To be beautiful said two problems of payment solution

Beauty said that the payment, probably is to solve two aspects of the problem. First, Beauty says how to make users feel that it is recommended is good, in other words, how to make users feel that I bought in your place will make me feel high-end. Second, the credibility of the issue.

From the rebate network as the representative of the first generation of shopping guide, to the beautiful, Mushroom Street as the representative of the second generation shopping, now appears as "pocket shopping" a kind of mobile shopping guide app, shopping guide mode of survival, essentially rely on Taobao this tree, the profit model is simple, such a model is born with risk, Flow stability seems to be faced with a bottleneck period; In addition, the business of shopping for the majority of enterprises are supported by the wind, how to increase profitability is also imperative.

Independent Shopping guide Site Beautiful said already started to try to do their own pay. Although the first step is paid through Taobao, but the business of drainage in the beautiful said, is already a very important attempt.

So the question comes, beauty says why do you do this? What are the benefits? and is it appropriate to do it at the current time?

The choice of "treading on thin Ice"

First of all, this must be said from the beauty of the model, beautiful said the main business in the payment is Taobao Guest mode. Taobao Guest mode, is through the display of Taobao merchandise, link jump Taobao payment of a model, data through Taobao access, the store to the beautiful said to pay commission to open a shop, but pay or through Taobao master station to pay.

In other words, beauty says the payment flow is Taobao's payment flow, and the problem is precisely here.

I believe we all know that some time ago Taobao blocked two-dimensional code outside the chain it? The purpose is clear, is to ban the micro-letter. So in exchange, if Taobao bought a company such as Mushroom Street (at present, Taobao has a stake in the street), and then, "naturally" closed all the interface for beauty, then the beauty of what to say? The answer seems obvious, if there really is a day There is only one way to say the beauty of not taking the road of payment, that is, ice.

To sum up, beauty said that the reason to pay business is also obvious, in order to avoid their own life and death in the hands of others, beautiful said must get their own independent customers.

The most obvious reason is that payment is the only way to buy a user's behavior. Only by completing this step can the beauty say that the consumer behavior of independent customers becomes a closed loop.

Of course, in technology and corporate development, this is almost inevitable choice.

From the realization of technology and access, online payment is now very mature. Beauty said that a payment business on the line depends on Alipay, and users, businesses, will be full of trust to pay treasure. The second phase of payment business, there are many successful cases and molded products can be used for reference and improvement.

From the extension of the shopping guide mode, to the ideal point of view, pay the business if done well, beautiful said will get to a higher quality user base. Beautiful said the shopping guide mode has developed to now, many through beautiful said browsing, and then turn to Amoy shopping users also began to hope that through the beautiful said directly to buy the things needed. Perhaps do not arrive than hundred, but beautiful said the precise recommendation mechanism, can let the user's choice more intuitive and convenient; therefore, Beauty said that the user access is based on.

Well, according to the beauty of planning the ideal outcome is, once the realization of payment, Beauty said will harvest a number of loyal users to meet their demand in the station-the so-called loyal users, is that they will think "beautiful said the recommended thing is good."

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