Twitter has launched a redesigned website

Twitter has launched a redesigned website designed to help businesses and brands make money from their platforms.

The redesigned Business.twitter.com Web site provides educational resources to businesses on how to post Twitter messages, provide case studies by industry and enterprise size, and provide a set of tools to help companies carry out marketing campaigns. Similar to Google AdWords, companies need to provide their own information before they start using these resources, such as the location of the company and the monthly budget estimates for digital advertising.

Rumours of a Twitter listing of IPOs are intensifying, and the company is likely to hope that the redesigned site will see more companies value the marketing of products and services on Twitter. Dick Costolo, Twitter's CEO, said last month that the company was focusing on helping to boost user growth, noting that it was the Dick Costro of all.

The company has been on a long journey since the first Twitter message, which has recently passed its 7 anniversary, but Twitter wants to become more of a media company and a "global city square", so finding ways to reach out to people is becoming increasingly important. Brands using Twitter may not know how to use their services to talk or interact with fans, let alone build their own communities. Twitter's goal is not only to provide guidance to solve the problem, but also to show those who perform well as a model.

Industry insiders point out that while Mr Castro has publicly stated that Twitter does not consider IPOs, the introduction of a redesigned website may be a way for the company to attract potential investors, with the eventual result likely to be an IPO.