To make a culture of electricity quotient

International Conference on "Culture: Key to sustainable development", sponsored by UNESCO, was held in Hangzhou in May 15-17th. "In China, culture is not a luxury, it is a source of life, it is the essence and motivity of human creation and invention," said Bokova, director-General of UNESCO. "I am a scholar, a young man with an idealistic complex, and I think anything can only be attributed to culture for immortality."

I have a date with the electric dealer.

I never dreamed that I would engage in e-commerce-related work, in two of happy negotiations, I came to my line under the 366EC division, began my life of the electric business. In a short time I know who Ma Yun is, who is guoqing, who is aged ... Also know the business-to-business, business, Consumer-to-consumer, 02O mode, but also know the vertical electric, platform, know the traditional enterprise shock pain, know the electric Trader Mobile end, micro-marketing and so on ...

I am glad that I entered the industry, before I even Ma is no one knows, now watching him "clean out" and then the back of the electric business, I can't help but want to write something. The creative shopping behavior of the net buys, subvert a lot of people's consumption psychology and behavior, more than 10 years passed, the electric businessman experienced the melancholy and happy turning of the empty to the crowded. With Ma Yun, Shi Yuzhu, such as the first generation of Internet big guy's retreat, the electrical business of the way forward, let me think a lot.

The mysterious market of electricity dealers

Is China's electricity market still in its youth? But the internet is a replacement such as ordinary meals a day as usual field, more than 10 years of change, to say that it is still young, is not all feel a little embarrassed? can see more and more people leave, more and more people come in, the territory of E-commerce seems to be apart from Ali, Taobao, Jing Dong, when , Amazon and several other giants, the participants have never been stable. I am in the 366EC, every day to contact a lot of electrical business news information, the pace of change in this field is not common people can imagine, the intensity of competition at any time can let a business collapse, let a person collapse, different from the traditional business team combat mode, the most involved in the electric business in the heroes of the war alone.

Electric business is a land full of temptation, is every one with entrepreneurial dream of the beginning of the opener, it is filled with mystery, how it should be the reality of the ideal, how to return to the Earth from the air, I think, only the culture can achieve all this. To make a culture of electricity is the way out, and that is the name, and it requires the concerted efforts of all the electric dealers. If one day, the electricity dealer's game rule becomes the actual stipulation, the electricity merchant's operation mode has the detailed classification simulation, the electricity merchant's threshold has the reasonable stipulation, the electricity merchant's history has the definite age ... I think whether the enterprise or individual will find a sense of belonging, and will not also worry about the traditional enterprise electric shock, personal shopping fear of deception and so on.

Constructing the value of electric quotient culture

To let the electric trader embark on the road of culture, the cultivation of the electric quotient culture value is especially important, take the money as the basis or the brand prestige must make the choice, the real society money is very important, can the cultural social morals system is the esteem. Participating in the electricity business is not to say to participate in, any move to come out is affixed to the dealer's label, it needs to be from head to toe, from inside to outside all participate in it, in practice sublimation electric quotient realm, as a qualified electric businessman must have its own behavior accomplishment, that kind of pride is from the inside out. Many enterprises with the mentality of doing business to move closer to the electrical quotient, but most of them are disgraced disappointed and return, the reason is what? Utilitarian heart too strong! Just think desperately to make money, less investment in large returns, the world where there is free lunch, you have to do electric dealers always take out the posture, culture is the art of self-cultivation, culture has made, And you're not going to be a man of art?

The electrical business into a culture, there seems to be a suspicion of chanting slogans, but on the other hand, is not the electrical business from the attitude of separation into the public life of the psychological transition? We have always felt that the electrical business is only a conceptual platform, where you can find what you want, never thought it would be a spiritual sustenance, is an indispensable way of consumption. You think, when you have a culture of inheritance, to put a concept of things softened into other people's bone marrow, so that it becomes the inertia of everyone's consumption psychology, like the knowledge economy era you do not read is the alternative, you do not participate in the electricity business you are alternative, when the electrical business culture becomes a qualitative thing, Presumably this fertile soil will open the most beautiful flower of business.

Soften the competition and win the culture

Electric business is the result of the increase in consumption speed, Jing-dong constantly optimize the speed of service, once again to the electric business competition to the peak. Competition is cruel, the survival of the fittest, the inferior are eliminated, as the speed of the success of the electricity market, the brutal competition is infinitely magnified, the great big people, not afraid of "burning money", but those who occupy the majority of small businesses? Ma Yun they are in a good time, do not have to "burn money", move a finger can be profitable, but now, With the expansion of the electricity market, it is impossible to realize the dream. In such a market full of stink, if the culture can inject, is not more than the possibility of winning.

Do electric business, competitors from all sides, and even their own will become their competitors, such as the traditional enterprise of the two-line contradictory competition, such a dangerous place, the psychological not strong enough, the background is not perfect, you want to lie on the estimate can not find a place. Culture is a soft consumable, can weaken the fierce competition and cruelty, cultural power dealers can let the electric businessman psychological relief, the spirit is strong enough, the win can not be impossible.

As for, the electrical business culture Road, my ability meager, I can only continuously with 366EC running-in, unceasing exchanges with the electricity business predecessors, unceasingly deepens own knowledge structure to have the receipt goods. In our country, the bottleneck of the advance of the electric business, I think of the power to make a culture of the possibility, just hope that more like-minded friends willing to explore this possibility, for the development of China's electric business to contribute their own strength.

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