Universal URL is unique, is a scarce Internet address resources

Absrtact: Recently, the reporter in the domain name trading Professional website found that the most popular songs, most popular novels, the hottest game three general site was high-profile rental, each word monthly rent up to 50000 yuan. Through China's general website transactions online display of contact, the author

Recently, the reporter in the domain name trading Professional website found that the "most popular songs", "Top novel", "Top games" three common sites were high-profile rental, the monthly rent of up to 50000 yuan per word.

Through China's general Web site transactions online display of contact, the author contacted the three general Web site holders-a "corn worm" (the industry on the general web site, domain name investors address). For the only rent not to sell the initiative, according to its explanation, at present, the Internet users are increasingly dependent on search engines, such as the "hottest" word search to find the relevant web page up to 100 million, "top games" 25 million, "top novel" 13.5 million, "top songs" 9.13 million. From the number can be seen, the three key words are very consistent with Internet users search habits. and the general Web site and Sogou, NetEase Youdao, Yahoo and other first-class search engine cooperation, accurate keyword text chain, the opportunity to intercept the traffic to the corporate web site, can effectively help enterprises to achieve the Internet accurate multidimensional marketing "do not worry about no tenants." ”

In response to the author's doubts about the price tag, the "Corn worm" said 50,000 of the rent is worth it. According to its calculation, enterprises can quickly obtain a large number of visits and brand awareness of the promotion, and the cost of each month is only 50000 yuan, calculated down to only 1666 yuan a day.

Network marketing experts, China's top ten planning man Li told reporters, as the exclusive Internet brand and the exclusive universal Display promotion tool, the Universal Web site is unique, is a scarce Internet address resources, for the Enterprise Network brand protection and network Marketing has a great role, is a necessary tool for marketing China.

Reporter learned that the common web site and domain name follow the "first Note first" international practice, is the enterprise on the Internet brand extension. At present, the common web site has become the national government agencies, institutions and many other institutions to protect the Internet assets, but also become an integral part of domestic and foreign enterprises brand assets, and included in the water Wells Square, Lulu Group, Suning appliances and other listed companies brand assets list, become an indispensable part of corporate brand intangible assets

And because the general Web site master the Internet access to a variety of ways, to achieve "more than one" site visits, and with the network, China, Phoenix and other mainstream websites, the national hundreds of regional portals launched a comprehensive cooperation in these sites to place access to the site's prominent location.

The monthly rent is as high as $50000 per word, and it remains to be seen whether any companies will pay for it.