User analysis of local real estate industry website Operation

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Many sites in the establishment of the time or when the revision is modeled on a large real estate portal to design, including the functions, page layout, column construction, so the design of the page is indeed very popular, but you webmaster friends have not considered, our design to take into account the user needs did not consider the user groups, if not considered , it is very difficult to have a good user experience, because we have someone else already.

So, what is the local real estate site of the user groups, their respective needs? Below, the author will give you analysis, the first general property will open new houses, second-hand housing, rental, information and community.

First look at the new House column, new House column his users are mainly developers and people who want to buy a house, want to buy a house is divided into investors and their own, then the needs of developers, what they want most is to buy a person's contact and purchase intention, but this is only responsible for sales of the needs of people, in addition to the contact of people who buy a house what do they need? , they also need to understand the market, to understand the sales of other peers, the information on the Internet, but not collated, we can arrange the transaction analysis into a weekly report of the form sent to them, and with detailed statistics on the site, so that they understand the market peer sales and price dynamics, This will be able to attract this part of the user. How to calculate the data of the buyers, many of the contacts on the website are sales offices, it is easy for users to skip the site directly to the phone, so that users are lost, and the user's personal data has not been statistics. If the phone to change the website of a hotline (400 better), someone can record the consultation, to organize, in the site to see the house and activities of netizens can notify them.

Then look at the buyers, home buyers affect the main factor of buying a house is the price, because the price is too high, many people are saving money, save a down payment, if you can get the first time of the price of the message, send a message, they will be concerned about, for investors, they tend to be rich, they consider more house appreciation, But often hesitate, at this time we can help them analyze the pros and cons of the real estate, provide some services, charge some fees, I believe that will achieve an ineffective effect.

Second-hand housing and rental their user groups are brokers intermediary and home buyers, and investment in second-hand housing people, they have a common need is to understand, a community, office surrounding house prices, these prices from where, in fact, the data in our own website, to the programmer bar, so that they will be the database data according to, Administrative regions, specific communities, development zones, office buildings, popular schools and so on to make the corresponding page, presented to the user. In fact, the author analyzed, second-hand housing rental visits are much larger than the number of visits to the new house, so this column needs to focus on the work, the new house data are basically open, we all use, but the data of second-hand houses is to be hard to do.

Information is not to say, or to catch the main user groups, users care about what we write, the above has been analyzed users, I believe that we also have a direction, the National reprint manuscript, some people look, but only a small part, so do not need to spend great effort to do.

Finally is the community, this is the hardest to do, because now has been by the QQ group, there are yy, the discussion between netizens is very convenient, the forum becomes very weak, in fact, QQ Group also have shortcomings, they can only find problems, grumble, no one to manage, and help users solve problems, tracking problems, and the scope is small, Only in a certain group of people have an impact, and the site is different, the site's influence and group to a large number, but also managers, if the Netizen can provide some convenient help, then Word-of-mouth earned. In addition, the site now want to set up a large number of groups, is limited, should be good ahead of the QQ resource reserves, you can spend some money, buy more new numbers, hanging grade, for a rainy days.

Well, the author of the analysis may be a lot of people know, may be a little superficial, more user groups and their needs to dig themselves, welcome everyone to shoot bricks! This article by http://www.52fdc.com/news/html/lskx/(52 real Estate Network) Webmaster original offer, Reprint please keep the link address, please continue to focus on the author more articles.