To Ling medicine test hydro-electric operators, pharmaceutical manufacturers look forward to the Internet drug sales New Deal

In the context of the increasing expectations of the Internet drug sales policy, the enthusiasm of the enterprises to intervene in the pharmaceutical and electrical business is increasing.

August 28, to Ling Pharmaceutical industry in Beijing announced into the field of electricity, the company's electric platform to the Ridge Health City officially on the line, endorsement of the Ridge's products star Zhang and so on. Former Jing Dong Medicine City executive director Shaoqing as to Ling Health City Electric Business division general manager, first and the public meet.

To Ridge pharmaceutical industry, said that with the Ling Health City will be with the physical pharmacy, Hebei Ling Hospital, such as a "health products supply Chain", the Internet to provide consumers with health education, disease science, to guide consumers how to keep healthy. 21st century economic reporter in the ridge Health city official online, found that there have been "search for famous doctors", "seek health" and other medical and patient interaction functions.

Interestingly, Shaoqing's old club, Kyushu Tong (600998.SH) 's Good pharmacist website was also prepared to hold the five anniversary celebration on August 28. However, because of the Ling pharmaceutical industry in the online activities, but also organized a large-scale pharmaceutical and Electronic Business Alliance Forum, many industry participants, Kyushu Tong "forced" to the August 29 to celebrate again.

Despite the fierce health of the city, but the industry there is no doubt sound. Before the industry has pointed out: "To the ridge as a pharmaceutical production enterprises, there is no product and channel advantages, huge sums of money to build the future of the electrical business difficult to material." ”

Water and electricity manufacturers in Ling pharmaceutical industry

The first of the company's 2013 annual report was the scheme of the electricity dealers in Ling pharmaceutical.

2013, the Ling pharmaceutical industry was established to Ling Health City E-commerce Company, registered capital of 5 million yuan. Since then, the company has been trying to apply for the Internet to sell drug licences, so there was no operation, to Ling Health City 2013 years is only a loss of 409.72 yuan.

The first known of the Ridge Health City was in March this year, the company announced in an equity incentive announcement that the company's health business general manager Tang Lianmao had left office at the end of 2013. Health care products is the ridge pharmaceutical industry in 2013 to invest in one of the fields, investment 48 million yuan, at that time the products are mainly satisfying dream, Zin Liwang two health drinks. Tang Lianmao, the former general manager of the Zhengzhou branch of Pepsi-Cola, was in a one-year period.

Satisfying dream, Zin Liwang These two obscure drinks at that time almost nowhere to find, they only in the ridge of their own electric platform to the ridge Health city for sale. To Ling Health City site soon triggered the market concern, but its rough page apparently with the ridge pharmaceutical industry pushed the electric business out of tune.

In fact, at that time, the Ling pharmaceutical industry had increased its capital to 45 million yuan to the health city of Ling, which had reached 50 million yuan. And at the end of December 2013, with the ridge dug to the Jing Dong Medicine City Executive director Shaoqing, hope that by virtue of his experience will be the ridge Health city quickly to do.

Shaoqing not live up to expectations, in 4 months to the health of the city to build a vivid, but at the same time the competition of pharmaceutical and electrical business is increasingly white-hot.

According to the information disclosed by the Ling medicine industry, there are 215 electrical dealers in the mainland which have a Class C Internet sales licence. But the real operation of the enterprise may be less than 50, most of the electricity business is only camera. 2013 China's online pharmacy sales scale of about 4.2 billion yuan, one of the days of the Medical museum's diversion sales may reach about 2 billion yuan.

In other words, the vertical electric platform, such as the ridge pharmaceutical industry, has not grabbed too much market share. And with the third party platform to expand the scope of the pilot, 800 side, a store, etc. after Citic 21st century after the acquisition of the pilot qualification, which will be a shock to the vertical electricity quotient.

People familiar with the matter said that Jingdong is currently mihui 800 parties, hoping to borrow its Third-party platform qualification, will have long been planning the Beijing-East medicine city to do. And from the days of the Cat Medical Museum sales pattern, Citic 21st century did not fully grafted in, consumers still need to enter the other Electronic business website to achieve payment. The strength of the third party platform is not fully played out, the future of pharmaceutical electric business can still be a big change in the pattern.

It's hard to be successful

In the first half of 2014, the health city, which was not officially approved, still failed to create results for the company. The company gave a strange report card: income of 3088.64 yuan, operating profit has reached 50448 yuan.

"This may be the reason for the negative financial costs, the company carrying a few 50 million yuan of funds will have some interest." "This means that by the end of June there was still no movement in the Health City project," the source said.

At the end of 2013, Shaoqing from the Beijing-East Medicine City, said to the media: "The reason why choose to join to the ridge, exploration of industrial enterprises of the electric business development model, but also hope to be able to explore a pharmaceutical industry for the industry to participate in the feasibility of the electricity business." However, its exploration in the period of good pharmacist in Jingdong can not be called success.

Jing Dong initially cooperated with good pharmacists and adopted a model similar to "gambling". "Jing Dong to Good pharmacists are the performance requirements of the two, the final breakup, the actual is the Jing Dong Good pharmacist's income can not reach the number of the agreement," said the person familiar with the matter. ”

The relationship between good pharmacists and Kyushu is also more complicated. November 2013, Kyushu Tong as a good pharmacist recruitment management team, the price offered is million annual salary and 10% equity incentive. "Good pharmacists have been operating in a way that is similar to the contracting contract, and the policy of Kyushu is no substitute," said the person. ”

Therefore, Shaoqing's team may have been unable to meet the expectations of Jingdong and good pharmacists, and eventually had to leave the field early. This is precisely from the side of the medical and electronic business in the field of cruelty and hardship, to change the place can do well, had to play a question mark.

The market is widely estimated that the 2014 drug dealers will reach 6.8 billion yuan, which is home medical equipment, health care products and adult products occupy the first three strong sales. The market is looking forward to the release of the Internet prescription Drug policy, the annual tens of billions of drug sales in the scale, online pharmacies will be expected to meddle with about 300 billion of the prescription drug market. But the specific share, still depends on the degree of liberalization and policy coordination.

The network sells the prescription medicine to have the licence the large-scale medicine circulation enterprise may be good, but to take the ridge medicine such to own product as the main electricity merchant, does not have the big promotion. Moreover, before the policy landed, the drug dealers had to struggle in the Red Sea.