Ufida Chairman Wang Wenjing: Transition to cloud computing and mobile services

In the booming mobile interconnection boom, the software industry is fading into the stars.　　Some people say that the software era has passed, the software industry in the mobile internet era has no chance.　　With these questions, September 16, this reporter interviewed Wang Wenjing Ufida Software Chairman, President Wang Wenjing.　　Facing the next 10 years, Wang Wenjing that the software industry will be more opportunities, the competition of software companies will be integrated IT services competition, the current software industry cross-border behavior to reveal this signal. Wang Wenjing started to get excited about cloud computing and mobile interconnection. In his view, despite the challenges, cloud computing and mobile Internet are more opportunities for the software industry. But to seize these opportunities, we must transform. He stressed that the transition is a gradual process, not urgent. If the speed is too fast, I am afraid the enterprise is difficult to adapt.　　And, Wang Wenjing believe, two years later, must have the Software Enterprise transformation success.　　Wang Wenjing that, particularly important, in the mobile internet era, software companies can no longer position themselves as a software enterprise, but should adopt a new way of thinking for customer service. Cloud computing is the key government industry in the transformation of information technology after years of cultivation and development, and now began to explode "21st century": ufida first half of this year's revenue 1.462 billion yuan, an increase of 60.9%, net profit of 122 million yuan, an increase of 360%. According to the report, growth is mainly from the growth of enterprise and Government information application software and service market.　　Is this kind of growth sustainable? Wang Wenjing: Of course. From the situation we feel, all walks of life have a need for information. Manufacturing industry, circulation industry, service industry, agriculture and so on have more and more demand to enterprise informatization.　　Telecommunications, finance is not to mention, they are the information dependence is very high industry, the foundation is better, the future will be more vigorous. After years of cultivation and development, the informatization of government industry begins to explode. In the government industry, we focus on two pieces, one is finance, the other is health care.　　Our foundation in the financial industry is relatively good, the new medical reform on the administrative department to the health care institutions of the information requirements are relatively high, the growth momentum is more prosperous. "21st century": in the face of this opportunity, management software, industry software, outsourcing these three kinds of originally impinging business is now starting to cross the border. What do you think of the growing cross-border behavior of the software industry?　　How Ufida will outsource, industry software, management software These three kinds of business together? Wang Wenjing: The Cross-border is normal, and Chinese software companies are moving in the direction of integrated IT service providers.　　After these years of mergers and acquisitions, then, the competition between software companies is no longer a single strength of the contest, but the comprehensive strength of the competition. Among them, the industry is our important business development strategy, we selected the "industry as a whole solution" development direction will continue to strengthen. In terms of outsourcing, we prefer the outsourcing of data services, the outsourcing of system operations, we have a shareholding company in the customization of the package. In services, we implement the cloud computing service model, whichIs the focus of our transformation. "21st century": the software industry has resorted to mergers and acquisitions to cross the border. Ufida also has been in mergers and acquisitions, the largest one is spent 491 million yuan to acquire the EF think for. A big problem after mergers and acquisitions is integration. In the near future, southeast intermediation was returned to the city, which is related to its crazy game of mergers and acquisitions.　　Ufida how to integrate the merger after the enterprise? Wang Wenjing: The integration after the merger is a challenge for all the merged companies.　　Ufida starting from 2001 mergers and acquisitions, up to now, 80% is relatively successful, 20% is unsuccessful. On the integration, according to the specific object, we have 3 kinds of integration methods. One is to continue to operate as an independent company, for the EF-Si enterprises, positioning more clearly, mainly in the automotive industry.　　After the merger, it also operates as an independent company, and secondly, it is a more important form of the parent company as an independent division, independent department, the third is to acquire a product and technology, fully integrated into a company's department. Not only is business integration, we also attach great importance to cultural integration.　　When we do mergers and acquisitions, we will examine the cultural characteristics of their acquisitions, and we tend to be more close to mergers and acquisitions of enterprises. 21st Century: The last 10 years is the golden decade of Software industry Development, which has a great help for the software industry's 18th.　　What decade will this be for the software industry over the next ten years? Wang Wenjing: This is a better 10 years for the software industry.　　Because the market demand is relatively big, and the industrial base is better than 10 years ago, and the influence of the policy environment, now promote the software industry development of the 4th text promulgated, the market demand is relatively large, this will promote the software industry in the new decade has greater development. The market space is big, is the demand is big, one enterprise originally buys the software the expense thousands of yuan, the highest is hundreds of thousands of yuan. Now, a medium-sized enterprise on the informatization of the starting capital is hundreds of thousands of, some millions of, or even tens of millions. Compared with the original, this magnitude has been different.　　The application of software and services will be more comprehensive and in-depth.　　Multi-screen opportunities and challenges two years later, a group of software companies in the cloud service and mobile services in the transformation of the success of the 21st Century: Mobile Internet has come, we are all in a position, software companies have what opportunities? Wang Wenjing: For ufida Such enterprises, the opportunity is to service transformation.　　Combine the current cloud computing and mobile technology system to realize our own business model transformation. Specifically, many applications have to support the use of multiple terminals. The original terminal is PC computer, and now must support pad and mobile phone, as well as multiple screens. In addition, there will be some new application services, such as fragmentation applications, based on the terminal form of mobile phone and pad.　　For the enterprise's fragmentation applications there are many, such as measurement unit conversion, exchange rate conversion, online reimbursement plug-ins. The transition is a rare opportunity and a big challenge for software companies. I believe that two years later, a group of software companiesThe industry will succeed in this cloud service transition and transition to mobile services.　　21st Century: What are the challenges that software companies will face if they are only products and services that are used on the PC side and now push to different terminals? Wang Wenjing: This is a higher demand for our research and development, we need to develop support for more terminal morphological applications, and its market has expanded.　　The original application is only limited to the PC, now to extend to the mobile phone, pad, extended to large screen, so the enterprise application software and services in the occasion and products more, the demand increased, investment increased, bringing the market also increased. "21st century": Some experts believe that the software industry into mobile interconnection, if only the application of the PC to mobile terminals, just the continuation of the product, fundamentally did not take the Internet thinking mode, which is also a lack of software enterprises.　　What do you think of this view? Wang Wenjing: The software companies are only positioned as software company. In fact, we are a service company based on it technology, in the software phase, we use the software way to customer service.　　In the new phase, we serve our customers in a new way. If you position yourself as a software company, then thinking may never turn around. In different stages, different business models, the enterprise's thinking should be not the same. To form a new thinking, we must first have a breakthrough, we can not say, we will always be a software company.　　Ufida original positioning is a software provider, is now a software and service provider.　　"21st century": in Ufida S (software) +s (service) strategic positioning, the software is still in front, service or in the back? Wang Wenjing: This is a process and a process. If the software is integrated in the cloud service, it will become an important end resource.　　Many enterprises have installed our software, which equals we have a lot of clients, we have so many, cloud services have an important foundation. Have a large number of customer base software enterprises, to the cloud service transformation has a very favorable condition, that is the customer base, application accumulation, but also includes more than 20 years of development to establish a brand image, trust degree. And the new cloud services companies are not yet customer base, there is no market reputation.　　This is its difficulty and disadvantage.　　21st Century: What companies do you study in cloud services?　　Wang Wenjing: In the public cloud, we study the type more, the international has Salesforce and so on better, domestic enterprise application has Baidu, Alibaba. For large customers, the market is a private cloud solution. At present, several international big companies do business applications to this piece, we are almost all in a horizontal line, there is no like the public cloud has a learning target object. Share to: