United Suningyun to accelerate the pace of embracing the Internet

The US group, which has more than 10,000 stores online, has accelerated the pace of embracing the internet this year. Recently, the United States and Suningyun Business signed a "3 years 60 billion" strategic cooperation project agreement, the goal is in 2014-2016 years, the completion of the United States air-conditioning, ice washing, electrical appliances, kitchen appliances and other products in Suning channel 60 billion yuan sales.

Some analysts believe that the choice and the Internet companies to transform the Suningyun business cooperation, one reason is that the United States this year will be in the electric power channels, further deepen the "net" strength. But it also faces the challenge of resource integration under line.

U.S. group related people yesterday (March 4) in the "Daily economic news" reporter interview, agreed with the above statement, and said that the United States's own Corps team has been formed, will soon be listed.

Beauty or acceptance line offline sync

It is understood that the two sides of this cooperation, in terms of products, will further increase the United States of rice cookers, induction cooker, microwave ovens, drinking fountains and other life electrical products in Suning Channel Sales category, to enhance the new category of supply; In the channel, combined with suning Internet retail strategy, the two sides will be in the one or two-tier market to speed up the United States In the three or four level market, strengthen the online product planning and brand flagship store construction, accelerate the development of online business.

Reporters noted that at the signing ceremony, the two sides repeatedly mentioned the "Internet", "online" and other words. Allwin Consulting Research Institute Dean Zhang Yanbin told the Daily Economic news reporter, at present, home appliances sales are not alone which one channel can win the era, the electric business is a big trend, the United States must be combined with the Internet.

The United States and the group related to the reporter confirmed that the United States this year will be in the electric power channel full force, and will continue to work with some other electronic platform.

Yesterday, the United States Group senior Vice President Wangli in the media interview also said that in the face of the internet impact on traditional manufacturing industry, the United States from 2008 onwards "NET", the Internet layout has been upgraded to the strategic level, this year will form a full channel of the strategic deployment of the force.

Liang, a home appliance observer, Suning implementation is the line of the next set of horses, at the same time operation of the way, the United States and suning have such a large-scale cooperation, means that its acceptance of the Suning line under the synchronization of the same price strategy, which for the United States, itself is a big change.

Some outsiders worry that the beauty of the traditional store business system is huge, the company vigorously develop the electricity quotient, will also encounter the line under the conflict problem.

Zhang Yanbin said, the United States stores mainly in the three or four-line market, and suning more channels in the one or two-line market, so the two complementary will be more. In addition, online interactive marketing has become more and more mature, the interaction between the original fragmented two markets to the integration, consumers can experience on-line, buy on line, or on-line to see the product line to buy.

The United States revisited "growth" this year

Home Appliance Industry observer Qiushi that for Suning, in the overall transformation process profits have slipped, strong channels need a strong brand of joint, so the cooperation with the United States, on the one hand, to consolidate the offline business, on the other hand, conducive to countering other electric platform; for the United States, after several years of transformation, Now the basic adjustment in place, the company began to work on performance growth.

Reporter noted that the United States from the second half of 2011 began to transform, during the period of management restructuring, personnel adjustment, the overall listing of a series of changes, in order to win space for transformation, the company once tolerated a low growth rate.

This year, "Performance" and "transition" have been mentioned at the same level. At the signing ceremony, Fang Hongbo, chairman of the U.S. group, said that in 2014, the United States will promote product market sales to a new level.

However, the United States and suning to cooperate with the electric business channel, but also face from the Beijing-east, Ali and other electric platform competition, the United States as one of the leading household electrical appliances, although has its own electric business channels, but also need to take into account the supply of other electric platform. How to avoid the conflict of resources and price between the channel and other channels, how to maximize the synergy between the channels of electric power, is also a difficult problem on the way of growth of the United States.