Using grotesque behavior to analyze the product and marketing means of the Phantom of the Family

MX and grotesque behavior today, I would like to cite the example of sexual investigation described in the fifth chapter of grotesque behavior to illustrate some of the things about the Charm MX: All consumers who think they are smart enough to be sensible are very different responses to the same problem in a state of excitement and calmness. We are climbing a mountain, it is difficult to climb, but from the height of the charge to become very simple. "Millet mobile phone pricing and grotesque behavior," cited in the "Grotesque behavior," the second chapter describes the effects of young geese and anchoring examples. It points out the risk lurking in the low price: the consumers who are attracted by the cost-performance ratio will pursue greater price/performance ratio and more minor losses. Today, I would like to cite the example of the sexual survey described in the fifth chapter of grotesque behavior to illustrate some of the things about the Charm MX: All consumers who think they are smart enough to be sensible are very different responses to the same problem in a state of excitement and calmness. Undoubtedly, creating a unique atmosphere to mobilize the excitement of consumers has become an important issue of MX products and marketing. This is the beginning of the article, the analogy of the mountain climbing, this year is the J.wong planning of the year, most of the work (including MX design) around the top brand and spread. Apart from the phone itself, there are the following series of actions: redesign of the box official website and the forum revision my+ line activities to expand the establishment of Hong Kong stores and the media to establish a cooperative mechanism can see their goal is clear, and strive to create a high-end atmosphere, to stimulate the consumer's excitement. But the most debatable (and most contentious) action is to lock in the 2999 pricing. Is the 2999 price high for this phone? Of course high, not only for the charm of the brand itself is very high, and the entire mobile phone industry is high. We need to stand a little taller, broaden our horizons and get out of the red-eyed battlefield. Return to the mobile phone itself, it depends on what to build a high-end image? Why get out of the Red Sea? What's the incentive for consumers?