VK, the Russian social networking site, is Facebook's biggest competitor

Absrtact: "Editor's note" VK is Russia's largest social networking site, the largest social networking site in Europe, the 18th place in the world, currently has 300 million mobile phone users, can be said to be Facebook's biggest competitor. For Cross-border Power players entering the Russian market

"Editor's note" VK is Russia's largest social networking site and the largest social networking site in Europe, ranking 18th in the world, and currently has 300 million mobile subscribers, which can be said to be Facebook's biggest competitor. To enter the Russian market in the Cross-border electric trader players, VK is a very important SNS marketing position, but also the only way to localize. Recently, VK overseas business Director Zhang Junque on the Russian market status and issues of their own views, and encourage Chinese businessmen in the right way to understand and explore the market.

First, the issue of taxation on cross-border Internet purchases in Russia.

Zhang Junque said: "Many countries are taxed, even if you do not do electricity, other countries will still tax China's trade, such as photovoltaic products in Europe Levy heavy tax." "He believes that the development of each market has a certain problem is the normal phenomenon, therefore, this worry is redundant, do not need to be confined to cross-border electricity tax issues."

He pointed out that E-commerce is a Cross-border transaction tool, the most important thing is to use this tool to analyze the core of the market to solve the problem.

Second, the status and characteristics of Russian national and consumer market.

"The essence of business is people dealing with people, more directly to sell goods, therefore, we must understand the characteristics of this nation, understand the national culture." "Most people's impression of Russia is that the country is big, cold, and has a lot of resources," said Zhang Junque, referring to Russian society, where people think of corruption, poverty, mystery and fist, but the information is one-sided. ”

Russia's internet economy started late, but the pace of development is very fast. From 2010 onwards, it is expected that by 2014, Russia will have 80 million Internet users, and all ages have Internet users, 60 years old people over the Internet. With 70% of Russians living in Petersburg and Moscow, its netizens are mainly located in the two core areas.

Therefore, Zhang Junque reminded Chinese businessmen to realize that the Internet users to determine the coverage of goods sold, the distribution of Internet users should choose where to put ads. Moreover, according to different groups of people using the same marketing strategy, put the same ads.

Statistics show that in 2013, the electricity market in Russia is 16.4 billion U.S. dollars, accounting for 1% of the Russian retail industry share. Russian college students ' first job was about $1500 trillion, and last year the country's disposable income was 1800 dollars. This means that Russia is richer than most European countries, so the residents have a high consumption capacity.

According to Zhang Junque Introduction, from the Russian market for product sales accounted for, the first category is home appliances, the second category is shoes, the third category is computer and related products. It should also be noted that 60% per 25 of Russian Internet users are women, and that these women are between the age of 38 and the ages, and that they buy a wide variety of products, with peak consumption in Friday, especially at noon.

Third, the payment in the Russian market.

Zhang Junque told billion Power network, Russia's payment is very characteristic, the mainstream payment methods including WebMoney, Yandexmoney, but the cash payment is the highest. 80% of the net purchase use of goods to pay, of which 60% is cash payment, 40% is the POS machine card.

Therefore, businesses need to think about their products are not suitable for the development of the Russian market, their own can withstand such services, or need not consider someone to cooperate.

The development direction of Russia's cross-border electricity dealers.

Zhang Junque pointed out that with the development of the industry, the cheap properties of online shopping products will be gradually eliminated, the future development direction of the electric business is not cheap, but to provide better services. However, the Russian market is not the same, it is still at the beginning of the stage. Therefore, at present, the first step to enter this market is the product price is cheap, the second step is to improve service.

"From Russia's cross-border electricity business market, 2010 is basically zero, 2013 market size reached 3 billion U.S. dollars." Of these 3 billion dollars, about 1.5 billion are created by the Chinese. As can be seen, the growth of this market is very large. ”

How to develop the Russian market?

Many foreigners talk about Chinese products when they have two impressions: the first cheap, the second poor quality. Zhang Junque Frankly, basically fast sell goods are this state, lead to foreigner to Chinese product misunderstanding. However, the reason why the product is sold out, a large part of it is really cheap, such as the fast-selling platform products, the basic sales price of about 20 dollars.

In this respect, Zhang Junque said that the price, quality, service needs to be based on market acceptance to achieve a balance. Inexperienced businesses should first consider choosing a more mature platform and then constantly gaining sales. Because it is important to follow a reliable platform in the absence of an understanding of emerging markets and a clear plan.