Two big household appliances giants happy hand, retail pattern will be divided

After Dangdang, another large electric dealers settled into the day cat. June 5, the days of the Cat Mall and Gome jointly announced that Gome electric merchants all over the days of the cat. At this time is exactly the 10 anniversary of the Beijing-east, when the start of the day, the cat and the United States suddenly holding hands, seems to be a provocation of Beijing east. To this day cat electrical Appliance City will be divided into 3C market pattern of household appliances, in addition, the price war between electric giants may be painted on the period.

Two big household appliances giants happy hand, retail pattern will be divided

Cat Electrical City, Beijing-east, Suning easy to buy, Gome online commonly known as "home appliances four giants", according to relevant data, 2012, Jingdong sales for more than 60 billion yuan, the cat Electric City sales breakthrough 50.2 billion yuan, Suning easy to buy 18.336 billion yuan, Gome online performance of only 4.41 billion yuan.

Gome online After the cat will be more traffic and user groups, performance will achieve a new breakthrough. In addition, Gome said that in the shop operation, Gome will take product differentiation, special channels, such as the sale of the cat on the day, the future composition of the goods will be more diversified. The move is considered to be the United States in the platform competition "surrender", the official language to break the gossip, everything will be sold to speak. Later Gome and the cat will also be in the supply chain system and other aspects of deep cooperation, if feasible, the cat and the United States of the advantages of Gome complementary resources, 2013 days of cat electrical Appliance City will further establish the leading position in the field of home appliances. The combination of the two giants is bound to have an immeasurable impact on today's retail landscape.

The price war between the big dealers may end

As a network to buy a family of us, I believe we will not forget that the August 15, 2012 staged a farce, especially the development and Reform Commission involved in this matter, the funny is Liu after the micro-Bo low-key apology.

August 15 last year, the "First World War" will be treated as a joke, the 2013 Dragon Boat Festival will usher in "WWII." Suning February this year announced a high-profile transformation of the Internet enterprises, June, the major power of the year in the target, Suning easy to buy at that time 3 C, home appliances, department stores, books, mother and child, beauty makeup, such as more than 20 categories of the whole network parity, all the benefits.

May 31, 2013, Jingdong Mall in its official microblog issued a micro-blog: June, I came! Just a few words, but allot a "character", which says: "Do not make!" Pick up your boring gauntlet! Put away your leaked e-mails! Protect yourself, protect your wallet, June has and only Jing Dong! This rhetoric quickly ushered in Xun, Suning, when, gome strong response.

Beijing East June 3 issued a statement said, ten-year store celebration month promotion "by the cat interference", the seller was its request "two choose one"; the mother of the cat, Alibaba, said: "We believe that businesses have their own clear judgments." ”

The days of the cat and Gome, before the Beijing-east, when, Su Ning, Xun all seem to have done the "Second World War" preparation. Just recently, the news of the two giants ' happiness holding hands seems to be a big hit for other electric business platforms.

The author believes that this "Kingdom of Heaven" marriage shows that the integration of knowledge has been deep in the traditional retail industry, electrical appliances, the price of the era has passed, more focus will be various forms of industry in the Electronic Business platform collaboration. Whether traditional retail or vertical consumer, how to effectively grasp their own customer relationship, mining user value, enhance user experience is the potential of the future of the electric business. The author qq:465145377, Sina micro Bo id:dongdean1211, is willing to communicate with the majority of stationmaster, common progress!

This article by the Han goods home Pure Water Machine: http://www.hpnsjs.com original offer, A5 starting, copyright, Wenzing, reproduced please specify, thank you!