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Compared with previous years, Chinese New Year comes earlier. Step into the end, webmaster friends need to do a summary of the work of the year, of course, all walks of life is also to the summary and preparation for next year's stage of planning. And this period, is also the site to vote more time, for this year's history of the review, with the means of marketing, but also for this year to draw another popular activity bar. The author has in many groups to see voting type of pull vote links, the so-called lookers-on, standing on the sidelines, I briefly said that the annual website to vote for those things.
Why do you vote at the end of the year
In fact, voting is not only more fashionable at the end of the year, in the major festivals and specific representative days before and after a lot of votes, the reason is more popular, also with the habits of the people, the end of the year is the end of the year, is to sum up the planning of the next year's day, this time has played a role in the connecting link, but also to attract And the vote is suitable for all types of websites, so it is the first choice for popular activities at the end of the year. For example, large Web sites can do some of the annual outstanding business selection, and some local communities can be combined with their own situation to carry out, such as "2012 Calendar Baby Selection", and then for example, to stabilize existing members of the "2011 Outstanding member Selection", can be said regardless of station size, Unless there are only a few people who can't get it up, the rest can be voted for.
Ii. What are the benefits of voting?
mentioned above, the end of the campaign to pull the popular way is to vote, in the time is more appropriate, and in the application of almost all types of Web sites, then the vote selection activities have what benefits?
1. The vote will help to maintain the existing users
At the end of the year, the company will also send year-end award, not to mention the network of users, the year-end summary of the work of the year, the outstanding members of the public selection, is the affirmation of your members on the site, of course, this is suitable for the forum class, small forum is to the Forum for the unit to choose, the Big forum is to be selected, Of course, managers also have a corresponding selection, and other sites, such as blog class, can be a blogger for the unit, the selection of several major cloud bloggers. Let the user feel warm, feel that there is no white effort.
2, vote for the popularity of the aggregation
The polling was done on your website, but after all, it involves various types of selection, such as the selection of human units, such as the selection of business units, the selection behind all have their own social circle, so that each participating units will activate a circle or a number of people in the circle, Getting more people involved in this kind of voting process is also about boosting your site's popularity.
3, vote for the promotion of visibility
This is especially true in industry websites, at the end of the year, often many of the industry's web site will be combined with some media to engage in the industry's excellent selection of the year, such a selection is for their own industry, and then through the media and their own customer service personnel contact, in the industry will get a good response, The corresponding promotion of the site's nomination, when a vote after the success of the second year to n years can continue to go on, and gradually become an industry network selection, become a brand, it is very considerable.
4, vote for the promotion of the weight of the site
From the perspective of SEO, the number of outside the chain affects the weight of the site, and a lot of people are used to doing their own links, but many people forget the nature of the user to create such a concept, and the polling site is a good way to create natural links, each participant is the selection of participants, is the link publisher, They or their friends are not just limited to the votes in the timely communication software, also in their own other network activities to carry out mining, such as blogs, micro-blog, these will give you the site to bring the chain, if an activity to make large enough, involved in the number of people, an event after a lot of links, of course, In addition to user selection, business selection, the most frightening is the group selection, will be a whole division into a group, so that is not only a person or a company initially exerting force, but a group, such as local selection, and then, for example, "2011 of the best forum in the eyes of the users."
Iii. matters needing attention in voting selection
The vote is not to set a few voting options so simple, the vote should pay attention to a number of issues, these issues directly affect the effectiveness of the vote, here is not limited to the focus of attention, specifically the following points:
1, need to produce exquisite theme page
For the vote for some webmaster think it is a simple thing, post on the forum, set up a few options even after the finished, this looks very rough, so that people do not feel the rigorous and impartial activities, as a webmaster are not seriously treated, not to mention the participation of the people, so I suggest is to do the project, Another consideration for the topic is scalability.
2, not just for the vote
The vote is not just about getting more people to vote, not for more IP on the end, you have to vote for the visitors to become your site registered users, improve the registration of the site, so that more people will remain in your site, here is worth noting that I saw some sites in order to create the number of registrations, Deliberately made into a registered user can vote, this is a rogue type of strong buying strong selling behavior, personally I am disgusted, my proposal is through other side means to complete the registration amount, for example, I have seen some good votes, after the vote to jump out of the prompt, registration can be a lottery, which is a better way, did not give the vote to set obstacles , the lottery after the vote does not draw that is your own choice. A bit more clever words is hundred percent win, and most of the lottery is for follow-up sales, such as E-commerce sites, the most lottery is the site's vouchers volume, this vouchers volume is not enough to direct shopping, you still need to spend some money can buy goods.
3, do not vote but should be integrated resources
There are some websites that are very monotonous to vote, failure to speak of other network resources to use, on the topic page settings, not only with the choice of voting, but should include other network concepts, such as the broadcast to the microblog, there are such shortcuts, such as inviting friends to participate in the quick copy of the content, You can even vote in a voter, and announce in real time which voter has invited many friends to participate in the selection and what kind of rewards to receive. Of course you can make a specific selection, the topic page can have extension links, for example, you are a local community, you for the vast number of members customized some of your website calendars, as a community gift or directly to the members, and your calendar will use the baby photos, then you can launch a "2012 Calendar baby Selection", The photos of these babies were uploaded by parents and allowed. Popular voting page, you can do some modification, because parents are the most likely to pull votes, and parents contact most of the people are almost the same age of parents, then your topic page if there are some children's business entrance or direct Taobao guest entrance, Those people who were pulled up to vote may be paying attention to your topic and look at the merchandise.
The above is my opinion and experience of the vote, time is not early, first write here, if the topic of interest to friends can send mail to guoxiucheng#gmail.com and I exchange. This article by the Chinese Pine (www.sx-mm.com) starting A5, reproduced please keep the original link.