Use AD landing page to improve traffic conversion rate

Absrtact: With the development of the Internet, Network marketing gradually into the marketing of enterprises, the way a lot of web marketing, different industries need the way of marketing nature is also different, but the advertising form of marketing in every industry are indispensable, but the user on the hard

With the development of Internet, network marketing gradually into the marketing of enterprises, Web site marketing a lot of ways, different industries need to sell the way nature is different, but the advertising form of marketing in every industry is indispensable, but the user of hard ads and interested, then need to set up Ads landing page, through the landing page of the transition, Increase the rate of traffic conversion of the website. I share the design concept of landing page.

First: Landing page to be professional. Advertising landing page is the user through the ads to enter the page, landing page is the transition page of advertising, to improve the user flow of the conversion, the page's professionalism is significant. Page to the advertising product description, at the same time, if it is the official activities, need to be on the landing page to indicate the official words, to give users the true feeling of honesty. The site's page construction, style design, server stability, etc., are the factors that affect the flow conversion. Landing page do not like the advertising page as a large number of gorgeous language modification, more to the structure of clear, style to the atmosphere, the overall quality of the atmosphere, as far as possible to improve the professionalism of the site, improve the conversion rate of traffic.

Second: The landing page is rich in content. The introduction to the product on the advertising page is sketchy, if you want users to find their own needs, and then place an order, landing page must be detailed description of the product, different product categories need to be separately explained, this product and similar products compared to the advantages of the purchase of products at this time the preferential measures, products, such as shopping guide steps, Need to be marked on the landing page of the ad, and the design of the page should also take into account the user's experience, graphics and text to combine the form of more attractive to the eye, the map should be handled accordingly, so that the picture looks more professional, the image of high pixel, text to be a certain format typesetting, so that the layout of the text will affect the layout of the site. Landing page is mainly to the user transition, so this page does not need to update too much content, there is no need to add a large number of SEO optimization, if you encounter a product of preferential information to be updated, other content can basically not be updated.

Third: Landing page customer Service contact to be timely. Customer service system is an indispensable network marketing, network marketing users can only through the customer services system more detailed understanding of products, users come to the landing page can not be all customers are very skilled to complete the purchase, the process of placing orders to avoid inevitably encounter problems, then the customer service system is very important. The contact method on the website should be clear, can reserve contact telephone, QQ, MSN, mailbox, etc., in order to improve the user's trust on the site, you can use 400 phone, enterprise QQ, etc., these can reduce the user's distrust of the site, so as not to trust the loss of product orders, reduce the conversion rate of traffic.

Four: The landing page shows the customer case. Network Marketing The biggest drawback is that users do not believe that the authenticity of the Internet is indeed a lot of crooks, in order to improve the user's understanding of the product, the website service affirmation, you can in the landing page to show users have cooperated with the customer case, clear case introduction than tens of thousands of beautiful language useful. Real customer cases can eliminate the user's suspicion, customer case display can be universal video, text, pictures and other display, there are cases of advertising landing page traffic conversion is certainly higher than no case. At the same time, in order to dispel the customer's vigilance and doubt, you can set up a customer service answering system on the landing page, list common user questions, and give a complete answer, so that both reduce the time of customer service, but also increase the conversion rate of the page.

Users through the desired keywords into the site, but users can not be placed under the site orders, the site's traffic rate is low, when the site's advertising landing page is very important. Landing page can impress users, prompting users to place orders, page design skills and is a good weapon, the above mentioned a few skills, hope to help the webmaster to improve the flow rate of conversion.