Tips for keyword selection

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The author of SEO study also nearly two months, a little experience is always itched, can not help but want to share with webmaster, although Novice's experience is insignificant, but perhaps for beginners also have some help.

Keyword positioning is a webmaster optimization site, because the user is the keyword to search, which seems to be a nonsense, but a lot of people, especially the white guys for this must be in the fog, so it is worth my long-winded a few words.

First, find the keyword. Search Engine box in Baidu searching for your topic keyword, then in the search box in the prompt column will appear related words, after searching, at the bottom of the page will also have some keywords, we can choose the right keyword in these words.

Then, analyze the user's search habits. In fact, user search is tend to simple, such as the recent Apple recall problem MacBook Air, users prefer to search "Apple recall", so we should choose those who match the user's search habits of words

Third, the evaluation of key words. What kind of keyword is easy to optimize, we generally choose High search volume, high relevance, low degree of competition words. Search volume can be in Baidu Index tool query, at a glance, and how do we judge the degree of competition in the keyword?

A. Search results. We evaluate the summary information of the page title, description, and URL type. 1, the title contains the main keyword and appears in front of the title, for search engine friendly, this kind of website is more to say the keyword competition degree is big; 2, some descriptions of the page introduced in detail, which for search engines and users are very friendly, such a site more words, the competition will be very large; 3, The weight of the URL is this: www subdomain > Other sub Domain name > directory, so if the search out of the page subdomain more, then the keyword is more difficult, if the URL also contains keywords, indicating competition is also more intense.

B, page evaluation. Through the search results to screen out competitors, and then to the keyword performance, page structure and PR value to judge the strength of competitors. 1, mainly see the key words in the location of the page and the use of weight tags, the closer the Label keyword is easier to crawl, with the title tag, bold, italic, color and other label processing is easy to crawl, such a large page competition; 2, the page structure of a reasonable page competition degree, the page important content whether appear in important position, The importance of the page from left to right down and down, if the page is flash or JS to achieve, the degree of competition is small; 3, the greater the PR value of the page competition is greater. However, these three should not only focus on one, it should be considered comprehensively.

The above is a lot of tips to find keywords, are relatively simple, these are some of the basis of SEO, but I think the basis is the most important, "nine layer of the platform, from the tired soil", in many webmasters are using keyword tools to find keywords, I hope to remember these most basic original method.

But the search for a large number of keywords, although good, we can not focus on this, but also should pay attention to other words, they are not large search, but can be used, the role will be very large.

First is the second keyword, we will give priority to the selection of small competition, but the search for a large number of words, in fact, you can use some of the search volume is not very large secondary keywords, others to choose these words, the second keyword is more conducive to optimization.

And then the long tail keyword, the long tail is derived from the long tail theory of Anderson, "many small markets converge into the market energy that can match the mainstream big market", this is an economic term, but for SEO keyword choice is also applicable, we want to maximize the concentration of non-hot keyword traffic. We can create multiple keywords for each page in the site, and build enough pages to form a huge collection of keywords.

This article from a poetry site (zc.bxh888.com/xiandaishige/) webmaster, pure Novice, the site is in the early days, high weight high flow of the day is also a continuous period, but I think the road of SEO is heavy responsibilities, need my endless insistence, in this with the public seoer encouragement, Since the choice, we must do seo well!