Uber how to read the business car by?

Tencent Technology reported on July 15

Yesterday, Uber CEO Travis Kalanick announced in Beijing that Uber officially entered Beijing. The reason why the CEO personally announced that it is not because of Beijing's special, more important reason is that Beijing is Uber to enter the 100th city. For a company set up in 2009, it has been a good result to have 100 online cities offline in 5 years.

Of course, Uber's impact on the car market has drawn more attention than rapid city expansion. In the United States, private car owners can register as Uber drivers, which poses a great challenge to the traditional taxi industry and keeps Uber at the cusp of public opinion.

After entering China, Uber chose to work with a regular car rental company to circumvent legal risks. And because of its current size in China is not large, it has not been the taxi industry boycott.

Uber China General Manager Wang Xiaofeng told Tencent Technology telephone interview that Uber hopes to better serve the drivers and passengers, do not want to create trouble.

Compared with the fiery popularity of Uber overseas, the hottest car market in China for two years has come from the transformation of the taxi industry by companies such as drop-by-drop cars and fast taxis. However, as more and more players enter the car market competition, the domestic easy-to-use car that is biased towards the Uber mode is also getting more and more attention. The taxi and fast taxi also begin to enter this market, while the valuation Uber, a $ 17 billion company, is the target audience for these companies.

Uber's soft landing in China

For a technology-driven but mostly offline service company, Uber's entry into the Chinese market is as simple as providing a car service in China. This makes Uber into China will face greater challenges. Because other Internet companies can still get some users in China before they officially enter the Chinese market, Uber is hard.

However, Uber's global expansion strategy is that outside the United States are run by local teams. In fact, this is to ensure that the localization of services. This is particularly important for the Chinese market.

In addition, Uber emphasizes overseas that she is a "lifestyle" and "logistics" company, but more importantly in the country is still the first car service.

Uber is relatively understated in his strategy to enter the Chinese market. First, it began trial operation in Shanghai and formally announced its entry into China after some time. This gives Uber a real chance to get in touch with the Chinese market and make quick mistakes. Uber then entered Guangzhou, Shenzhen and Beijing, providing services in these four cities.

Wang Xiaofeng Tencent Technology said that although the speed of expansion is very important, but to enter a city to do more important service, to "gain a firm foothold." Uber localization has completed the language and payment, but in the details of the operation, Wang Xiaofeng said there is much room for improvement.

Of course, Uber will not forget to emphasize that he is an international company, as well as a unique advantage as an international company. Wang Xiaofeng said that some users may not particularly need Uber in China, but they will find Uber very useful after going abroad, and as Uber deepens in the domestic market, the user's habit will be extended in China.

In fact, this is also in line with the network effect. When Uber can serve a large enough number of cities, more and more users will use its services, so that he can enter more cities.

For the domestic market, Uber's biggest competitor is easy-to-use vehicles. Easy-to-use vehicles have entered 50 cities and their goal this year is 100. At the same time, the use of domestic influence, easy to use car also began to enter the United States market for China's outbound travel services. This can also be seen as the application of easy-to-use vehicles to network effects.

Since China itself is a large enough market, any overseas technology company will encounter strong competitors when entering China. Internationalization has always been an advantage for overseas technology companies, but it is hard to help them win in China. To win the Chinese market, localization is still the key.

Internet companies that used to enter China have all been lost to localization, but companies such as Uber may be able to break the spell. Because Uber offers a physical car service that is provided by a domestic car rental company and operated by a domestic team, this is more evident than the "invisible" Internet service user experience - and of course, physical services Good and harder.

Easy to car brand director Hu continued Lei told Tencent technology, for China's car market, Uber should be deeply touched. "An alien monk is not a good sutra, you have to ask Uber himself, at least we do not think so easy, because our own scriptures are difficult to read."

At the same time, he also welcomed Uber's participation in the competition in the domestic market as more competition brought about better services while also boosting the entire car market.

Domestic car market will usher in a big eruption

As Uber goes deep into the domestic market, more and more companies are starting to spot the cake. In addition to easy-to-use car, the two-year taxi cab companies have begun to enter this area.

Not long ago, Fast Taxi announced that it has partnered with a rental car company in Beijing, Shanghai, Guangzhou and Hangzhou to launch "One Pickup" which is actually the original Hornet makeover, which is aimed at BMW 5 Series and Audi A6 and other luxury models, the main commercial vehicle market.

According to Tencent Technology was informed that a taxi application taxi is planning to launch a business car business. Interestingly, Dili Drop CEO Cheng Wei has denied to the media to push the business vehicle business, but in the deployment of the business has been quietly carried out, the drop inside is discussing the opportunity to launch.

A taxi software official said similar drops in the commercial vehicle business plan and tangle, but also due to operational challenges. The main difficulty in operations is "it's a slow effort, more like a traditional business game, not an internet company."

These people said that compared to the drop, fast and other taxi software, commercial vehicle market due to the non-standardization of vehicles and pricing, operating factors more than technical factors.

Didi, fast has access to a large number of users, and understand a certain user taxi habits, and some of these users have other car needs, so from the original taxi software for the new business guide users.

But the difficulty with this diversion is how much of the drops and fast past users need a car service other than a taxi. Uber and easy to use the car user experience better than a taxi, but the charge is also more expensive, so more suitable for high-end users.

Cheng Wei admitted that the user drops and the number of business car users match less, more matching carpool business. Therefore, drops hope more carpool market. According to fast internal sources, what they hope for now is that the No. 1 car can operate independently and the diversion from the taxi software has not yet started.

However, after the two rivals who launched many rounds of price wars in the taxi-calling field entered into the field of car-use, they also inevitably had a great impact on this market.