Use META tags to search and optimize your site

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Meta tags are an auxiliary tag in the HTML language head that describes the attributes of an HTML Web page document, such as author, date and time, page description, keyword, page refresh, and so on. It has two properties, namely HTTP header information (HTTP-EQUIV) and page description information (NAME). Different attribute has different parameter value, these different parameter values realize different Web page function.

We usually use the "Keywords" (keyword) and "description" (Web description) two parameters in the name attribute when searching for SEO. In the mainstream of the two search engines "Baidu" and "GOOGLE" for a long time testing, found that Baidu search results rankings and META tags in the content has a great relationship, in GOOGLE also has a certain decisive role in the role of META tags in a page after title. So the content design of meta tags is still very important.

Here's a discussion of the basic writing of keywords and description in the META tags and the things to note:

Keywords (keywords)

Description: A list of keywords provided for search engines

Usage: <meta name= "Keywords" content= "QQ Network name, QQ signature, QQ personality signature, coolest QQ name, non-mainstream QQ signature, traditional QQ signature" >

Skills：

1, select the appropriate keyword
(can use Baidu Index and other tools, select a higher search for keywords, if necessary, you can choose Composite keywords)

2, between different keywords, the application of a half-width comma separated
(the keyword should be separated by a half-width comma (that is, a comma in English), and if the Chinese is punctuation, the search engine will mistake it for text)

3, the key words do not write too much too long
(Recommended control within six words, short, clear, not too much or deliberate repetition)

4, Big site try not to use the same keywords every page

Ii. Description (Web page description)

Description: Description used to tell the search engine your site's main content.
Usage: <meta name= "Description" content= "QQ Network name, to your QQ pick one of the coolest QQ network name, a cool QQ signature" >

Skills：

1, should be natural language, not a list of keywords
(that is, a few sentences compared to the description of the page title and content, not like keywords the list of keywords.) ）

2, the Description content and the page title and keywords keyword content should be highly relevant
(emphasis added to statements not fully articulated in title and keywords)

3, the description content and the content of the page itself should be highly relevant

4, the description of the text need not be too much
(Recommended control within 200 characters, the keyword repeated three or four times, do not accumulate too much)

5, do not use the same description on every page

The above writing is just a general rule, in the actual application should be with the search engine retrieval rules change and the site's own situation to adjust appropriately. Meta optimization is only part of SEO and cannot be fully representative of SEO. In order to optimize the site, you need to work from a variety of aspects. We will continue to explore the optimization of the website in the following installments.