Tips for choosing the best keywords

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Keyword research and selection is a crucial step in search engine marketing activities. As we all know, most people look for information on the Internet from the search engine. We all find the information we want by entering the key fields. For now, most people search with an average of 2-5 keywords.

Therefore, choosing the right keywords is becoming more and more important for optimizing web content. Because search engines mainly provide content related to keywords, compared to those who do not use the appropriate keywords to describe their products or services, Web sites, if the relevant keywords on the site will be more than the top ranking.

1, stand on the customer's point of view

What keywords a potential customer will use when searching for your product this can get feedback from a wide range of resources, including from your customers, suppliers, brand managers, and sales staff.

2. Multiple permutations and combinations

Change the word order in a phrase to create a different combination of words. Use infrequently used combinations. Combined into a question. Contains synonyms, substitution words, figurative words and common misspelled words. Contains the brand name and name of the product sold. Use other qualifiers to create more two-word combinations, three-character, four-word combinations.

For example, if your keyword is broadband, you may encounter phrases like digital broadband, digital wireless broadband, wireless digital broadband, broadband acceleration, broadband news, digital wireless broadband news, digital wireless communications, and so on. If the keyword is a software solution, try a test flow analysis software solutions, traffic analysis reports, traffic reporting tools, business-to-business software solutions, E-commerce software solutions, and so on. It is important to note that key phrases do not have to be meaningful, although they must be relevant when you are composing.

3. Use professional concept vocabulary to limit visitors

Define your keyword group concepts such as ecommerce software. Be sure to be professional so that phrases are not too broad, such as E-commerce software solutions, e-commerce Security Solutions, business-to-business e-business software, and so on.

4, expand the keyword into a series of phrases

After choosing a series of phrases, you can use Network marketing software to test these keyword groups, the function of the software is to see your keywords in other pages of the usage frequency, as well as in the past 24 hours in the major search engines on the number of people in search of these keywords.

The best keywords are those that are not abused and are popular.

Another trick is to use a rare combination. The Effective keyword index (Keyword effectiveness Index:kei) will tell you the number of keywords you use in its database and the numbers of competing web pages. Look for keywords that might work on your Web page. The higher the Kei value, the more popular the word, and fewer competitors. Kei up to 100 points is good, more than 400 points is excellent. Be careful only to use keywords that describe your product.

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