Traditional foreign trade transformation: tail-cargo operation is not workable

Abstract: "Editor's note" Although the traditional enterprise transformation has become commonplace, but for the Chinese traditional foreign trade manufacturers, want to borrow through the cross-border electricity business wind up, it seems to be difficult to solve. Changing consumer environment, changing platform rules and service requirements

"Editor's note" Although the traditional enterprise transformation has become commonplace, but for Chinese traditional foreign trade manufacturers, want to borrow through the cross-border electricity business wind up, it seems to be a problem to be solved. The traditional foreign trade manufacturer should think about how to prepare the Take-off when the wind is changing, the changing of the platform rules and the changing of the service requirements.

Days ago, Li Zhou, the founder of the Trans-boundary electric business logistics service provider, has expounded the difficulties of the current cross-border electric business industry and the challenges of the "tail goods" mode of operation, and pointed out that branding and differentiated competition are the development strategies that cross-border businesses must consider.

The following is a summary of Li Zhou's views:

1, Cross-border businesses to direct competition with foreign businessmen, if the service is lagging behind, will be very drop points.

2, the platform rules are not the same as before, many platforms need sellers have enterprise qualification or registered trademarks, etc., can not use the previous ideas to do things now. For example, now Amazon, ebay is not so easy, because of its open account number in the country is decreasing, account registration difficulty is increasing.

3, the platform of the seller's service requirements, account operators more and more high, once below their licensing standards, the seller's account may be closed, so need to pay close attention to these changes, and according to these changes to upgrade themselves.

4, on the traditional foreign trade manufacturing, to go the road is differentiated and branding. For example, when everyone is selling clothes, killing prices, and advertising on Google, you can go to Facebook to do community marketing, which is differentiated competition.

5, differentiated competition is also reflected in the product. For example, other people are selling 3 C, do mobile phones, do the peripheral accessories Apple mobile phone, you go to do the power, to do their own brand.

6, the cost of establishing a brand in foreign countries than in the domestic cost of building a brand, the opportunity is also greater, so cross-border businesses to do a high brand feasibility.

7, the traditional enterprise transformation to do cross-border electricity business is a common problem is that they regard E-commerce as a way to deal with the tail goods, rather than prioritizing, because they do not think about how to do after the sale of goods, production can follow, this is not workable.

8, can not be the traditional business-to-business model and thinking of cross-border electricity, order Processing, product manufacturing should be different from the traditional business-to-business.

9, the traditional manufacturer's advantage is that there are products, in addition to their own sales, can also be sold to others, through the distribution of the way, so that thousands of tens of thousands of platform merchants to help promote products and brands.