To get through the last kilometer, the electric business Road is different

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Self-built warehouse is the consensus of the electrical business, including Jingdong, when, only goods will be in the enclosure to build warehouses. But from the warehouse to the user's home the last kilometer by who to get through, each electric trader chose a different road. In the distribution cost is obviously high on the three to six line cities, is the spread of proprietary distribution, or to a third party?

Jing Dong tyrants: 3 months layout 200 pioneer stations

BEIJING-east of the self-built distribution pieces officially down to the 3-6-line city.

With the saturation of the one or two-line city, the channel sinks to the county market to become the consensus of the electric business, but the last kilometer of logistics distribution is not open to the contradiction between cost and efficiency. According to the China Logistics Association survey, the site to the user's end of the distribution cost of logistics industry accounted for more than 30% of the total cost. In the 3-6-line city, due to fewer orders for the population, the empty rate of automobile logistics is higher than that of one or two-line cities, and the cost of distribution is increased. Under the pressure of cost, how to quickly enter the country nearly 3,000 districts and counties become the problem that the electric trader has to face.

At the beginning of this year, Jing-dong in the self-built distribution site at the same time for the 3-6-line city launched a pioneer station plan, that is, through the selection of part of the Beijing-East distribution staff to return home to build distribution stations to achieve the purpose of channel sinking. "3 months, 200 new pioneer stations have been completed nationwide." Wang Hui, director of the Beijing-East distribution division, said of Phoenix technology.

Compared to the traditional self-built site, Vanguard station owners have a certain degree of autonomy: after receiving the funds from the headquarters, undertook including the site leasing, marketing, distribution and sales work, and even do not exclude into the village brush wall, the specific income and the number of orders linked to the region. Wang Hui seems to have the effect of pioneer Station, "in the county has opened pioneer station, order growth is higher than the national average", and "pioneer station cost less than the traditional self-built site." In addition to the channel sinking, through the pioneer station to build the logistics talent echelon. ”

For the vanguard of the specific cost of investment in Beijing and East has not been announced. But before Jingdong Mall CEO once in the Beijing-East channel sinking press conference said "Jingdong will not consider logistics cost control." "According to the Beijing-East prospectus disclosed in 2011-2013 3, the Beijing-East logistics in the total investment of 8.676 billion yuan."

Access to the "express license" of the Jingdong, so that the industry has given the Beijing-East logistics may be a single flight forecast, to undertake other electronic business platform orders to make logistics become cash. However, such as the development of the socialization of the wind is not wishful, in the Peel out where the independent development of customers, such as the wind reaches the limit of orders, in addition to the customer, the main customers for Millet and excellent purchase network, while the former is a big shareholder. Therefore, can let other electric operators also use Jingdong Logistics to become the biggest obstacle to the logistics liquidity.

When the death knock from the building: close to the landing with January paved 587 counties

"Surely it will not build itself. This is Dangdang's attitude towards distribution.

At present, when the use of self-built Warehouse + third-party Distribution Logistics system, in addition to the warehouse since the establishment of the distribution of the Third-party logistics companies, including landing with (local delivery of goods to pay, such as distribution services, logistics companies) and a four-pass (Yuantong, Shentong, Qualcomm, Huitong, Yun Tatsu).

For the reasons not to use the self-built, when Vice president Zhiyu to Phoenix Technology gave three reasons. First of all, relying on the landing and other third-party logistics companies can achieve the delivery of goods to pay, face-to-face refunds, punctual arrival and other personalized needs. Second, in terms of cost is lower than Jingdong east of the self-built logistics, "each single cost is only 70% of the opponents, in the first-tier cities, Dangdang logistics costs per single does not exceed 4 yuan." "Third, Zhiyu that relying on Third-party landing with a 1-month period in 567 counties to achieve the speed of delivery of goods to pay has proved the advantages of the model."

It is noteworthy that the only product will use a similar mode, and claimed not to build logistics. At the beginning of this year only goods will hold a conference, High-profile to the national logistics business Express freight to increase to 6.5 yuan to strengthen the cooperation with the landing, will insist by their own storage center distribution to the target city, and then choose the Local Express company to do "door-to-door" two times landed distribution.

But only half a year, only the product will be the construction of the logistics attitude will be reversed, in the capital market after the hot hold only the goods will also start tyrants of the spread of money routes.

At the beginning of this month, only the goods will announce the beginning of the overall layout of the distribution system, but different from the Beijing-East self-built distribution point, only the goods will be merged with (Local express delivery Service) Form to carry out the 3-6-line city sink. Only the senior vice president of the Tang Tanji said in the media interview that "next June will be completed by the logistics of the system, then 90% of the order will be the only goods will be their own distribution." ”

It is understood that only goods will include warehousing and logistics, including the entire logistics distribution system construction of the total investment will be as high as 6 billion yuan, of which 50 million yuan for landing with the acquisition. Compared to 6 billion of the total input, 50 million yuan acquisition is not huge, but Tang Tanji think enough, "a province to invest 6 million yuan to fix." ”

It's hard to break

From the Self-built logistics to the third party landing, each has a difficult to read.

According to the Snto Sheng Tong Survey statistics, at present, China's Auto logistics enterprises Road transport vehicles empty rate (empty mileage in the total mileage of the proportion) as high as 39%, transport costs are Europe and the United States 2~3 times. For the third party logistics, through the "carpool" way together into the whole vehicle delivery, and since the logistics system does not have the sharing of a certain degree of resources to form the idle, so the power of the logistics industry has been a waste of resources in question. And crazy to burn money, but also reduce the profitability of the electricity quotient.

Landing with the development of relying on TV shopping, and then in the electrical business to pay the goods to achieve a climax. With the increasing number of enterprises entering the industry, it is inevitable that a mixed bag. As a distributor of Third-party logistics control is weak, or affect the user experience.

Electric business analyst Ruzenwang that, whether it is self-built logistics or outsourced to a third party, are enterprises based on their own facts to formulate a strategy, can not be compared with the good or bad.

To when and Jingdong as an example, Dangdang to book-oriented, compared to the Beijing-East 3C product customer Unit Price is lower, if the logistics distribution system, the cost is too high. and Jingdong to 3 C and home appliances, users of this kind of product delivery time requirements are too high, and therefore need to build their own logistics.

Compared to the Beijing-East has been adhering to the establishment, or Dangdang always adhere to the third party, Midway change the route of the only product will appear a little awkward. With the third party of the relationship between the landing from the beginning of the good, to the present competition, only the goods will be intended to "20% orders to the partners" to avoid peer Bufen.

But the product will be optimistic about the future, "in fact, the logistics center of our region in the first three months may be a loss, but the 45th month will start to profit." ”