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The old station, relative to the new station, indeed has a lot of advantages, such as the stability of keyword rankings, the general old station fluctuation range will not be too large, and the new station may have rankings, no rankings, original articles are very difficult to collect, recently made three new stations, optimized to be more effective, According to their own optimization routines to share under the new site how to optimize, such as to achieve better results:
A reasonable station optimization is the foundation
The new station in the optimization before the station must be done first, in fact, is the optimization of the station, such as the reasonable layout of keywords, home title keyword placement and navigation column keyword settings should be around the core word to build, new station personally do not suggest too much content, the page should be concise and clear, With the increase in the weight of the site and the needs of users, later, and gradually expand it, and also good at using some tags, some of the content is not used to shield away, such as the creation of the previous days of personal blog to find a lot of dynamic pages, the use of robots shielding, a week or so time on the effect of the In addition there are canonical, H, nofollow and other labels reasonable use, we found that the optimization of the station, the optimization of the later promotion played a very important role.
Second, content quality about the weight of the site
The new station must pay attention to the content quality of the website, content update is a very boring thing, especially for some do not understand the industry, the original nothing to do, can only use false original method to create content, in fact, the depth of false original quality is very good, spend more time even than we original, Therefore, we do not think that the false original is casually change the title, the replacement of keywords, etc. good content by Baidu Affirmation, do some of their own websites, after the keyword has appeared a good ranking.
Third, the regular optimization to enhance the trust of the website
The relationship between the new station and Baidu is like the relationship between strangers and themselves, when a stranger with their own contacts, the mind may have a lot of distrust of the idea, such as the quality of this person, how the character, when we have a period of time, will have a certain understanding of him, if found that this person is good in all aspects, Then we'll trust him more. In fact, the new station is also the case, just beginning may Baidu in the constant investigation of the site in all aspects of the situation, if we can adhere to the optimization every day, and have the law to publish and update the chain and content, then the site Trust will continue to improve with time. This is why some friends of the site can achieve the effect of seconds, in fact, does not mean that his site is the weight of how high, but Baidu's trust in the site is very high.
Four, the persistent side can gain
The new station is like an immature child, sometimes give us surprises sometimes give us sad, many sites just on the line may soon be ranked very good, but not for long, we found that the ranking suddenly disappeared one day, in fact, this is a very normal phenomenon, we can only spend a few months to go on, will have a more stable effect, Keyword rankings generally do not fluctuate too much; such as their own new blog, do not update the first snapshot will disappear, updated and will slowly come back, this is a rule, that the spider in the home page did not crawl to new content, in fact, the new station optimization will appear a lot of "abnormal" phenomenon, others do not know, Only through practice can we find the real reason.
Site optimization is not a short period of time can be done, new station optimization should be good at finding the problem in time to solve it, the novice can not adhere to the reason is that there is no experience, can not solve some problems in time, the other is easy to lose the balance of mind, in fact, not only the new station, the old site also need our perseverance to deal with, , you will find that optimization is really easy (snapshots are updated every day, ranking stability, the article seconds to collect), personally think that the new station is the real test of our efforts to optimize the object, but also to enhance the experience and practice of a good platform, and the weight of high flow of the site is generally considered to the operation of the combination of SEO to do. Article by Zeng (Wuyi Rock tea Http://www.zuipin.cn/wulongcha/dahongpao.html) original, reprinted annotated source, thank you!!