Using the "psychological commitment" implied by the website operation

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In daily life, if we can pay attention to the words, we will find that the affirmation of the tone of the commitment can often give people confidence, especially to be able to arouse people's recognition of their own, easy to win others attention. Similarly, from the point of view of the operation of the website, with a certain degree of credibility and visibility of the site to use this strategy can greatly improve the impact on users, thereby expanding the site's publicity and influence. This is also a lot of site operators, especially training, education, study abroad site operators one of the most commonly used strategy: to ensure that a certain user can achieve the most expected effect, if no effect, then a refund.

The above three advertising screenshots, are from several ads on the Internet, which contains a core keyword: "Guaranteed." The 1th picture advertisement: "Pledge insured"; the 2nd picture advertisement: "Protect a Class"; The 3rd Search advertisement: "Fast high quality assurance". The use of such words to attract the attention of users, the user can see the first time to attract users attention, while allowing users 211.html "> feel that if you participate in the ads above the project, will not have any interest damage." In this way, the user registration before the last psychological line of defense to unload down: guarantee through.

The above several moderate propaganda, we take a look at the following advertising tone is more positive: 100%, but also with a special text to show that "four guarantees."

The psychological implication of the above advertisement is that your level is not high, as long as you learn, you can learn, and ensure that the learning, it is easy to learn, without any foundation, the use of digital more seductive and provocative four guarantees: No foundation, package teaching package will. This allows users who are still on the prowl to be more confident about participating in the training program.

In addition, the advertisement implied a lot of psychological factors, in addition to the above mentioned commitment to the heart of the implication, but also the use of humanity (after learning technical support, etc.), success stories (nearly hundreds of enterprises), authoritative hint (eight years of SEO research experience) and other strategies. Positive tone "promise hint" plus the combination of other strategies, can greatly improve the conversion rate of the name. But at the same time, in the use of "commitment hint", should grasp a degree, can not be overstated and exaggerated, should be controlled in the scope of verifiable facts, deceive the user's propaganda and operations will eventually outweigh the gains.

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