To drive a Mercedes-Benz to sell lunch box third-party service electric quotient of three Jinshan

In the June 2012, the development of E-commerce in China is worth writing an important sum. One is Alibaba completed the return of the city, the end of an era, but also opened more about Business-to-business reverie. The second is the Beijing East "618 store Celebration" caused by the whole network of the world of business. Although the situation is different, but the pattern of Chinese companies can be seen.

There is no doubt that China's e-commerce will still be in a fast-growing period. What is worth asking is, before the pattern of business-to-business "melt down" and "high fever", new investors, entrepreneurs, or electric-business veterans looking for new breakthroughs, where are they looking for new developments?

A lot of people are already looking for answers.

On June 8, the Yiwu Expo, the author noted that the largest and most dazzling booth is not a net seller, but shop management software, on behalf of the operation of the company, logistics services, photography and other third-party service providers. Obviously, there are many third-party service providers along with the development of the electrical business, and they have gradually stood in front of the stage.

Not only is the electric business service provider to take the initiative in front of the stage, big electric business platform even began to set up a special stage for them. June 27, the author saw a micro-blog, Taobao announced a new batch of "Amoy Partner" list (http://tp.taobao.com/taopartners/brandBusiness.htm). Only after half a month, July 10, the cat hand Aliyun, million nets in Beijing, a high-profile launch of product launches and E-commerce service providers, announced the joint launch of the Stone Tower Platform (cloud.tmall.com), to cloud computing as "towers" for the day cat, Taobao platform for the electrical and Electronic business service providers, such as providing data cloud services, to create an open, safe and stable electrical Shangyun work platform. In this respect, the cat said: "Cloud electric quotient" concept will be on the verge of a hair-trigger.

How far is the "cloud" from the electric dealer? Presumably the electric business service provider has to take a look. But the cat's high-profile investment proves one thing: the stage of the electric business service provider has been pushed into the industry spotlight.

On the one hand is the high-profile launch of the cat, on the other hand, the other platform low-key stealth push. The author contacted another website in the study, the Idea Network (www.siilu.com). The website is invested by billion power network, located in the "Electric Business Service Supermarket", June 6 just revised online, has attracted a number of high-quality service providers settled in.

The cat is pushing "cloud electric quotient", the idea net is called "The electric business serves the supermarket", namely has the concept of Hyun-Li Avantgarde, also has the simple explicit name. But the truth of business tells us that what is not important, and that making money is the hard truth. The fact is obvious: "The third party service" has become a lot of people planning the next one to do Jinshan.

"2010-2011 China e-commerce Third party Service Market research report", according to the advisory published in 2010, China's E-commerce third-party operating market transaction size reached 10.89 billion yuan, an increase of 119.3%. Third-generation operating market in 2012 is expected to reach 59.03 billion yuan, an increase of 140.8%. It is expected that by 2014, this market size will be rapidly enlarged to 268.48 billion yuan.

268.48 billion yuan, this is only the third party on behalf of the operation of the market size of the estimated amount. In addition to operation, the third party service also includes network marketing, electronic payment, foreign trade services, financing and other fields. It can be expected that the third party service in the next three years will be a rapid amplification of the new market, by 2015, the estimated annual turnover will account for about 5% of E-commerce turnover.

Jinshan is very big, where to start?

For the electric business service provider, through the service provider platform to find a demand for enterprises, no doubt the equivalent of gold miners found a drilling platform. Comprehensive observation of the current market service providers platform, the author thinks the main can be grouped into three categories: 1, Local Service platform, 2, Taobao service Platform 3, the whole Network service platform.

First Category: Local Service platform. The author in Yiwu contact with a service in Yiwu local enterprises based on the service platform: E-Extension Service platform (www.1tuo.cn). Platform on the service providers involved in Web site construction, photo shooting and other E-commerce basic application services. The advantage of the local platform is close to the demand enterprise, but it is more suitable for the small service provider, because the platform polymerization effect is small, it is difficult to support the development of medium and large service providers.

The second category: Taobao service platform. Taobao last July to Taobao service platform (fuwu.taobao.com) for a new revision, and through the "Amoy partners" and other programs to the quality management service providers. July 10 in Beijing, "2012 Electric business service provider meeting", Taobao also released the "Poly Stone Pagoda" plan, with Taobao Security network environment to help service providers and sellers to ensure system and data security, improve data push efficiency and multi-party system integration.

Wang Wenbin, vice president of the cat, said: "At present, the first step is the" Na-yin ", so that the vast number of electrical and Electronic business service provider system into the Poly Stone tower, such as host, storage, data exchange and so on. Next is ' interworking ', the Poly Stone Tower will construct the information exchange platform, through the member information, the commodity information and the transaction information and so on data processing, the integration, the opening and the sharing, lets each service provider system connect each other. ”

Poly Stone Tower Release, so that the electric business service providers can better for Taobao merchants to provide services. But inevitably, the service providers will also have to rely on Taobao's data platform to carry out business. This is a bit like "the cat original", that is, Taobao resource support, but also Taobao's magic spell.

The third category: The whole Network Service platform. Billion state power of the idea of the network (www.siilu.com) to the service provider content without geographical and platform restrictions, involving services including network marketing, capital loans, logistics, foreign trade, on behalf of the operation of the 11 categories of 56 small categories, It covers all kinds of service requirements from the beginning stage of E-commerce to the stage of e-commerce development.

Billion state power network COO, thinking Network leader Liu Yan pointed out: "China has ushered in the traditional SME layout of E-commerce peak." On the one hand, the government's policy guidance. In the "e-commerce" Twelve-Five "development Plan" in the ' Twelve-Five ' period, ' regular application of e-commerce SMEs reached more than 60% of the total number of SMEs '. On the other hand is the backward push of market demand. Whether it is a business-to-business platform or a business platform, e-commerce is an important means for traditional small and medium-sized enterprises to rapidly expand the market and reduce the cost of channel. ”

In the environment of rising cost, the traditional small and medium-sized enterprises have become the application of E-commerce. But small and medium-sized enterprises do E-commerce has two fatal defects-capital and talent. Through the introduction of professional service providers, can effectively help small and medium-sized enterprises to solve these two problems, with rich practical experience of talent to provide professional electrical business services.

The demand of the traditional small and medium-sized enterprises will be the fastest growing piece of market in the future, the orientation of the network helps the electric business service providers to reach the huge new buyers. This is both an opportunity and a challenge for service providers. Because, the traditional enterprise transformation will inevitably have the target unclear, the demand is not clear and so on.

"E-commerce" Twelve-Five "development Plan" pointed out that the "Twelve-Five" period of the specific objectives are: E-commerce turnover quadrupled, breakthrough 18 trillion yuan. Among them business-to-business turnover of 15 trillion yuan, network retail turnover exceeded 3 trillion yuan. According to this scale, the author predicts that by 2015, the Third party service turnover will be close to 1 trillion yuan.

Electric Business Service: Network retail =1:3! have experienced electric-business veterans been so hard to find a breakdown of the opportunities for the merchants?

Silk Street on the sale of clothing or sell bags, at noon, always to deal with the sale of lunch box. One day, the vendors found that the lunch box unexpectedly is driving over.

E-commerce of the first Jinshan, business-to-business achievements Alibaba Heicong, the second of the electronic Commerce Jinshan, the company achieved Jingdong and Taobao, E-commerce, the third Jinshan, who will be the achievements? Is it the Gold digger who serves the electric business, or is it the golden entrance of the service platform? Who will become the electricity business "drive the Mercedes-Benz to sell lunch box" person?

Whether it is based on a city of a "Local service platform", or is fully relying on Taobao department of "Taobao service platform", or the main idea of the network to push the "whole Network Service platform", the author believes that all have the impetus to promote the network marketing era of progress.