impact of Weibo at this stage is still not to be shaken.

In addition, the strategy for users to sink to the lower-second-tier cities is also better suited to the more visible microblogging of media genes. In microblogging users, it is not necessary to consider the consumer power of their users as much as the power companies do, and it may be enough to get information about the stars. As users in the first tier of cities are nearing saturation, and with smartphones, 3G, and 4G networks spreading across the second-tier cities, the acceleration of expansion to the lower-second-tier cities is significant for Weibo. In terms of earnings data, Weibo did make the right choice, and the following cities contributed a lot of active users.

In the data, through the financial results can be sorted out a micro-bo benign development of the situation line, the author tries to summarize the following points.

First of all, from the big environment, Tencent, NetEase and other competitors to quit the micro-blog business, for micro-blog access to the user has brought new space and opportunities. The market is gradually being replaced by Sina Weibo after rivals have withdrawn from the microblogging market. If you subdivide this segment of the market, we can see that this part of the user is more focused on the second and third-tier cities of users, two-line and three-line market is traditionally Tencent Weibo and other advantages of products, these areas are now being accelerated by Sina Weibo acquisition. In order to obtain these two or three-line users and young users, Sina Weibo in 14 through the strengthening of cooperation with the television station and other mobile phone manufacturers to reduce the cost of users also formed an effective stimulus.

Second, the microblogging market after the product direction more clear, and based on the interests of the vertical expansion of the extension is last year to open the deep strategy. As a media, I am concerned that Weibo has increased its focus on experts/opinion leaders, from the media, local content number and other fields of content production input, such as love to ask the Doctor, from the media and so on, paid reading work, and so on, the production of vertical area content has played a positive role in promoting, The increase of content consumers is directly driven by the increasing of the vertical area consumable content. There was data in the earnings, and the number of users who had been authenticated by Weibo grew nearly one-fold in 2014. Especially for the local content Number group and some long tail interest groups input, enhance the microblogging products for a wider range of user groups to obtain the demand for information to meet the needs, improve the user loyalty, and cultivate user stickiness.

In addition, in the video and image fields such as the field of multimedia effectively improve the product experience, stimulated the user to publish content desire. With smartphones, 3G, 4G network, the popularity of users through the social network to share video and pictures of the rapid increase in demand, micro-Bo also updated the function, such as a second shot, etc., launched an independent image client, such as micro-Bo camera, as well as with third-party applications, such as the United States shot.

Social networking sites are the current trend in the field of multimedia, with a foreign precedent, all the social platforms are beginning to make a big fuss in the fields of picture and video. Facebook bought Instagram, while Instagram recently offered 5 new filter effects, Twitter redesigned the photo filter interface, launched 30-second short video, and Google + added a similar photo auto optimization feature. Fresh pictures and video play can produce more intuitive, interesting content, directly attract users to visit and participate, thereby driving platform traffic.

The stone of the mountain can attack Jade. Weibo, which is online during the Spring Festival, is also the best evidence of this trend, focusing on the camera's vertical field of micro-blogging cameras. The point of the microblog camera is that he can better make up for the gap that Weibo has before the photo-delivery field, and then plough the user into the vertical field and extend the social tentacles. So we can see that its product design and micro-BO platform to get through, on the one hand to achieve the product segmentation to do fine, but also the two sides can smooth linkage, further contribute to the micro-broad platform of user activity.

Finally, to say that the microblogging we are seeing is not the initial microblog, and as the trend of mobility and the development of social networks, Weibo itself is also following the path of change to achieve self-regulation.

All things change, only change. Weibo is changing, you can call it a social network focused on open information, and you can think of it as a 140-word social media, but it doesn't matter. What is important is that, from this report and current situation, Weibo does not lose its place, but instead sits on the top of the first camp of social applications.