To influence users to download your app, try these 8 methods

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Lead: If you want to improve your mobile app downloads, are you offering discounts to users or are you trying to attract users as much as possible?

If you want to boost your mobile app downloads, are you giving discounts to users or are you trying to attract users as much as possible? In fact, there is a difference between the two. Promotions don't allow your app to get a lot of downloads, at least not continuously. The app market is so noisy that each app wants to be noticed by the user.

Now imagine that you have launched your own ad, so how many opportunities can users notice your app and eventually download your app? You can only put the ad there, let the user choose. In fact, what happens if you can influence users, let them download your app, or buy your product? You need to influence users as soon as possible, even before they visit your login page. Potential users will be attracted to the value you offer them, and your micro-sites, and your App store pages, can be used to fix users.

If you also want to influence users and ask them to buy and download your app apps, look at the following eight options:

1. Write a blog. It's not about writing a casual blog, but a content marketing blog that attracts the public. You need to write something that attracts people's attention and is worth sharing.

Let the content theme catch up with the trend and provide some operational metrics. I find that some blogs fail because they don't have some real material. People will notice good articles, and they will notice the person who wrote the article, or who wrote the blog. Readers ' values and insights will enhance the reputation of your app product.

2. Contribute to other blogs/publications. When you continue to write your own blog, you can spend some time building a reader community. In addition to writing articles on your blog, you can also post content on other sites in the industry, and of course it needs to be an industry that is closely related to your app. (Welcome to the entrepreneurial state, write you and your product story)

You can look at the industry leaders in your app's category, look at their blogs and publications, and then try to imitate their articles or publish them directly on their website. In fact, the blogs and publications of those industry leaders have been able to generate huge volumes of traffic and have a high degree of user credibility. Writing articles for them will also enhance their credibility.

3. Use SlideShare. SlideShare is a professional slideshow sharing community and another medium that can build thought leadership and gain attention. There are a lot of entrepreneurs who develop app apps, and they share a lot of valuable ideas on SlideShare.

You can think of yourself as an entrepreneur, and then post the experience of your entrepreneurial journey on SlideShare, where you can publish your own ideas for developing apps. You can also put your own blog, or write a simple translation of the article into a PPT to the above. Of course, no matter what you do, make sure your readers feel something, so they will keep an eye on you because they want to get help from you.

4. Seek media coverage. If a third party approves your app, the effect will be better. It would be great if a reputable publication covered your app. You can find a journalist who has reported similar products and write them a letter outlining the characteristics of their products and telling him why your product is worth reporting. If your PR department isn't doing too much in the country, try it in other countries.

5. Active participation in Quora. If you want to build credibility in the category that you are developing, then you need to answer the questions carefully in Quora. Oliver Emberton, for example, had a serious answer to a question on Quora, after which he was given the opportunity to publish his own book and to audition for several films. If you focus on delivering valuable things to your users, rather than just thinking about how to sell them, you'll get endless rewards.

6. Use social media channels. In fact, social media channels are a great tool and medium that allows you to post your brand content and push content to those potential users for reading. If you can regularly publish relevant content on social media, you will build a fan base.

7. Gain community recognition. In fact, the power of the community is huge and there are a lot of potential customers in the user community that will give you feedback on your app application and help you with Word-of-mouth marketing. All you have to do is build potential community groups through a number of platforms, and here are some tools that might help you, such as Beat List,product Hunt and hacker News.

Many app apps use this way to get a lot of fans and get a lot of valuable feedback. In fact, fans are like brand ambassadors who can influence other users to download your app apps.

8, the construction of Word-of-mouth marketing. In fact, the best way to make your app competitive is to use Word-of-mouth marketing. Word of mouth marketing can get the effects of viral transmission because people are more likely to believe the products they recommend to them.

Use these eight strategies to help your app build credibility and influence, so try it. (via:entrepreneur)