Trimebutine Furniture Nearly three years of slow revenue growth, growth rate than the industry level there is no small gap

Absrtact: April 22, 2014, trimebutine Furniture issued the initial public offering of shares prospectus, the prospectus shows that trimebutine furniture for nearly three years of slow revenue growth, the growth rate than the industry level there is no small gap. At the same time as the slow pace of revenue, the sales costs of the staff pay is large

April 22, 2014, Trimebutine Furniture issued the first public offering shares prospectus, the prospectus shows that trimebutine furniture for nearly three years of slow revenue growth, the growth rate than the industry level there is no small gap. At the same time as the revenue slowly slow, the sales costs of staff and workers pay a big increase. and is placed high expectations of the electricity commodity licensing "Qu Miao" in the official presence of the electric platform less than 1 years will also be closed, Trimebutine O2O Road faltering.

Trimebutine Furniture revenue growth slow employee pay surge

The last century 90 's, trimebutine furniture set up, and become the first domestic production of curved wood furniture and ancillary furniture business. At the founding ceremony of the new factory in 2010, chairman Zhao Ruihai said: "By 2015, our sales target is 10 billion yuan!" ”

Comparison of Trimebutine furniture revenue with listed companies in the same industry

But in the last three years the development of the beauty is dismal, in 2011, 2012 and 2013, Trimebutine's revenues were 908 million, 923 million and 1.017 billion, respectively. Such growth is not only from the chairman of the tens of billions of dreams far from the industry average level also has a small gap. The prospectus shows that in 2011, 2012 and 2013, the average growth rate for the furniture industry listed companies was 25.24%, 10.42% and 16%, respectively. And these three years, trimebutine furniture revenue growth rate is only 9.98%, 1.71% and 10.14%, can be described as slowly slow.

Comparison of the sales cost rate of trimebutine furniture with the listed companies in the same industry

Although the revenue data growth rate is lower than the industry level, but the trimebutine sales cost ratio has been higher than the industry average for three consecutive years, especially in the sales cost of the staff pay, the continuous sharp rise. In the last three years, the cost of the furniture sales in the United States is 38.2491 million yuan, 43.8528 million yuan and 49.6566 million yuan, the growth rate reached 14.65% and 13.23%.

Trimebutine Electric Commodity Licensing will close O2O strategic setback

Trimebutine Furniture in the furniture industry in the Electronic business model to explore the early pioneers, trimebutine since 09 began to implement the "Cement + Mouse" sales model, and since the establishment of the online mall, Pen eight home mall, respectively stationed in the major electric platform. Though the electrical quotient of the melody wakes up early, it walks slowly.

According to Phoenix, Trimebutine Furniture chairman Zhao Ruihai said Trimebutine will soon close the network brand "Qu Miao", by another brand "understanding" instead. He thinks that Chishing is too thin to express the beauty of the way of life. Chishing is the beauty of its own network brand, last August, officially stationed in the electric platform operation, but the operation effect is not good. In the later 11 sales promotion furniture business rankings, trimebutine from the year before the eighth fell out of the top ten.

The internet is characterized by transparent information, so prices are more influential to consumers than other factors, which can be reflected in the 11-year carnival. And the positioning of the beautiful furniture is in the high-end, how to straighten out the contradictions between their own positioning and e-commerce characteristics is the key to its future implementation of O2O strategy.