To build a community of loving small animals, emu zoo confusion, transformation and vision

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[Core Tip] 08 Emu Zoo is a pet theme with WordPress, Independent blog, 2012 officially transformed into a unique style of the pet community, and now mobile APP, the middle experienced confusion, transformation and vision.

Finally ... Pet lovers of the new sharp exchange platform The EMU Zoo launched the IOS version, since 08 from the site built by WordPress, and then to 12 began to conceive of the independent website, this almost by the spare time many people help build the exchange community, also boarded the mobile Internet shuttle bus.

At the EMU Zoo you can sign up for your pet's pets, publish photos and moods for them in an anthropomorphic fashion every day, participate in competitions, and help you find all animal-related and some of the highest quality pet products in the market.

Perhaps you will be attracted by the activities of the EMU Zoo, unconsciously recording your daily life for your pet, and will develop this habit over time, and the Emu Zoo will be the album that records you and the growth of small animals.

Although the 20,000-person community's voice on the internet is still weak, the Emu Zoo is hoping that one day when it can influence more people, it will be able to keep the bad habits of small animals to the public and to support other people's pets in other ways.

EMU Zoo is now a small number of users, positioning for a certain economic base and time of the pet user situation, so that its future can only serve the limited circle, like other forums as the final direction for the station sales, before the future of the profit model to think clearly before, EMU Zoo More thinking stays on how to protect this animal lover's plots.

The site's constant trial and error

08 Emu Zoo is also a pet theme with WordPress set up a separate blog, a group of animal lovers to jointly edit and maintain, to collect, organize, translate interesting pet stories and conservation knowledge primarily. At that time, the director of the day still have a job, evening after work back home to the wall will be foreign about the small animal articles translated after the domestic.

EMU Zoo 2012 officially transformed into a unique style of the pet community, the original WordPress article condensed into the EMU Zoo "new", and at the same time by the person to maintain the @ Emu Zoo Micro Blog. At present, Weibo fans have grown naturally to 400,000.

Taobao started shielding back links, and the Emu Zoo experienced an unexpected blow.

The 12-13 EMU Zoo is mainly in the repair and basic work, the early zoo and even the sharing mechanism is not, just a small activity-oriented community. At the same time, the director also thought about how the zoo should work in the rest of the day.

What about the loving animal community? The director of the Emu Zoo is constantly weighing up.

The EMU Zoo Group currently has six groups of "Cat Star", "director's office", "doctor's Advice", "Gossip Light", "Doggy Man" and "Emu Bazaar". As the total number of stations is not enough, the group's active degree did not achieve the desired effect, the director is also thinking how to increase the user's active degree.

For "seek medical advice" The director appears very cautious: compared with professional doctors, EMU Zoo communication is not authoritative, so also has been not want to guide users to use the site of the Platform for attention and inquiries, recommended to everyone the right solution is to quickly take to the pet hospital.

EMU Zoo No one's concept, you can make a specific label for different pets, Emu Zoo hope this will help you to screen out your favorite small animals.

Is there a need for design between users? This is a double-edged sword, adding to the interaction at the same time, Emu Zoo does not want to be another Mo (indeed some pet community is so advertised). At the end of the mobile, the zoo has no experience at all, and is constantly trying with intuition ...

IOS Puzzle

The director believes that the mobile version of the convenience of the camera door bar is lower, perhaps this will bring greater convenience to users. So at the end of 13, the mobile version was formally established-but because of inexperience, the first version of iOS client development, although spent money and time, but eventually wasted. And the current IOS client is in the Shenzhen Penguin Friends to help the development of leisure time to complete, in order to ensure its stability, after April, the Emu Zoo APP only officially online.

What is the better form of presentation on IOS, the director is still thinking, at least make the timeline become more informative, more meaningful.

Who are the users and how can they help?

The background data from the EMU Zoo can be seen, the main user groups distributed in the North wide, 25~35 young women occupy 70%, the director guess, they are probably living relatively relaxed white-collar.

It is interesting that they have at least one other hobby (such as hand-made), in addition to their hobby of liking small animals, a group of people who know how to enjoy life.

Of course, how to find the corresponding users, how to serve them? This is the EMU zoo need to think about the problem, if you can solve large data problems, perhaps in the future can recommend more valuable information to users.

What's the biggest advantage compared to other animal social networking sites? Love。 It is a true love that is different from the average person (not sexual orientation).

The Director considers himself a bad talker, seeing some of the same types of websites this year, the animal market is starting to get attention, and decides to be the platform for itself, and the Emu Zoo is bringing together loved engineers (Python, Android and IOS development engineers) and welcome to join (hi@ermiao.com).

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