US, Su Jing Jankin inventory record

US, Su Jing Jankin inventory record South all cartography: Song Xiaowei

"For the whole 5 days, I didn't sleep at all. 24-hour preparation, comprehensive supervised, afraid of the slow step becomes cannon fodder. "At the end of the line, Gome is feeling a bit excited," I can say now, "We have produced huge sales these days, Huang's boss (Wong Kwong Yu) will be proud." "Price war still not hit?" Gome sources said, Gome group yesterday morning in the national "broken Net Action" summary conference, to continue to and jingdong price war "hit the bottom".

But in fact, Jing Dong, suning, Gome this round "Three Kingdoms Kill" temporarily Jankin. South reporters through the comparison site found that most of the goods in the August 15, 16th, after the low price sales, has been revised to raise prices, and line under the same price is also a certain moisture.

80% Customer participation in parity

In Sunday, the Guangzhou gome Victoria store Doorway, placed a large computer monitor. About is to prove that Gome is not afraid of parity, consumers can through the Internet, real-time comparison of Gome, Suning, Beijing East three prices. Many customers operate computers in Gome stores for parity. (Source: Southern Metropolis Daily Network)

Gome to provide information, the "broken Net action", the United States in Guangzhou, nearly 2000 models of the total number of participation in the price reduction, the average discount rate of more than 20%.

"Because of Jingdong mall out of stock rate, Gome line stores on the East Jingdong goods also price follow up." This activity is very important for sales promotion. The flow of store people is also 3 times times higher than weekdays, and 80% of customers are involved in the online parity process. ”

Sources revealed that Gome Online mall will be renamed Gome Mall. Gome has set a strategy for its store prices to continue below Jingdong Mall. "He is Liu Big mouth, I am high cannon, I want to let everybody see who is the price war king." "Gome South China Region general manager high cluster under the gauntlet: This Thursday, Gome South China 500 stores, according to the agreement to see 1000 price intelligence officers."

Like Gome, Suning is also busy with two-line combat. "Now many consumers come to stores, they have to take a mobile phone to compare prices, sometimes with coupons, stores are cheaper." ”

Guangzhou Suning insiders revealed that the weekend suning sales Blowout, of which Guangzhou region sales achieved more than 300% year-on-year growth, the largest increase since this year. Suning said, because it is a listed company, the specific sales need to be verified by the SFC before the final disclosure, currently can only announce the percentage increase in sales. Suning Easy to buy executive Vice President Li Bin said, easy to buy August 15 daily traffic growth of more than 800%, 17th sales climbed again, year-on-year growth of up to 12 times times.

BEIJING-East, August 15, the day of the Beijing-East Tianda household appliances sales exceeded 350 million, as of now Beijing East has not issued a new round of sales data. Jingdong Mall Senior vice President Shengchang in the interview with the south, said that the 8.15 price war is a round of prices, and Jing Dong peacetime compared to the average price of this round is about 10%, Beijing East Basic Zero gross margin, replenishment has been in normal progress.

Online price increases quietly

For Suning, Gome has further extended the price war to the offline entity shop, Shengchang said, according to the Jing-dong Price survey showed that Suning, Gome has not as its claim to achieve online, line price.

Up to now, the electric business has been carried out to the 6th day, out of stock, price, the ratio of chaos, electric quotient rookie and the old Channel competition staged "War of words", consumers in the end is to be teased, or really benefit?

South reporters according to the hot list of hao123 shopping, random sampling of televisions, washing machines, air-conditioning models for comparison, and then through the box price trend map of the contrast network, found that most of the list of goods after August 15, 16th, after the low price sales, has been revised prices.

To Siemens (Weibo) (SIEM EN S) k k 22f57t i refrigerator, for example, Gome Online Mall from August 15 the lowest price of 3399 yuan, up to August 19 of 3999 Yuan; suning easy to purchase from August 15 only need 3749 yuan, August 19 to 4099 Yuan, Jing Dong also lifted 3997 yuan from August 15 to 4099 yuan yesterday. Gome's online mall and Beijing East have since issued rebates to cushion, but several others have not yet taken action.

and online store, Suning above products priced 4499 yuan. After a bargain, the price of journalists and salespeople fell to 4199 yuan and returned 100 yuan in cash coupons. "Today is the last day, tomorrow will return to 4786 yuan." Gome's same product price is 4786 yuan, but the actual price of the day is only 4299 yuan.

From the data, the "price war" goods fall far less than the high-level "saliva war" good-looking, and consumers have not much interest in comparing which price is low, take the "vote with the foot" to sacrifice the flow of data.

Browse Quantity Statistics website A lexa show, as of yesterday noon Jingdong Mall 52, the flow rank drops 21, Suning is easy to buy 151, the traffic rank Falls 89, Bowser and the Gome Mall fell 200 and 309 respectively.

Who is the real Black Horse and the winner, still difficult to conclude. and will micro Bo as a press conference scene, Liu, Guoqing, Li bin as half of the entertainment circle of people, has successfully put the electric business war mercilessly hype A, make "people toss".

Record Count

Jingdong: 8.15 Half a day of large household appliances sales exceeded 200 million yuan, the same day consumer response warmly, Beijing East home appliances sales hot, the whole Tianda household appliances sales exceeded 350 million.

Suning easy to buy: As of 15th 6 o'clock in the afternoon, Suning easy to buy site visitors to increase by nearly 10 times times the same period last year, the overall sales volume grew 10 times times.

Gome: 8.17 officially launched more than 1700 stores nationwide "Break the net Price" action, the first day of the store declaration of war, sales than on weekdays, the increase of 4 times times the overall growth of 415%.

Reporter: South Wangxiaoxing Cherius Intern Peng