Viewing the social marketing of video website from the Iphone6 Conference live War

Wei Jiadong/Wen &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp, digital marketing Campaign" author

Some time ago have stayed up to watch the World Cup, today, everyone is waiting for Iphone6 to be released, enough to see that the apple that Steve Jobs created is so glamorous, even though we'll be watching the splinters of the Conference, but there are so many people who can't help to buy Iphone6, which is really bullish Many media also did not receive the Apple advertising fee, but still put the most important position to the apple, a business taste full of activity, become the media rush to report headlines, you say is not to die to learn.

I am not talking about Apple today, talk about the domestic video site before the launch of the Live war.

Tudou ★★★★★

Watched the Tudou live propaganda graphics and text, very interesting, "simultaneous translation, a total of stoning", and through the design of people feel "together to die", from the creative speaking is great.

Tencent Video ★★★★☆

Tencent video live broadcast can also be seen to spend the mind, nine Sudoku pictures spell "Apple new conference" words, at the same time in the Micro-blog countdown to release a reminder, live broadcast began to have a live graphics and text, this aspect of Tencent video officer is still very good, but in the graphics and text slightly formal, if from the social communication angle, can be interesting, Entertainment is better.

Youku ★★★★

Youku This live broadcast "real-time Chinese Subtitles", also released a micro-blog, and with the special design of the picture, have intentions, but not enough to give users interest.

Sohu Video ★★★

Sohu Video This live broadcast on the Micro-blog also released the message, but from the content to see also only for news notices, micro-blog case and pictures did not do creative, if you can "interactive live" concept amplification, it is better.

Write this article is not to compare, but in order to see better social communication, hope to give more marketing people revelation, video site live activities we can as a product, products in the event also need to occasion, how to inspire more people's interest, it will be in the dissemination of materials to work hard, In particular, some of the major events in the social spread of the rapid amplification, then you Weibo's social value out, to the video site will enlarge the diversion, maybe we will ignore this part of the flow, but the flow above the socialization of the most important is the influence of Word-of-mouth, you can grasp the good, then look at the marketing people's keen insight and rapid implementation.

Wei Jiadong/Wen ("Digital marketing Campaign" author, social marketing practitioner, Jinrui award judges, micro-credit public number: weijiadong2013 or search "Wei Jiadong", Welcome to Sohu News Client, today's headline client subscribe to "Wei Jiadong" from the media. )

Reproduced please signed, this article only represents a personal point of view for everyone to learn.