Vertu now decides to launch an entry-level smartphone

Absrtact: Vertu, presumably I don't have to say that you also understand the meaning behind this brand. The luxury handset maker, following last month's latest flagship smartphone signature touch, has decided to launch an entry-level smartphone and consider entering smart wearable devices

Vertu, I guess I don't have to say that you understand the meaning behind this brand. The luxury handset maker, following last month's latest flagship smartphone signature touch, has decided to launch an entry-level smartphone and consider entering the market for smart wearable devices.

The current Vertu handset product is divided into three categories: based on the Nokia S40 system signature Functional mobile phone, midrange Android phone constellation and high-end signature touch. Vertu's single product price is not cheap, and sophisticated mobile phone materials, the top three-no design relationship close. Borrowing the logic of Vertu is "luxury, reckless extravagance." ”

Even so, Vertu to take care of users in the mid-tier market. "This is a market that needs to be subdivided, technology will become more everyday, and the key is design, materials and services," Vertu's CEO said in an interview. ”

"The shift in consumer attitudes towards luxury handsets has been particularly pronounced in China, and China, like Russia, is the biggest market for Vertu," he told the media. In Japan and other emerging luxury markets, it took 20 years to cultivate luxury spending, compared with China's 2-3-year period. ”

In addition to smartphones, Vertu has begun to enter the luxury accessories market, such as headphones, Bluetooth speakers and wireless chargers. In the area of wearable equipment, Vertu is also prepared to produce a result through market research, figuring out what kind of wearable equipment the user group needs.

Maybe Vertu's smart bracelet is really not far away from us. Limited edition of the collection, as long as 9,999 oh.