To make a point meal system

Nowadays, college students often start their own businesses, and more and more fledgling college students choose to use entrepreneurship to realize their own values and ideals. Recently, Beijing Forestry University environmental Professional students Cheng Fang Ai often to attend the forum of Entrepreneurial leadership, he told reporters, he likes the entrepreneurial atmosphere of Tsinghua University, "Tsinghua University has a curriculum for the whole society open, not many people, I often stay after class with a professor chat." After six months of mutual understanding, the professor and Cheng Fang Ai Cooperation, developed a mobile phone application.

"We're taking photos of the environment and putting them on Google Maps," he said. This is not a profitable project, but it has tempered my ability to develop software. "Big time Cheng Fang Ai once and schoolmate has developed a website, through sells the form of advertisement to earn tens of thousands of yuan, he has been looking for the better entrepreneurial project." Once and a restaurant to run a friend chat, Cheng Fang Ai learned that the restaurant almost every six months to change the menu, and each change in the menu cost of more than 5000 yuan, which makes him very surprised, if make an electronic menu put on the ipad, will not give the restaurant cost savings?

When I heard that the University of Aeronautics and Astronautics has a college student team in the project, he also excitedly ran to learn, but because of business secrets, he did not achieve the purpose.

There is no reference to do on their own, Cheng Fang Ai's idea has been the support of friends, he also found a grade than their own students to cooperate in the development of technology. Friends suggested that he outsource technology to development companies, do their own sales, but Cheng Fang Ai feel must have their own technology, "although I am good at dealing with interpersonal relationships, sales may be better, but for this project technology is the core."

With high school good computer Software Development Foundation, Cheng Fang Ai to his team confidence. But he has doubts in the direction of development, whether to do the ipad ordering system, or a mobile internet ordering system? He introduced: "The two main differences in the input of the restaurant, the customer entered the restaurant can use their own mobile phone into the ordering system, the restaurant only need to buy the system can be, if the ipad order, we calculated that a slightly larger restaurant needs to invest more than 40,000 yuan, at least 15 ipads. ”

Let Cheng Fang Ai worry is that the current ipad ordering system in the market to promote the effect is not good, "I think the reason for the promotion of the bad except the equipment is too expensive, then too complicated." Eat the main crowd is forums, whenever, a lot of people will not use, as a direct order. So, the simpler the order system I make, the better. Cheng Fang Ai also realised that a la carte system not only includes the ipad terminal at the front desk, but also has the backstage system service, and the backstage also must do the security measure, prevents the hacker to attack.

At present, the Cheng Fang Ai system is still in the research and development stage, he also knows that a lot of companies are already developing the ordering system, and even some of the products are already very mature, "we don't need to invest at the moment, only two people develop, our ideas will be ahead of others, and even focus on the development of the industry in a few years, For example, in the product we will add elements such as 3D, so that our products are simple and in line with the trend.

Asked about the future profit model, Cheng Fang Ai said that he considered three models, the first is a certain proportion of restaurant turnover to collect the system use fee; The second is to collect equipment fees and service fees, including software upgrades, maintenance, etc. the third is the restaurant in a certain period of payment.

Cheng Fang Ai has been talking to a lot of people, and someone suggested that he consider starting from the café 's ordering system, because relatively simple, "I have been thinking about a problem, the restaurant is mainly the use of ordering system to save costs or improve efficiency?" ”

"Veteran Konglingbo: It's hard to get ahead on the product."

After understanding the Cheng Fang Ai idea development of electronic ordering system, Beijing Ao Wei Information Technology Co., Ltd. Chairman Konglingbo first affirmed the idea of Cheng Fang Ai, he has been in the field of electronic menu plowing for many years.

Konglingbo told reporters: "Whether it is the ipad ordering system, or mobile Internet ordering system, this is the future development trend." The difference between the two is mainly user groups, medium and high-end Chinese restaurant with the ipad ordering will be more convenient, and fast food, simple meals, meals and other mobile phone direct access to the system will be more convenient. "It seems to him that customers are in the workplace, in restaurants or in their own homes, which is a more convenient dimension to distinguish which way to order a meal."

I heard Cheng Fang Ai is currently two people in the research and development system, Konglingbo said that the development of the front-end ordering system two people are also possible, but the catering industry complex operation, two people difficult to make a comprehensive supporting service system, "our company full-time research and development personnel have more than 60, this lineup in the national similar companies can rank top 3".

Konglingbo developed a handheld device and a la carte system. The same as Cheng Fang Ai, he also believes that the current ipad ordering system is not successful, because of customer consumption and restaurant management concept of restrictions. In his view, dining in the dining room of the crowd age span is large, the user's use habit gap is large, the paper menu for all ages, but the ipad menu style and layout is not the same, suitable age is not the same, customers use inconvenient or not interested, the promotion of the restaurant will not be too big. "With the ipad ordering system, the restaurant management concept also needs a breakthrough, but many restaurant management may not be able to keep up, which led to the restaurant is not interested in promotion." Many of the so-called ipad-ordered restaurants are just a gimmick, without substantially altering the way the industry operates. ”

For Cheng Fang Ai said the concept ahead, Konglingbo think that any new start-up team will think that their ideas others have not done, but the idea of the advance there are two possibilities, one is only that they think ahead, not necessarily really ahead, the other is the idea of advance but not necessarily suitable for the current market reality. "In the last year or two there have been a lot of people making electronic ordering systems and it's hard to think of ideas that others have never thought of on the same product," he said. ”

Cheng Fang Ai's three sets of marketing plan in Konglingbo appears to be very risky, he reminded Cheng Fang Ai attention, each scheme has a prerequisite, is the customer is not recognized. From the experience of Konglingbo, operating performance of the restaurant is not short of money, the restaurant directly to buy the system on the line; the use of installment payment will increase the cost of the restaurant, otherwise Cheng Fang Ai will lose money, but if the performance of the restaurant will lead to late collection problems, the Cheng Fang Ai of the capital chain can be unobstructed is also a problem. "Our company is the direct sale of hardware, and then join the follow-up service." "Konglingbo said.

For someone to suggest that Cheng Fang Ai first dabble in the café, Konglingbo admits that every electronic ordering system companies have to consider the restaurant, café, "may be faced with a different customer base, but all belong to the target customer base, we have also been a number of chain cafes to provide an electronic ordering system." ”

Konglingbo reminded Cheng Fang Ai Note, "This industry will not be a few companies will be able to eat, competition will be unusually brutal", at the same time, his business to the restaurant must pay attention to the recovery of funds, because the restaurant is particularly sensitive to cost control and money, if the product convergence, the final will enter the fight price war vicious competition.

See Cheng Fang Ai has application development experience, Konglingbo suggested he could first consider doing entrepreneurial projects for individual consumers, such as coupons for food and beverage, location-based mobile apps, "as a college student, the risk of entry into the industry is greater, and it may be much simpler to do it than to do a product."