To use the suspect, the key is to use good

"Employ to suspect, suspect to use, the key is to use good!" ”

This is the popular TV series "No War in Peiping", the characters "Jianfeng comrade" on the Fang Meng-ao, Liang Lun How to use to have reached the "employment instructions."

This looks very "dialectical" rhetoric, actually shows that the management of the object of management of "heterogeneous" and "contradictory" mentality, in the final analysis is "not at ease."

In the current Taxi service field, drip, fast and so on taxi software, seems to be such a "heterogeneous", high-level to it seems to "encourage", while the grass-roots have "aversion", or even "conflict."

Recently, Shanghai Municipal Transportation Committee on the "Shanghai Taxi dispatching Service Management Code" public consultation, for the draft, the "ban on the use of bargaining, fare increases, display passenger destinations, passenger details and other functions of technical products to undertake scheduling services," the provisions of the taxi Driver "prohibition".

Many people may mistakenly think that this is the Shanghai Municipal Transportation Committee of the new drip, fast and other taxi software "crackdown" or "ban", but in fact, this is only the Shanghai Municipal Transport Commission on the previous provisions of the "two reiterated."

As early as July 2013, Shanghai Municipal Traffic Commission for "standardize the city taxi booking service", in the "Regulation of the city Taxi booking service Management notice" on this there are provisions. The original is: The driver "prohibit the use of price increases, display passenger destinations, passenger details and other functions of technical products to undertake booking services."

A discerning eye can see that this clause is referred to as drip, fast, such as taxi software, then, the problem comes. Why does the Shanghai Municipal Traffic committee have such a provision? Drop, quick wait for the taxi software Why to all over the management department that seems to "not be seen"?

The reason, should be mainly three: first, the taxi industry belongs to the "strict" industry. What is "strict"? is insufficient competition and has a large number of pre-approval or administrative licensing settings.

Who can be a taxi driver? What kind of car does a taxi use? Who can start a taxi company? How to charge? How to serve? How much is the taxi size? have strict rules and access conditions.

Many people may not know, in addition to the Ministry of Communications, Ministry of Construction, Ministry of Public Security and other ministries have or now have a certain management responsibility for the taxi industry.

By the Ministry of Construction, the Ministry of Public Security jointly formulated February 1, 1998 the implementation of the "Urban Taxi management Measures" stipulates that the taxi industry to implement the principle of unified management, legal management, fair competition.

It is noteworthy that, although "unified management" appeared in the Ministry of Construction, the Ministry of Public Security jointly formulated by the Department of Regulations, but in fact, in the development of taxi industry management policy, whether local regulations, or departmental regulations, also stressed and continued the "unified management" principle.

For example, the Shanghai Taxi Management Regulations sixth stipulates that the taxi industry should be unified management, legal operation, fair competition.

In fact, the current status of "strict" or "regulated" industries under "unified management" has determined that the industry is not the one who wants to enter, including the call and software called the car or the Internet.

Secondly, the dispatch center, the call center is more "official". In the management practice, the taxi software, which is represented by drip and fast, is sometimes classified as "dispatching service", and sometimes it is classified as "call service", and it also belongs to "Taxi booking service".

For example, the Ministry of Communications February 21, 2013 issued the "Standardized development of taxi call service notice" pointed out, "actively promote the telephone, network, service sites, mobile phone terminals, such as a variety of taxi call service mode." ”

The Ministry of Communications July 17, 2014 issued the "on the promotion of mobile phone software to call the taxi call service orderly development of the notice", again clearly pointed out that "taxi call services, including artificial telephone calls, mobile phone software call car, network, such as a variety of service modes." ”

From the above provisions, we can see that the Department of Transport has put the drip and quick taxi software into the category of "calling" service and has the "encouragement and support" attitude.

The "Shanghai Taxi Dispatching Service Management specification", which is being consulted, stipulates that the taxi Dispatch service (hereinafter referred to as the Dispatch service) means to provide two-way exchange of supply and demand information to passengers and drivers by means of operating telephone, internet and other vehicles, and to facilitate the agreement between the two parties. And to urge both parties in accordance with the agreed time and place for the delivery of a passenger service mode.

In accordance with the above provisions, Shanghai seems to drop, fast and other taxi software into the "scheduling" service holding "conflict" or even "opposition" attitude. But the problem is here again, because in the "regulation of the city Taxi booking service Management Notice" (hereinafter referred to as "notice"), drip, fast and other taxi software has been included in the "Taxi booking service."

The "notice" stipulates that the taxi booking service refers to the taxi operators and passengers through the telephone, the Internet and other media to reach the agreement, and in accordance with the agreed bus location and travel time to provide a taxi service mode of passenger transport.

This seemingly "tangled" or "contradictory" approach is precisely the embodiment of "friction" between the call center, the dispatch center and the "third party call service platform".

and the call center, dispatching center and the taxi industry authorities around the "you know" relationship between the drip, fast as the representative of the "Third party call service platform" and the call center, the relationship between the dispatch center is also more subtle, in the end is an equal relationship? Or is it a management relationship? No one can say clearly.

Third, drip and other taxi software repeatedly touch the regulatory "red line." As mentioned earlier, the taxi industry in the country is designated as "special industry", and this specificity may not be "three words and two" can be said clearly.

But precisely because of its "particularity", make the industry formed a lot of "red line", such as "government pricing", taxi fees are government-made, which makes drivers or taxi companies may not arbitrarily "increase" or "bargaining" behavior, if the foregoing acts will be punished.

And in this respect, both drip and fast are constantly challenged. To drop, fast for the representative of the taxi software, in the initial stage, in order to enhance the user experience, improve the success rate of taxis, in their own app client set up the "fare increase" option.

And when the drop to take refuge in the "Godfather" Tencent, quickly defected to the "Godfather" Alibaba, this obvious violation of the practice has not "convergence", regardless of the use of micro-letter drop in the taxi, or pay the treasure in the fast, there is still a "fare increase" option.

In response to such irregularities, when the authorities around the accountability, the two families began to "Tai Chi." For example, fast-related officials have said, "quick taxi fare increase fee is based on local policies to make, such as Beijing's car fare increase is to call the service charge to maintain consistent." The drip said that, in accordance with the relevant provisions of the "Taxi management measures", drivers are not allowed to increase prices for passengers, but did not stipulate that the passengers can not pay the driver a certain amount of tips.

In fact, regarding the so-called "call service fee" collection, all over the provision is, this service fee to be counted into the freight, and reflected in the taxi bills. For example, Shanghai July 2013 issued the "Regulation of the city Taxi booking service Management Notice" provisions, for the reservation of passengers, the driver "should be displayed according to the meter amount of passenger freight charges, issued with the ' Electricity adjustment ' section of the legal invoices, not to the passengers in violation of the relevant provisions of the industry any other costs. ”

And the Ministry of Communications the latest formulation of the January 1, 2015 from the implementation of the "Taxi Management Service Management provisions," 33rd also stipulates that "reasonable determination of taxi call service charging standards, and included in the special taxi charges project." ”

Obviously, the "fare increase" or "bargain" are "expressly prohibited" both from the national normative level and from the management level. Thus, in the industry supervision, drip, fast and other taxi software is obviously "heterogeneous", based on market considerations, in order to seize market share, and constantly challenge the regulatory bottom line.

And from the competition, drip, wait a minute. Software in the competitive process, have used "red envelopes", "return" or "relief" and other practices to seize market share, and two of "money-sharing" user scramble practices, in fact, the traditional call center or dispatch center caused a greater impact.

On the one hand, limited by the system, the call center, the dispatch center can not follow similar "huimin" approach, the user experience continues to decline; On the other hand, the two competing for the call center, the dispatch center of the demand for cars shrinking, and even was "discarded."

From the point of view of regulators, on the one hand, taxi software constantly touch the bottom line of supervision, on the other hand, the taxi software on the traditional mode of the normal operation of the call to bring impact.

As a result, although the Ministry of Communications to encourage the support of taxi software, such as "Third-party Call service platform", but in various places when the management policy seems to "pinch" taxi software.

and "employing to suspect, the suspect to use, the key is to use good", it has become the current regulatory authorities around the drip, fast and other taxi software a "heart portrayal."

How to deal with a good drip, fast "third party call service platform" (User experience is good, but often violate the traditional call center, dispatching center (perfect management, but poor user experience), how to better play the active role of taxi software and curb their negative impact, are all over the management departments are quite "tricky" problem.

And in the drip, fast, such as the software in front of the possibility of only two roads, or accept the "adaptation" into the local unified call platform, or continue to stand, to promote industry management change.

If it were you, how would you choose?